Experience

Valoya North America

• Agriculture, Construction, Mining Machinery Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Apr 2022 - Present

  Develop and implement marketing strategy for Valoya Inc. Improve inbound lead quality. Provide assistance for tradeshow logistics.



Vinyl-O-Matic

• Creator

  • Jan 2011 - Present

  Sebastopol, Ca A journey through the peaks and valleys of all recordings vinyl. A through Z, organized alphabetically by artist/compilation title, irregardless of genre. Maybe it’s by title. Maybe it’s by album. Who knows what path we take next. Tune in! Workflow currently consists of AudioHijack, Audition, Photoshop, TextMate, Forecast and Fireside.fm.



Hydrofarm

• Wholesale
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2021 - Jan 2022

  Petaluma, California, United States Following the acquisition of Greenstar Plant Products by Hydrofarm, my main responsibilities were heavily rooted in digital marketing, and included supporting the eComm Sales team with ecommerce site content, ecommerce tracking and reporting, and new product set-up. I was primarily focused on Amazon Vendor Central A+ Content and Brand Store setup.



Greenstar Plant Products Inc.

• Canada
• Consumer Goods
• 1 - 100 Employee

• Digital Marketing Specialist

  • Feb 2021 - Aug 2021

  Developed and implemented digital marketing strategies for Greenstar Plant Product brands across relevant platforms such: eCommerce solution evaluation, competitive digital landscape analysis, digital advertisement campaign planning, SEO optimization, content management, and social media monitoring.



Gemini Monkey Studio

• Proprietor

  • Jan 2019 - Mar 2020

  Sebastopol, CA Providing Digital Marketing Services to fine, upstanding clients old and new. Specialties include social media strategy, SEO, analytics, content creation, and project management.



KWTF Radio

• Board Member/Music Director

  • May 2011 - Mar 2020

  Santa Rosa, CA Joined the Core Members of KWTF Radio to help launch a full-powered listener-supported all-volunteer community radio station for Sonoma County. Assisting in technical areas related to web development and social media, as well as program production. Currently hosting a weekly program entitled "Vinyl-O-Matic" which examines the notion of music collection as autobiography.



The Hawthorne Gardening Company

• United States
• Consumer Goods
• 100 - 200 Employee

• Digial Marketing Specialist/Webmaster

  • Oct 2017 - Sep 2018

  San Francisco Bay Area Following the acquisition of General Hydroponics, continued responsibility for the creation and maintenance of websites, content strategy, digital advertising campaigns, SEO, social media strategy, and web-based promotional contests for multiple brands. Managed project tracking. Reported on analytics for sites and social media. Used resulting analytics to continually improve site performance.



General Hydroponics

• United States
• Farming
• 1 - 100 Employee

• Digital Experience Manager

  • Jul 2011 - Oct 2017

  San Francisco Bay Area Responsible for the creation and maintenance of multiple product websites and social media accounts. Managed content strategy, web-based promotional contests, video production. Reported on analytics for sites and social media. Provided support for graphic production. Created guidelines for project management within the creative department.



Johnson & McCollum

• Principal

  • Jan 2015 - Sep 2015

  Santa Rosa, CA Will McCollum has over 15 years experience meeting a wide variety of design requirements. His creative problem solving and critical thinking helps him anticipate client needs and to deliver the highest quality results on projects. In addition to his expertise in digital imaging and compositing, web design and development and graphic design, Will also utilizes his skills and experience with video production and post-production, project organization and management and presentation preparation for… Show more Will McCollum has over 15 years experience meeting a wide variety of design requirements. His creative problem solving and critical thinking helps him anticipate client needs and to deliver the highest quality results on projects. In addition to his expertise in digital imaging and compositing, web design and development and graphic design, Will also utilizes his skills and experience with video production and post-production, project organization and management and presentation preparation for a variety of projects. Show less



mcmonkee projects

• Technology, Information and Internet

• Digital Media Creator

  • Jul 2001 - Dec 2014

  Created content for clients ranging from digital image processing and video creation to development of websites.



Acapella Construction

• Apprentice Finish Carpenter/Lvl 1 Carpenter

  • Sep 2007 - Jan 2009

  Installed cabinetry and trimwork. Assisted Journeymen and Master Carpenters in completing sitework. Worked with Cabinet Maker and General Contractor to complete the installation of 165 kitchen units in an urban loft development, including tracking of progress, completion of punchlist details and coordination of replacement material.



Uncommon Goods

• United States
• Retail
• 200 - 300 Employee

• Customer Service Representative/Customer Service Manager

  • Dec 2000 - Jun 2001

  Handled and managed customer service inquiries, organized and co-wrote customer service guidelines, fulfilled & shipped orders, QA site development.



Atomic Pictures

• Editor/Production Assistance

  • May 1999 - Nov 2000

  Edited various film and video projects, prepared media for electronic distribution, assisted in the management of productions, designed advertising layouts, research assistant.



artnet

• United States
• Technology, Information and Internet
• 500 - 600 Employee

• Contributing Writer

  • Sep 1996 - Nov 1997

  Contributed exhibition reviews and artist profiles for the then emerging online art magazine.



P•P•O•W

• Gallery Assistant

  • Jan 1993 - Apr 1997

  General reception, art preparation & installation, art shipping & receiving, database management, computer system maintenance, gallery maintenance.



Jay Gorney Modern Art

• Gallery Assistant

  • Apr 1992 - Dec 1992

  General reception, art preparation & installation, art shipping & receiving, gallery maintenance.



Lorence•Monk Gallery

• Gallery Assistant

  • Jan 1991 - Jan 1992

  General reception, art preparation & installation, art shipping & receiving, database management, computer system maintenance, gallery maintenance.