Experience

Zambezi

• United States
• Advertising Services
• 1 - 100 Employee

• Social Content Producer

  • Mar 2021 - Present

  Los Angeles, California, United States Working with agency client, The LA84 Foundation, developed and managed social content strategy for LA84’s 9 social media accounts, writing copy, creating trackers, content calendars, and delivery of multi-media assets to clients on-time and within budget and scope. Managed team of social content creators and freelancers to ideate and create social media campaigns and assets on an ongoing basis. Created ongoing content for LA84’s sister channels the Play Equity Movement and The Alliance.… Show more Working with agency client, The LA84 Foundation, developed and managed social content strategy for LA84’s 9 social media accounts, writing copy, creating trackers, content calendars, and delivery of multi-media assets to clients on-time and within budget and scope. Managed team of social content creators and freelancers to ideate and create social media campaigns and assets on an ongoing basis. Created ongoing content for LA84’s sister channels the Play Equity Movement and The Alliance. Grew The Alliance’s Instagram presence from ~600 followers to 2,000+ in 6-month span via organic content, a ~235% increase. Oversaw ideation and creative production of content series across all 9 accounts, with content ranging from short-form documentaries, Instagram livestreams, Reels, and influencer activations. Show less



AXS

• United States
• Entertainment Providers
• 300 - 400 Employee

• Senior Content Producer

  • Apr 2017 - Mar 2021

  Greater Los Angeles Area • Created AXS artist interview series “49 Seconds” to engage music fans and drive brand awareness across social media channels. Produced 50+ episodes, which led to Verizon-sponsored flight of episodes achieving 12.2 million impressions. • Lead producer for “AXS Patio Sessions at ACL,” a SXSW live music showcase aimed at expanding AXS brand awareness in the Austin market. Oversaw event logistics, vendor management, and digital marketing campaign and social media promotion, resulting in a… Show more • Created AXS artist interview series “49 Seconds” to engage music fans and drive brand awareness across social media channels. Produced 50+ episodes, which led to Verizon-sponsored flight of episodes achieving 12.2 million impressions. • Lead producer for “AXS Patio Sessions at ACL,” a SXSW live music showcase aimed at expanding AXS brand awareness in the Austin market. Oversaw event logistics, vendor management, and digital marketing campaign and social media promotion, resulting in a sold-out event. • Co-created and produced “The Ticket Report” an original AXS IGTV series about trending live entertainment news and upcoming tours. Developed look and “voice” of series, collaborated in script writing, and served as lead editor for 10 episodes.

• Content Producer

  • May 2016 - Apr 2017

  Greater Los Angeles Area • Produced live music content series “AXS Patio Sessions." Executed 16 Patio Sessions events and digital campaigns resulting in 5M+ impressions across campaigns. Managed artist outreach efforts, A/V vendors, on-site production, and social media campaigns. •Performed comprehensive audit of video unit processes. Identified production pipeline weak points and streamlined video production, increasing video output from 1-2 videos a month to ~3-5 pieces of original video content per week… Show more • Produced live music content series “AXS Patio Sessions." Executed 16 Patio Sessions events and digital campaigns resulting in 5M+ impressions across campaigns. Managed artist outreach efforts, A/V vendors, on-site production, and social media campaigns. •Performed comprehensive audit of video unit processes. Identified production pipeline weak points and streamlined video production, increasing video output from 1-2 videos a month to ~3-5 pieces of original video content per week. • Led team in pitching short, mid, and long-form story ideas, booking subjects for video interviews, developing content strategies, tracking production progress, conducting background research on subjects, and preparing interview questions.

• Digital Editor

  • Feb 2015 - May 2016

  Greater Denver Area •Wrote ~20 pieces a week of editorial marketing content, timely news stories, and longform stories for clients and venues in markets around the U.S. helping drive ticket sales and event discovery. • Fielded pitches, managed editorial calendar, led team brainstorms, managed CMS, and provided feedback, mentorship, and guidance to a team of 5 remote contributors.

• Fact Checker and Editorial Intern

  • Sep 2014 - Feb 2015

  Denver, Colorado, United States • Fact-checked, researched, and edited 10+ articles a day for ~20 different CBS Local and CBS Sports sites which delivered localized content to specific markets.