Experience

DayDayCook (DDC Enterprise Limited)

• Hong Kong
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Brand and Product Manager

  • Jan 2020 - Present

  Hong Kong SAR - Managed the online shop for the brand, assisted on daily orders, 3rd parties apps, customer communication and page layout arrangement - Cooperated with different parties to increase sales channels and marketing exposure - eBay, HK01, Alipay, YATA, Dah Chong Hong etc - Consignment Product Development, communicated with supplier, managed price in marketing and related online marketing strategy - Developed new DayDayCook branded product for festivities, such as Chinese New Year… Show more - Managed the online shop for the brand, assisted on daily orders, 3rd parties apps, customer communication and page layout arrangement - Cooperated with different parties to increase sales channels and marketing exposure - eBay, HK01, Alipay, YATA, Dah Chong Hong etc - Consignment Product Development, communicated with supplier, managed price in marketing and related online marketing strategy - Developed new DayDayCook branded product for festivities, such as Chinese New Year, Mother's day, Mid-Autumn Festival and Christmas products - Planned and implemented marketing strategies for new customer acquisitions (worked with KOL platforms like spread-it and Mixx- Collection) and customer retention (created referral discount and subscription plan) - Negotiated for bartered offline events and promotions, such as LOHAS and Expert Expo

• Senior Brand and Media Manager

  • Jun 2016 - Jan 2020

  Hong Kong - Led and editorial team of 5 - Planned and implemented online social media initiatives, including analyzed behavior of viewers from different social media platforms, curated content, and executed on text, images and videos - Monitored social media platforms and carried out website data analysis, led Facebook page archived 1M fans base and website monthly pageviews archived 2M(Jan 2018) - Increased the revenue from monetization of social media via Facebook and Youtube - Developed… Show more - Led and editorial team of 5 - Planned and implemented online social media initiatives, including analyzed behavior of viewers from different social media platforms, curated content, and executed on text, images and videos - Monitored social media platforms and carried out website data analysis, led Facebook page archived 1M fans base and website monthly pageviews archived 2M(Jan 2018) - Increased the revenue from monetization of social media via Facebook and Youtube - Developed business opportunities, such as affiliate program with Le Creuset, Fresh-Go, Fresh-to-Go and Tmall World HK(天貓) - Expanded brand exposure with both online and offline partners, including RoadShow, HKTVmall, Metro Pop, Line Today

• Social Content Editor

  • Oct 2015 - May 2016

  - Executed content and ads for different social media platforms (FaceBook, IG, Youtube) - Analyzed social media platforms and website data (Google Analytics, Simply Measure) - Built up IG fans base, increased 100,000 followers in 1 year - Copywriting for articles and subtitle in Chinese and English - Products images and video shooting, Photo retouching and Video editing



POPBEE

• Media Production
• 1 - 100 Employee

• Junior Editor

  • May 2014 - Oct 2015

  Hong Kong - Analyzed social media platforms performance(Simply Measure) - Build up IG fans base, increased 50,000 followers (organic) in 6 months - Day-to-day social media platforms execution (FaceBook, IG, Youtube) - Copywriting in Chinese - Event and products photography - retouching and post production