Experience

Daimler Commercial Vehicles South East Asia Pte. Ltd

• Manager, Business Planning & Strategic Management

  • Jan 2020 - Present

• Assistant Manager, Sales Governance & Strategic Planning

  • Sep 2017 - Dec 2019

• Assistant Manager - Market Management Fuso SEA

  • Nov 2016 - Aug 2017



Federal-Mogul Motorparts

• Product Manager SEAP

  • Aug 2015 - Sep 2016

  1. Successfully coordinated and executed full transfer of materials and pricing from EMEA and USA to APAC, garnering USD$22M/year with full autonomy of EMEA and USA products and pricing for APAC customers. Presented with F-M MP President Award in 2015.2. Supported the implementation of new product launches to optimize sales and profit in SEAP with about 750 SKUs developed for Thailand, Malaysia, Australia, Indonesia, Vietnam & Singapore with average margin of 40%.3. Extended product… 1. Successfully coordinated and executed full transfer of materials and pricing from EMEA and USA to APAC, garnering USD$22M/year with full autonomy of EMEA and USA products and pricing for APAC customers. Presented with F-M MP President Award in 2015.2. Supported the implementation of new product launches to optimize sales and profit in SEAP with about 750 SKUs developed for Thailand, Malaysia, Australia, Indonesia, Vietnam & Singapore with average margin of 40%.3. Extended product lines for ignition coils, brake pads and rotors.4. Relaunched wiper programme for SEA regions with sales volume expected to be USD50k.5. Provided technical support internally as well as externally to distributors and customers.6. Evaluated and advised on price positioning of existing and new products.7. Supported Marketing Manager to produce sales support materials that highlight the value proposition of the respective products. Show more Show less



Bridgestone Asia Pacific Pte Ltd

• Product Planning Specialist

  • Dec 2010 - Aug 2015

  1. Generated ideas for new products through analysis, eg. SWOT, market trend, competitors, etc.2. Conceptualized design objectives and targets for new products and managed new products to be streamlined for Asia Pacific region.3. Conducted prototype testing with issuance of comprehensive test instruction and field inspection.4. Analyzed field results across various markets to understand the performance and maintain the competitive edge of products developed so as to determine… 1. Generated ideas for new products through analysis, eg. SWOT, market trend, competitors, etc.2. Conceptualized design objectives and targets for new products and managed new products to be streamlined for Asia Pacific region.3. Conducted prototype testing with issuance of comprehensive test instruction and field inspection.4. Analyzed field results across various markets to understand the performance and maintain the competitive edge of products developed so as to determine launching outcome.5. Supported Sales Department by assessing suitability of product launching in market through thorough product selection & adjustment analysis.6. Conducted various surveys (eg. market share, competitors landscape, product performance and user behavior) to understand performance of current product so that necessary countermeasures can be implemented to increase product power/quality against competitors.7. Managed products quality in Asia Pacific regions by performing comprehensive adjustment analysis, detailed follow-ups with markets.8. Implemented spec source shift & cost down based on market using condition & product quality analysis to maximize profit.9. Conducted technical training session for all required stakeholders. Show more Show less