Traffic Manager and Web Master

• Aug 2021 - Present

Freelance Web Developer

• Apr 2015 - Aug 2021

- Manage website projects, from conception through delivery and act as liaison between the client and the agency.- Train clients and team on the use of CMS platforms and other digital marketing strategies and best practices- Nurture and develop agency and client relationships.- Code and deploy email campaigns with experience in Constant Contact, Klaviyo, MailChimp. - Provide consultation on digital marketing strategies including: UX/UI design, web development, analytics, functionality, content creation and optimization, SEO/SEM strategies, email campaigns, landing pages, forms. - Assist with execution of email campaigns, campaign landing pages, forms, and automated campaigns.- Key Accomplishments: - Developed over 30 websites in WordPress and Shopify platforms.

Digital Marketing Manager

• Mar 2008 - Aug 2021

- Directed internal team in design, development, measurement, optimization, and evolution for all brand websites by applying the latest digital marketing techniques and best practices.- Manage digital marketing projects, including development of new websites, website redesigns, social media content creation and scheduling, SEO/SEM management and act as the liaison between internal and external resources.- Assess and continuously improve user experience on our sites, by leveraging analytics data to optimize UX/UI, navigation and site architecture, functionality and evolve design.- Implement, manage, and execute on-site SEO efforts, including keyword research, page optimization, and technical SEO updates. - Write and optimize web copy, including product and service pages, industry pages and micro-content, in line with SEO best practices and our marketing strategy.- Establish clear and measurable website metrics, monitor them, and continuously analyze the effectiveness of our websites with the goal of driving improved performance. Recommend actions to improve engagement and conversion.- Compile suggestions, strategy, and present reports of digital marketing performance to CEO and Vice President of company- Assist with execution of email campaigns, campaign landing pages, forms, and automated campaigns.- Key Accomplishments: - Optimized SEO web strategies resulting in a 72% increase in organic website traffic and increased online sales by 50% since 2019. - Optimized SEM web strategies resulting in a 80% increase in website leads and a conversion rate of 27%.