Winnie Wu

Senior Marketing Analyst at BIONEW USA CORP
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Renewable Energy Semiconductor Manufacturing
    • 1 - 100 Employee
    • Senior Marketing Analyst
      • Jul 2022 - Present

      • Generate weekly performance reports by Tableau to visualize a linear model considering inventory cost, shipping cost, and metal market value for all business units to support critical decision-making.• Collaborate with the project management team by interpreting meaningful results which enhance productivity 2 times more than KPI. • Analyze inventory raw data to determine profitable product portfolio by SQL, conduct A/B test to identify the most efficient procedure, and implement improvement resulting in cost saving.• Lead a team of 3 junior analysts and develop SOP to optimize data documentation leading to a 25% reduction in time and cost. Plus, coach the team to implement the SOP to ensure sustainable improvement. Show less

    • Marketing Analyst
      • Dec 2020 - Jan 2023

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Email Marketing intern
      • Aug 2020 - Dec 2020

      • Implemented analyzing results to optimize automated CRM email and increase by 8% of CTR. • Designed email campaign and pop-up form through HTML to ensure the email is deliverable on different platforms. • Reduced 23% bounce rate by analyzing trends and lead behavior to create 20 segmentation and personalized content. • Implemented analyzing results to optimize automated CRM email and increase by 8% of CTR. • Designed email campaign and pop-up form through HTML to ensure the email is deliverable on different platforms. • Reduced 23% bounce rate by analyzing trends and lead behavior to create 20 segmentation and personalized content.

    • Chief Marketing Officer
      • Jul 2019 - Jul 2020

      • Create content posts for FTSANY on social media (Facebook, Instagram), increased 253 "likes" in 3 months and "Reach" 3 times more than last year.• Cooperate with several third parties, created content posts for them.• Hold a welcome party and attracted 130 people, which is 50% more than last year.

    • Public Relations Officer
      • Sep 2018 - Jun 2019

      • Developed $1150 value sponsorship with Teazzi to support the conference with the mayor from Taipei, Taiwan. Attracted 330participants to attend.

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing intern
      • Feb 2020 - May 2020

      • Managed product SEO including title and meta description by using Shopify which double the sales volume in terms of sales by traffic source (search). • Increased conversion rates by 7 times through developed in-site body content, meta description, and page title. • Created product status tracker to integrate the product photo, style photo, and stocks in different platforms. • Managed product SEO including title and meta description by using Shopify which double the sales volume in terms of sales by traffic source (search). • Increased conversion rates by 7 times through developed in-site body content, meta description, and page title. • Created product status tracker to integrate the product photo, style photo, and stocks in different platforms.

    • United States
    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Program Management Intern
      • Jul 2019 - Aug 2019

      Managed a project by using 5S to refine production from time scheduled and complete the whole project in a limited budget. At the same time, learned how to effectively negotiate with customers using interpersonal skills. Made efficient internal communication in a fast-past environment. Managed a project by using 5S to refine production from time scheduled and complete the whole project in a limited budget. At the same time, learned how to effectively negotiate with customers using interpersonal skills. Made efficient internal communication in a fast-past environment.

Education

  • Baruch College
    Master's degree, Marketing analysis
    2018 - 2019
  • 國立中興大學
    Bachelor's degree, Marketing
    2013 - 2017

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