Experience

INITIAL FASHION CO., LTD.

• Hong Kong
• Retail
• 1 - 100 Employee

• e-Commerce Lead

  • May 2022 - Present

  • Manage the development of E-Commerce strategies and oversee e-Commerce operations • Manage the P&Ls and deliver annual KPIs including but not limited to sales targets and trade spending • Manage usability, design, content of the site & shopping cart platform to drive business growth and enrich user experience • Explore opportunities of overseas marketplace and formulate the workflow with all internal and external parties • Collaborate with cross functional partners to provide updated product listings and content that will be published on e-Commerce websites/channels • Provide solutions to after-sales service and integrate current CRM information with eCommerce platform Show less



PUMA Group

• Venezuela
• Telephone Call Centers
• 1 - 100 Employee

• Senior Executive, Ecommerce Operations

  • May 2019 - Jul 2022

  - Manage the daily operations of E-commerce stores (hk.puma.com and future open stores) with close work relationship with all key functions in the organization as well as external vendors (operational vendors, future marketplaces, Logistic, Finance, Legal, etc.) - Work together with the Head of Retail to prepare E-commerce P&L budgeting, P&L projection based on different contract terms. Support internal team on contract term negotiation with existing/new vendors & liaise with stakeholders (legal, finance, logistics etc.); - Manage monthly rolling forecast vs. actual and evaluate campaigns impact from various promotions and make sure monthly sale target is achieved. - Support standard operating procedures review, and on-going operation working processes initiation/optimization; - Ensure back-end operations work smoothly at all steps, i.e. IT, Marketing, Logistics, warehouse, customer services, etc. inclusive internal communication across departments and external communication with operational vendors; - Store management for hk.puma.com and future business, especially support operational vendors for their requirements - Work with head of retail to develop short-term & long-term E-commerce business development strategy and plan; - Ensure the sustainable growth of the current businesses following business development strategy by collaborating with internal and external counterparts, especially to ensure perfect execution of each sales promotion or marketing campaigns. - Compile monthly E-commerce performance report supported by other internal function teams with insights and future action plan - Prepare other financial reports as required Show less



Skechers

• United Arab Emirates
• Retail Apparel and Fashion
• 400 - 500 Employee

• • Jan 2018 - May 2019

  - Met preset customer goals through eCommerce sale maximization- Driving force behind the business plan process, budgeting and forecasting, P&L- Execute and monitor ecommerce campaign to drive online traffic and sales revenue in Hong Kong and China.- Coordinate with cross functional teams (Buying, Marketing and Creative) to gather all necessary information for ecommerce merchandise mix on a seasonal basis- Order management and reporting - conduct weekly and monthly business reviews- Liaise and work closely with marketing team for marketing campaign and contents development- Control the inventory and pricing in online platform- Developing website layout, application and functions layout- Manage and monitor partner and affiliate programs (Tmall and Hong Kong brand website- Oversaw expenses sales and other aspects of business budgeting. Show less

• • Jun 2017 - Jan 2018

  - Responsible for preparing product lists and product listing on major e-Commerce platforms and marketplaces- Conduct market research on latest e-Commerce trends, competitors and pricing in Southern Asia Pacific and China- Coordinate with internal departments and third parties to maintain daily operations- Support ad-hoc assignments and projects as required by the managementArrange the logistic delivery



EVISU Group Limited

• Retail Apparel and Fashion
• 1 - 100 Employee

• Online Operation Assistant

  • Nov 2015 - Jun 2017

  - Customer service of Asia and United States - Prepare daily and weekly sales report to Online Director - Assist senior/manager to prepare the analysis for product sell thru - Monitor and maintenance global website - Support ad-hoc assignments and projects as required by the management - Prepare daily merchandise deliveries - To work closely with branding and marketing team for product shots - Prepare all documents for seasonal sales and collection launch - Assist replenishment with senior executive to maintain healthy stock level - Solo handle and prepare for the Amazon Platform (US) Show less