Marketing Director

• Jul 2021 - Present

Marketing Director

• Jul 2019 - Jul 2021

• Guide the marketing team in the development and modification of short and long-range community marketing plans and budgets by ensuring competitor information, data and feedback are available. • Oversee the development of the sales plans to support the budget and achieve the desired objectives. • Monitors marketing and sales performance expectations. Assess the skills and abilities of sales staff, train and motivate as appropriate to achieve sales goals. • Review and analyze weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes. • In charge of developing and maintaining the key sales accounts such as insurance companies and senior associations to enlarge the influences and increase the revenue of the project. • Promote Evergreen Homeland brand in the right customer segmentation in a positive manner. Lead the creation and production of all marketing related deliverables from collateral, online/digital, video and sales environment as required per the marketing & sales strategy. • Develop project key storylines and the market positioning for the project to ensure an irreplaceable property is storied in the market to create market leading interest. • Work with the operation team to ensure the product/service meet the demands of the market. Show less

Senior Sales Manager

• Jul 2017 - Jul 2019

- Plan, organize and take charge of all online and offline marketing activities for WE PARK, a dedicated car park investment fund under LimeTree Capital. - Focus on driving the third-party revenue increment, leveraging the parking lots as vehicle to promote in-depth cooperation for value-added businesses. - Work with asset services to come up with the right suite of SKU for each city based on customer requirement, partner profits and different service and price offerings. - Maintain and develop key accounts in each parking project, organize group purchase or company procurement. - Develop sales strategy and marketing plan for different cities and projects, train and improve the sales ability of front-line sales team. Show less

Marketing Manager

• Sep 2014 - Jun 2017

Starcastle Senior Living is a leading brand in China senior living industry. A joint-venture between two listed company, Fortress (NYSE: FIG) and Fosun (00656. HK), established in 2012, now operating 3 CCRC senior living communities in Shanghai and Nantong. Responsibilities: - Develop and maintain corporate image - Develop and implement the marketing and communication strategy for different senior living communities with the defined deadlines and the budget - Internal and external communication strategy - Lead the marketing team to produce senior friendly contents both online and offline, newsletters, social media posts, brochures, EDM, publications, press release, etc. - Actively developed new sales & marketing channels - Conduct market research, site visit, evaluation and strategic analysis - Analyze project feasibility and product positioning, prepare feasibility study and recommendations Show less

Business Development Senior Executive

• Jun 2010 - Aug 2014

Involved in sourcing both hotel management and hotel and residential investment opportunities to expand Banyan Tree‘s footprint in China; Conduct market research, strategic analysis and competitive analysis; Conduct project due diligence, including site visits and evaluation, market study, and partner background checks Participate in contract drafting and negotiations Client relationship maintenance. Involved in sourcing both hotel management and hotel and residential investment opportunities to expand Banyan Tree‘s footprint in China; Conduct market research, strategic analysis and competitive analysis; Conduct project due diligence, including site visits and evaluation, market study, and partner background checks Participate in contract drafting and negotiations Client relationship maintenance.

Project Assistant

• Oct 2008 - May 2010

- Translate construction documents and organize presentation booklet. - Help team members to communicate with LDI, translating corresponding emails or during on site meetings. - Translate construction documents and organize presentation booklet. - Help team members to communicate with LDI, translating corresponding emails or during on site meetings.