Experience

Ecommerce Equation

• Australia
• Marketing Services
• 1 - 100 Employee

• Director of Growth

  • Sep 2022 - Present

  New Zealand - Leading our team of high performance Ecommerce, Facebook and Google coaches. - Coach the Advanced and Boardroom businesses to scale quickly and profitably. - Help direct the creation of our program's curriculum strategy. - Creating and executing our coach onboarding & training systems. - Responsible for overarching member success and coaching department.



I Love Ugly

• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Director

  • Oct 2018 - Jun 2022

  Auckland, New Zealand - Re-built digital team from 2 to 10 employees over the course of three years. Responsible for our advertising, ecommerce, graphic design and customer service teams. - Built annual growth strategies for NZ, AU and USA markets and led online revenue growth of over 1000% in under 4 years. Set strategy to execute on all yearly financial projections and targets for online business. Financial and performance reporting for operations team to make weekly decisions. - Managed… Show more - Re-built digital team from 2 to 10 employees over the course of three years. Responsible for our advertising, ecommerce, graphic design and customer service teams. - Built annual growth strategies for NZ, AU and USA markets and led online revenue growth of over 1000% in under 4 years. Set strategy to execute on all yearly financial projections and targets for online business. Financial and performance reporting for operations team to make weekly decisions. - Managed multi-seven figure annual media spend. Creation of our advertising system to scale brand globally through Facebook, Google, Klaviyo and Tik Tok. Built internal data analytics systems to inform everyday decision making for dedicated advertising team. - End to end project management scoping projects, documenting, sprint management, planning, coordination and leading execution. Responsible for creating high performing digital team culture. Intentional focus on team structure, workflow and clear communications. Helped build internal systems to streamline all these processes. - Work with team of external contractors to ensure high level of execution for UX and CX. Includes web developers, platform specialists and consultants. Input into each level of brand from product design, photoshoot direction to launch. - Advanced Experience in Shopify, Facebook Ads, Google Ads, Tik Tok Ads, Klaviyo. - Experienced in Photoshop, Illustrator, In-design. Show less



1-day.co.nz

• New Zealand
• Retail
• 1 - 100 Employee

• Digital Project Manager

  • 2015 - 2018

  - Lead the build of internal Trade me, E-Bay store back-end systems. Built in-house systems to load product, order importing system. Liased and directed IS to build custom back end integrations. Scaled to multiple-million annual revenue. Created streamlined system, processes and reporting systems. - Analysis of all customer spending behaviour data. Analysis of customer life cycle data and spending trends. Created reports and recommendations for marketing spend. Continual leasing between… Show more - Lead the build of internal Trade me, E-Bay store back-end systems. Built in-house systems to load product, order importing system. Liased and directed IS to build custom back end integrations. Scaled to multiple-million annual revenue. Created streamlined system, processes and reporting systems. - Analysis of all customer spending behaviour data. Analysis of customer life cycle data and spending trends. Created reports and recommendations for marketing spend. Continual leasing between IS and Marketing. - Analysis of subscriber data. Create website UX improvements. Created internal automated marketing campaigns. Created subscriber automation campaigns to reduce subscriber churn.

• Wholesale Division Manager

  • 2013 - 2015

  Built a new wholesale division and all back end systems. - Led the Build of internal software systems with IS team. - Order importing and sales analysis systems. - Liased with warehousing to create wholesale dispatch systems. - Created and established relationship with wide group of online retailers in NZ/AU - Negotiated pricing and sales orders with external stakeholders. - Liased with buyers for product ordering.