Co-Founder

• Jul 2019 - Present

Marketing Director

• Oct 2017 - Jun 2019

International affairs; Strategic Marketing Alliances and Events; Manage Marketing Channels and Partnership Relations; CRM; Monthly Reporting to Chairman; New Business Development; Film + Theater Project Management. International affairs; Strategic Marketing Alliances and Events; Manage Marketing Channels and Partnership Relations; CRM; Monthly Reporting to Chairman; New Business Development; Film + Theater Project Management.

Global E-Commerce & Digital Marketing Executive

• Apr 2017 - Aug 2017

Daily CMS maintenance; CRM; Events and Marketing Calendar ; Social Media Management; Design and Content Management; APAC PR; Branding; SEM. Daily CMS maintenance; CRM; Events and Marketing Calendar ; Social Media Management; Design and Content Management; APAC PR; Branding; SEM.

Marketing Executive

• Jul 2016 - Apr 2017

Responsibilities: Design and Monitor Annual Online and Offline Marketing Strategy; Design Large Product Databases and Sales Reports; Design Seasonal Pricing Strategy; Oversee SEMs; Marketing Material Generation (Broadcasting; Video; Content; Graphics). New Business Development; Client Relationship Management; Account Management; HR Duties, Sourcing and Hiring Assistants; Bilingual Reports and Business Plan; Occasional Graphic and Web Design. CMS; Fashion buying; New brand development; Affiliate marketing and management (Quidco, Kidstart, Mallzee etc); Data analysis and report; Content Delivery; Social Media; Liaisoning between China and UK offices; Show less

PR and Marketing Coordinator

• Sep 2011 - Apr 2017

The Edinburgh Chinese Arts Association (ECAA) is a voluntary, non-profit and independent association for Chinese arts and culture. We are a group of music and dance lovers both professional and beginners who devote our time to deliver the best of Chinese culture to our neighbourhoods and local communities. My main tasks include planning marketing campaigns for upcoming events; organising ticketing; leading a small group to carry out sponsor research and outreach; implementing plans to fundraise locally; designing graphics and printed media; liaising with external organisations, media and businesses; organising on the day activities and volunteer allocations; occasional presenting and public speech. Show less

Events and Marketing Assistant

• May 2016 - Jul 2016

Events - curating panel discussion, reaching out to guests, logistics and housekeeping for guests, deciding on topic and working on the discussion thread, leading and allocating tasks to other team members. Marketing - promotion of festival, promotion of own events, mailchimp and social media accounts, keeping up to date with ticketing etc. Ad hoc - randomly asked to be a human mannequin. Events - curating panel discussion, reaching out to guests, logistics and housekeeping for guests, deciding on topic and working on the discussion thread, leading and allocating tasks to other team members. Marketing - promotion of festival, promotion of own events, mailchimp and social media accounts, keeping up to date with ticketing etc. Ad hoc - randomly asked to be a human mannequin.