Willie F. Caldwell

VP of Marketing & Client Engagement at PLAY Audio Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Cincinnati, Ohio, United States, US

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Experience

    • United States
    • Sound Recording
    • 1 - 100 Employee
    • VP of Marketing & Client Engagement
      • Jan 2023 - Present

      Cincinnati, Ohio, United States We are a full-service creative audio agency specializing in audio advertising & communications, audio branding & design, music, and podcast services. We produce creative audio-first solutions, backed by science, to help make sound decisions.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Visiting Assistant Professor of Arts Management & Music Business
      • Aug 2021 - Jan 2023

      Ohio, United States

    • Marketing Coordinator
      • 2019 - 2020

      Portland, Oregon Metropolitan Area I lead the successful 40th Anniversary Gala and holiday concert season, identifying gaps through market and competitor analysis and designing comprehensive marketing campaigns to engage the public. Presenting a unified front to target audiences, I align digital strategies and social media to uphold a solid brand identity. While enacting strategic plans, I understand consumer wants and needs, applying this information to best reach and engage audiences. • My efforts compelled the highest… Show more I lead the successful 40th Anniversary Gala and holiday concert season, identifying gaps through market and competitor analysis and designing comprehensive marketing campaigns to engage the public. Presenting a unified front to target audiences, I align digital strategies and social media to uphold a solid brand identity. While enacting strategic plans, I understand consumer wants and needs, applying this information to best reach and engage audiences. • My efforts compelled the highest week of holiday concert ticket sales in PGMC’s history. • Cultivating strong media relationships with regional news stations KATU, KOIN6, the Portland Tribune, the Oregonian, and the Columbian, I minimized costs while gaining publicity and awareness. • My accelerated digital engagement strategies led an over 600% increase in engagement. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Visiting Assistant Professor of Arts Management & Entrepreneurship
      • 2017 - 2019

      Oxford, Oh Reinforcing the College of Creative Arts’ mission by generating strong revenue streams, I repositioned the Arts Management and Entrepreneurship Program into a flagship program. By streamlining the program and improving digital visibility, I recruited students into the program while designing new curriculum supportive of current arts management and entrepreneurship industry expectations. Dedicated to helping students succeed, I networked with community resources and organizations, building… Show more Reinforcing the College of Creative Arts’ mission by generating strong revenue streams, I repositioned the Arts Management and Entrepreneurship Program into a flagship program. By streamlining the program and improving digital visibility, I recruited students into the program while designing new curriculum supportive of current arts management and entrepreneurship industry expectations. Dedicated to helping students succeed, I networked with community resources and organizations, building partnerships to supply students the experience and tools for success. • I was awarded Beckman Research Award in Arts Entrepreneurship from the Society of Arts Entrepreneurship Educators for my development or new curriculum. • Managing change through plans and recruitment improvements, I increase enrollment over 60%. • I aided over 125 students in meeting their professional goals by serving as Internship Coordinator.

    • Marketing and Communications Consultant
      • Jun 2018 - Aug 2018

      Cincinnati Metropolitan Area I orchestrated improved visibility, designing marketing and community strategies to efficiently reach target audiences utilizing digital assets and online resources. Gathering a full understanding of the program’s strengths and weaknesses, I performed SWOT analyses using the information to design new marketing and community strategies. Using multi-platform communications, I redefined the brand to better address audience needs while increasing engagement and overall brand success.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Cube Fest Program Director
      • 2015 - 2017

      Blacksburg, Virginia, United States Spearheading end-to-end planning processes and partnering with Artistic and Technology Directors, I successfully delivered a three-day music festival promoting spatial music and audio technology. Achieving festival goals, I optimized resource use to efficiently meet program goals, managing budgets while enacting marketing, press, and promotional activities. My leadership delivered positive experiences for attendees by managing more than 20 international artists, musicians, researchers, and… Show more Spearheading end-to-end planning processes and partnering with Artistic and Technology Directors, I successfully delivered a three-day music festival promoting spatial music and audio technology. Achieving festival goals, I optimized resource use to efficiently meet program goals, managing budgets while enacting marketing, press, and promotional activities. My leadership delivered positive experiences for attendees by managing more than 20 international artists, musicians, researchers, and scholars.

    • Assistant Producer - Summer Arts Festival
      • 2015 - 2016

      Blacksburg, Virginia, United States Emphasizing the importance of art in the community, I increased awareness and participation in the arts through free community events spanning eight free concerts, class movie showings, children’s theatre productions, visual art exhibitions, and festival events, appealing to a range of audiences. I prepared marketing materials, community event calendars, and social media outreach to achieve program objectives effectively.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Executive Intern
      • Aug 2016 - Dec 2016

      Ann Arbor, MI Heading teams to meet long-term strategic goals, I gathered performance metrics to form a baseline and define corporate direction towards overall corporate goals. Coordinating with executive and senior-level leaders, I gained buy-in and support for strategic plans, emphasizing transparency. Additionally, while setting priorities and direction, I secured the funding required for operations via fundraising and membership management. • I communicated group concerns to drive action, authoring a… Show more Heading teams to meet long-term strategic goals, I gathered performance metrics to form a baseline and define corporate direction towards overall corporate goals. Coordinating with executive and senior-level leaders, I gained buy-in and support for strategic plans, emphasizing transparency. Additionally, while setting priorities and direction, I secured the funding required for operations via fundraising and membership management. • I communicated group concerns to drive action, authoring a Dear Colleague Letter signed by more than 15 presidents and provosts of R1 universities for delivery to Congressional Appropriations Committee members. • Uniting arts professionals, I coordinated and managed two national conferences, attracting 200 to 300 high-profile national academic leaders. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Business Manager
      • 2013 - 2014

      Blacksburg, VA Honoring facility goals, I originated the Office of Undergraduate Education oversee employee hiring, and training goals. Achieved program objectives, I managed resources and optimized use of $1.5M in funding from the National Science Foundation and departmental allocations.

    • Student Services Specialist
      • 2011 - 2013

      Blacksburg, VA Tasked with more than 5000 College of Science students, I motivated student success by offering basic advising and mentorship. Streamlining processes, I coordinated maximizing of funds, collecting and analyzing data to identify and prioritize opportunities to foster improvement across daily operations.

    • United States
    • E-Learning Providers
    • 100 - 200 Employee
    • Assistant Registrar
      • 2007 - 2010

      Boston, MA Handling daily operations from registrar procedures, calculation and processing of royalty payments, and performing a range of clerical and administrative tasks, I aided meeting of school goals while emphasizing student success. Designing transparency with prospective students, I met enrollment objectives by interacting with prospects on community forums and social media.

    • Director of Student Services
      • 2005 - 2007

      Los Angeles, CA Pairing didactic learning with mentoring in development of professional networks, I advocated for students to meet program objectives while getting a foot in the industry door. Coordinating with students, I designed student networking opportunities with industry leaders including the National Association of Record Industry professionals and Capitol records.

Education

  • Virginia Tech
    Masters of Fine Arts, Arts Leadership
  • Berklee College of Music
    Bachelor of Arts - BA, Music Business, Songwriting
    2007 - 2010
  • American Musical and Dramatic Academy
    Certificate Diploma, Theatre/Theater

Community

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