Deputy Manager Marketing

• Sep 2022 - Present

Sales Project Management

• Dec 2021 - Sep 2022

Product Marketing

• Jul 2020 - Dec 2021

Ansys Product Integrated Marketing(Ansys applies to fluids, structural, high/low frequency electromagnetic simulation analysis)1. Established industry coverage plan and promoted Ansys in high-tech industry, including 5G, automotive electronics, semiconductor, and so on. Conducted Email marketing, online/offline campaigns (such as seminars, workshops, webinars, tradeshows and virtual booths, etc.), digital marketing and paid media partnerships, and increased 28% opportunity conversion rate.2. Cross functional cooperation with Sales and technical teams to plan marketing promotion strategies and integrated internal and external resources to enlarge the effectiveness of every campaign.3. Set up the opportunity filter process to make sure not missing any business opportunity and built standard workflow to improve the cooperation with engineers and salespeople and maximize the benefit of marketing campaigns.4. Conducted performance analysis based on Google Analytics, Facebook Analytics, EDM tracking system, and propose promotion improvement plan, such as technical content adjustment, website revision. Increased 15% count of visits and 32% fan-page reach rate.5. Assisted marcom activities for branch office in Malaysia and China, such as target audience analysis, sales pitch production and campaign promotions Show less

System Project Management

• Jan 2019 - Jul 2020

Importing cloud CRM system, Salesforce■ Co-worked with Chinese and Japanese colleagues. Prepared product requirement documents, and conducted system tests in every two weeks. ■ Established the usage process and edited the operation manual. Trained 40 coworkers, including engineering, sales, administration and marketing department.

Data Analysis

• Jul 2017 - Sep 2017

Used SAS to analyze the data fromTaiwan's National Health Insurance (NHI) research databases and identify the risk factors of Diabetes complications. Established a model of Diabetes and Myocardial Infarction complications in Taiwan Used SAS to analyze the data fromTaiwan's National Health Insurance (NHI) research databases and identify the risk factors of Diabetes complications. Established a model of Diabetes and Myocardial Infarction complications in Taiwan