Experience

Synagie Group Asia & Europe

• Singapore
• Technology, Information and Internet
• 300 - 400 Employee

• Senior Business Development Executive

  • Aug 2018 - Present

  • Provided strategic account planning, driving profitable business growth, for Kimberly-Clark, Colgate-Palmolive, Lion, Nestle Purina in the key e-marketplaces (Qoo10, Shopee, Lazada, Redmart) • Set sales growth targets with clients and ensure end-to-end account profitability and growth • Daily management and planning of inventory to maximize sales while leveraging on e-marketplace campaigns,brand’s marketing, promotional campaigns • Acted as the main point of communication contact between clients and various internal departments to support client’s specific e-commerce business needs (e-commerce store management, content creation, post campaigns reivews, promotional mechanics & strategies etc) • Regular business review with clients to ensure KPIs are met or devise strategies to improve KPIs Show less



Clouet Trading Pte Ltd

• Trade Marketing Executive

  • Apr 2018 - Jul 2018

  • Developed and executed Trade marketing strategies and plans • Collated and analyzed sales data (Sell-in / Sell-out, Withdrawal), trade development activities and tracking of Trade spent budgets • Writing key accounts (NTUC, Cold Storage / Giant, Sheng Siong) profitability reports for management review • In-store sampling – managing and supervising promoters to ensure proper communication and sampling procedures are adhere • Ensuring in-store communications (Gondola rental, gondola dressing, wobblers, planogram) are executed on time and smoothly • Post-mortem analysis of in-store sampling and roadshows Show less



LD Waxson Singapore Pte Ltd

• Singapore
• Manufacturing
• 1 - 100 Employee

• Product Executive

  • Apr 2017 - Oct 2017

  • Generated new product development projects for Bio-Essence products • Conducted research and generated marketing concepts for new product ideas • Developed projects from conceptualization stage to the launching of products, which includes copywriting and packaging design • Liaised with regional counterparts on new product development initiatives • Liaised with R&D team on product formulation and quality issues • Generated new product development projects for Bio-Essence products • Conducted research and generated marketing concepts for new product ideas • Developed projects from conceptualization stage to the launching of products, which includes copywriting and packaging design • Liaised with regional counterparts on new product development initiatives • Liaised with R&D team on product formulation and quality issues



Givaudan

• Switzerland
• Chemical Manufacturing
• 700 & Above Employee

• Consumer Market Insights Analyst (Contract)

  • Aug 2015 - Mar 2017

  Market Research • Provided in-depth insights for SEA market (Fabric, Hair, Household Care) through quantitative and qualitative analysis • Identified key market statistics, interpret findings, analyzing trends mainly in SEA • Data running via statistical software (eg. SPSS, Matlab, Brandmap, XLstat) • Prepared findings and insights in Powerpoint presentation to update key stakeholders • Day to day correspondence with local and regional teams to gain consumer insights within SEA • Designed surveys and uploaded to Surveymonkey and Toluna for market research purposes Marketing • Developed fragrance concepts to suit the category, country and client needs for business opportunities • Analyzed Nielsen and Euromonitor data/reports to define new market opportunities • Prepared up to date standard Category Reviews (market share, market products, olfactory insights, consumer insights, global trends etc.) to update key internal stakeholders • Conducted meaningful desk research for detailed Brand Analysis (market positioning, communication strategy, target market, brand evolution etc.) • Innovated product concepts in terms of packaging design to drive category growth opportunities Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Market Research Interviewer (Part-Time / Project Basis)

  • Dec 2014 - Jul 2015

  - To conduct face to face interview in accordance to client’s research objective to obtain specific information required. - To assist individual in understanding the questionnaire to maintain the integrity of the data. -To identify and resolve inconsistencies from the interviewee’s responses by means of appropriate questioning and/or explanation. -Review data obtain from interview for completeness and accuracy. - To conduct face to face interview in accordance to client’s research objective to obtain specific information required. - To assist individual in understanding the questionnaire to maintain the integrity of the data. -To identify and resolve inconsistencies from the interviewee’s responses by means of appropriate questioning and/or explanation. -Review data obtain from interview for completeness and accuracy.