Experience

StudentUniverse

• United States
• Software Development
• 100 - 200 Employee

• Global Brand Manager

  • May 2021 - Present

  Develop & lead brand awareness marketing strategy & campaigns; oversee content strategy; manage PR & act as spokesperson for brand; manage customer research / market intelligence

• Global Content Manager

  • May 2019 - May 2021

  London, United Kingdom Planned & delivered global content strategy to drive engagement & conversion across StudentUniverse sites internationally; significantly improved quality of existing content & brought clarity, consistency and efficiency to new output.



Gapyear.com

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Managing Editor

  • Mar 2016 - May 2019

  London, United Kingdom Oversaw all web operations & briefed developers; made SEO central to content strategy; promoted brand externally as spokesperson & writer; project-managed site rebuild & redesign; increased monthly organic traffic from 100,000 to 500,000.

• Head of Content

  • Jul 2014 - Mar 2016

  London, United Kingdom Managed & reported on content & social strategies; sourced & managed team of freelance writers; made UGC central to editorial strategy; wrote award-winning History of Travel & viral news story, which brought 1m+ visitors to site in a day. I recognised the importance of user-generated content and made it central to the editorial strategy of the site, tripling editorial content output with only minimal increase in spend. I also wrote the award-winning History of Travel.



Flight Centre Travel Group

• Australia
• Travel Arrangements
• 700 & Above Employee

• Content & Social Media Specialist

  • May 2013 - Jul 2014

  London, United Kingdom Drove engagement & generated audiences for social channels; worked across departments to deliver content and social campaigns; grew Facebook audience from 3000 to 60,000 and increased monthly blog traffic from 2000 to 8000.



My Guide Network

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Assistant Editor

  • Mar 2012 - May 2013

  London Managed & mentored team of intern writers; ran content audits for franchised sites & gave editorial consultation; instrumental in building network of blogger brand ambassadors, resulting in organic backlinks & brand promotion.

• Content Writer

  • Jan 2011 - Mar 2012

  London Wrote feature articles, general web copy & guest posts for other blogs & brands; helped establish social media presence; improvements to overall quality of content, enhancing brand credibility & engagement with audience.



Self-Employed

• Real Estate
• 1 - 100 Employee

• Travel Blogger

  • Feb 2010 - Dec 2010

  Driven purely by a passion for writing, jonesroams.wordpress.com reported my adventures in Australia and Asia, and led directly to my first job offer, after it was noticed by the CEO of mydestination.com.



Lonely Planet

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Intern

  • Feb 2010 - Feb 2010

  London, United Kingdom I researched and wrote mini-guides to various destinations, which appeared in Lonely Planet Traveller magazine, and helped generate other content.



The Independent

• United Kingdom
• Online Audio and Video Media
• 400 - 500 Employee

• Intern

  • Jan 2010 - Jan 2010

  London, United Kingdom I researched and wrote travel features which appeared in both the Independent's Traveller supplement and the travel section of its website.