Winnie Lau Switalski

SVP, Managing Director of Marketing at Community Bank Of The Bay
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Contact Information
Location
Richmond, California, United States, US

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Experience

    • United States
    • Banking
    • 1 - 100 Employee
    • SVP, Managing Director of Marketing
      • Feb 2019 - Present

    • Director of Marketing
      • Feb 2019 - Jun 2023

    • United States
    • Marketing Services
    • Partner/Brand Strategist
      • Jul 2016 - Jan 2019
    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Marketing Director
      • Mar 2014 - Feb 2015

      Oversaw, plan and executed marketing and communications strategies for internal and external communications, advertising, membership marketing, social media, community events and public relations for 3 YMCA branches, Headstart and Early Headstart programs, the YMCA Teen Center and YMCA Camps. Oversaw, plan and executed marketing and communications strategies for internal and external communications, advertising, membership marketing, social media, community events and public relations for 3 YMCA branches, Headstart and Early Headstart programs, the YMCA Teen Center and YMCA Camps.

    • United States
    • Print Media Director
      • 2013 - 2013

      • Develop and project-manage the overall strategy and execution for planning and print placements. • Responsibilities include project management, tracking and enable the flow from concept to completion of over 400 print projects per month • Place small and large scale advertising insertions; contract and budget development and reconciliation. • Supervision and management of print department staff. • Develop and project-manage the overall strategy and execution for planning and print placements. • Responsibilities include project management, tracking and enable the flow from concept to completion of over 400 print projects per month • Place small and large scale advertising insertions; contract and budget development and reconciliation. • Supervision and management of print department staff.

    • Higher Education
    • 100 - 200 Employee
    • Marketing Manager
      • Mar 2008 - Jan 2012

    • Project Manager
      • 2006 - Mar 2008

      Oversee 30-40 advertising and marketing projects from kickoff to completion on a monthly basis.· Manage workflow for an in-house creative team for all marketing projects including newspaper and magazine ads, brochures, flyers, website development and outreach campaigns.· Maintain positive relationships with over 10 different departmental program clients while ensuring that all marketing jobs are on schedule and on budget.· Responsible for all aspects of both web and print marketing jobs including: budgeting, market research, and print vendor relations. · Develop and manage timelines, schedules and approvals for all client jobs.· Coordinate and manage workflow between IS and the internal web team. Show less

    • Community Advocate
      • 2005 - 2006
    • United States
    • Civic and Social Organizations
    • Manager of Online Communications
      • 2000 - 2002
    • United States
    • Software Development
    • 1 - 100 Employee
    • Online Marketing Manager
      • May 1999 - Aug 2000
    • United States
    • Technology, Information and Internet
    • Advertising Coordinator
      • Jun 1998 - May 1999

Education

  • University of California, Berkeley
    Bachelor of Arts (BA), Mass Communication/Media Studies

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