Experience

Durex

• United Kingdom
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Conceptual Copywriter

  • Sep 2023 - Present

  Global



OLIVER+

• United Kingdom
• Media Production
• 300 - 400 Employee

• Senior Copywriter

  • Aug 2021 - Aug 2023

  Global Senior Copywriter for OLIVER | Global Agency of the Year (2022). Clients- Durex, Reckitt, Unilever, Kingfisher, PayPal, Philips, Signify, etc.



Birdy Digital Collective

• Advertising Services

• Content Writer and Creative Lead

  • Feb 2020 - Aug 2023

  Global Writing content for blogs, newsletters, websites, and social media Search engine optimized blog and website copy Copywriting including long and short tail keywords Content-driven social media marketing strategy Engagement driven social community management



Bespoke Safari Company

• South Africa
• Travel Arrangements

• Content Writer and Creative Director

  • Jan 2018 - Sep 2020

  Cape Town Area, South Africa Created a successful content-driven strategy to create a global tribe of travelers who are passionate about Africa. The strategy led to a highly engaged audience on Instagram, and sales leads generated for the brand. It was a subtle strategy aimed to make the brand stand out by appearing more as a travel blog, rather than 'just another safari company' in a highly competitive market.



Planet Africa Safaris

• South Africa
• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • Apr 2010 - Jan 2018

  Cape Town Area, South Africa Planet Africa Safaris designs tailor made safaris to Kenya, Tanzania, Rwanda, and Zanzibar. Working closely with clients, we decide exactly the type of adventure that would suit the vision of the person travelling. My role was to grow the direct (B2C) market for the company - gaining visibility on Facebook, LinkedIn, Twitter, and through direct email campaigns.



Alexander Krenz Art Project

• Marketing Communications Manager

  • Sep 2005 - Nov 2010

  Cape Town Alexander Krenz Art project was a decorative visual art company targeting the interior design industry, specifically larger developments. I strengthened community ties with the company, organizing art workshops for disadvantaged aspiring artists and also doing charity fundraisers to support local NGOs focusing on education. We increased company turnover by 40% through clear messaging, media exposure, and direct marketing B2C.



Alaska State Governor Knowles

• Assisant Press Secretary

  • Jan 2004 - Jun 2004

  I did the press watch to see which legislation was highlighted in the news, and how our administration should respond to current events. Helped write press releases and organized data to present to the Governor so that we would be appropriately represented in the press.