Experience

Los Angeles County Department of Military & Veterans Affairs

• United States
• Government Administration
• 1 - 100 Employee

• Public Affairs & Policy Consultant

  • Jul 2023 - Present

  Los Angeles, California, United States



Los Angeles County Department of Mental Health

• United States
• Government Administration
• 700 & Above Employee

• Public Affairs Consultant

  • May 2021 - Present

  Los Angeles County, California, United States • Directs communications policy and creates related products for all aspects of Veteran Peer Access Network (VPAN), a $33M county program connecting available services with 11K+ veterans and their family members experiencing homelessness, unemployment, substance abuse and mental health challenges often in crisis and requiring emergency action • Manages countywide sponsorship program connecting thousands of service members transitioning from active duty to civilian status with an employment… Show more • Directs communications policy and creates related products for all aspects of Veteran Peer Access Network (VPAN), a $33M county program connecting available services with 11K+ veterans and their family members experiencing homelessness, unemployment, substance abuse and mental health challenges often in crisis and requiring emergency action • Manages countywide sponsorship program connecting thousands of service members transitioning from active duty to civilian status with an employment network spanning the government, corporate, and non-profit sectors • Develops a wide variety of public policies & procedures; collaborates with diverse set of stakeholders across county and city government and executes strategic messaging campaigns across social and traditional media Show less



Nelson Shelton & Associates

• United States
• Real Estate
• 1 - 100 Employee

• Account Manager

  • Nov 2016 - May 2021

  Beverly Hills, CA - Managed marketing and communication efforts aimed at procuring new business across LA - Planned and executed social media campaigns targeting multiple audiences on an ongoing basis - Directed advertising strategy and purchasing in a fast-paced, competitive environment



Ho-Chunk, Inc.

• United States
• Government Administration
• 100 - 200 Employee

• Senior Communications Team Lead

  • Dec 2013 - Mar 2014

  Washington Headquarters Service, The Pentagon - Directed all internal and external communications for the Washington Headquarters Service, which supports the Pentagon Reservation and the National Capital Region - Orchestrated diverse communications services, programs and customer support areas for strategy and planning; briefed and provided strategic communications analysis for senior level management - Designed and implemented strategic communications plans for internal and external stakeholders - Defined Government… Show more - Directed all internal and external communications for the Washington Headquarters Service, which supports the Pentagon Reservation and the National Capital Region - Orchestrated diverse communications services, programs and customer support areas for strategy and planning; briefed and provided strategic communications analysis for senior level management - Designed and implemented strategic communications plans for internal and external stakeholders - Defined Government identity/branding for effectiveness and consistency - Developed and implemented regular reporting on key metrics and success factors to determine the effectiveness and efficiency of program strategy execution Show less



SAIC

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Public Affairs Manager/Orals Presentation Coach/Deputy Proposal Manager

  • Jul 2006 - Feb 2013

  McLean, VA - Orchestrated external media coverage and internal communications for $21B+ federal government contract. - Wrote and edited content and coached proposal teams through presentations of highly technical material, winning billions of dollars in federal, state, and commercial contracts. - Executed strategic messaging across a broad range of technical subjects targeting more than 200 Congressional districts and 40+ states. - Created a monthly newsletter for a national organization of… Show more - Orchestrated external media coverage and internal communications for $21B+ federal government contract. - Wrote and edited content and coached proposal teams through presentations of highly technical material, winning billions of dollars in federal, state, and commercial contracts. - Executed strategic messaging across a broad range of technical subjects targeting more than 200 Congressional districts and 40+ states. - Created a monthly newsletter for a national organization of several thousand employees. - Prepared speeches and op-eds for senior leadership. - Collaborated with legislative affairs and marketing teams to develop a cohesive outreach to targeted media and government audiences. Show less



Air Force

• Law Enforcement
• 1 - 100 Employee

• Public Affairs Director

  • Jun 2004 - Jun 2006

  Andrews AFB, MD - Directed external and internal communications dealing with classified cases involving counter-espionage, counter-intelligence, anti-terrorism and felony level investigations. - Managed and directed worldwide public affairs and media activity for AFOSI as well as the Defense Cyber Crime Center, the Defense Department's executive agent for cyber criminal investigations, both foreign and domestic. - Identified key issues and target audiences and served as chief media spokesperson during… Show more - Directed external and internal communications dealing with classified cases involving counter-espionage, counter-intelligence, anti-terrorism and felony level investigations. - Managed and directed worldwide public affairs and media activity for AFOSI as well as the Defense Cyber Crime Center, the Defense Department's executive agent for cyber criminal investigations, both foreign and domestic. - Identified key issues and target audiences and served as chief media spokesperson during crises involving combat fatalities, cyber espionage, multiple homicides and border protection. - Expertly handled crisis communications for special agents who died in Iraqi insurgent attacks and guided leadership through media response. Show less



Air Force Entertainment Liaison Office

• Chief of Industry Relations

  • Jun 2003 - Jun 2004

  Los Angeles, CA - Devised outreach to major motion picture studios, television networks, and production companies and successfully pitched Air Force stories to studio execs, producers and screenwriters - Planned and executed civic leader tours for major Hollywood stakeholders to military installations as part of a proactive engagement strategy to foster positive pop culture representation



89th Airlift Wing

• Director of Media Relations

  • Mar 2003 - Jun 2003

  Andrews AFB, MD - Orchestrated smooth relations in a high-intensity environment between the White House Press Corps and public affairs on behalf of Air Force One - Planned and executed press conferences for foreign heads of state like the British Prime Minister as well as Congressional Delegations during visits concerning the invasion of Iraq - Masterminded media relations and marketing strategy for the annual Joint Service Open House, the largest air show in the Department of Defense.



Combined Joint Task Force

• Director of Public Affairs

  • Dec 2002 - Mar 2003

  Camp Doha, Kuwait - Balanced media relations with host nation sensitivities while supporting U.S. strategic goals. - Developed presentations and publicity for 85 media visits during heightened international conflict on behalf of the Departments of State and Defense, as well as allied coalition members in Germany and the Czech Republic.



317th Air Force Recruiting Squadron

• Operations Officer

  • Jun 2000 - Dec 2002

  Oxon Hill, MD - Coordinated a multi-million dollar advertising budget and promotional deals with every major Washington and Baltimore professional sports franchise. - Led all media and community relations efforts and events for the mid-Atlantic region. - Executed operational support and active duty entrance waiver responsibilities for 60+ recruiters leveraging Air Force opportunities across the most urban and rural of communities.



97th Air Mobility Wing

• Chief of Media Relations

  • Jul 1998 - Jun 2000

  Altus AFB, OK - Engineered the first-ever media trip aboard a retiring military aircraft involving press from across the Texas and Oklahoma markets. - Implemented last-minute press coverage escorting combat stealth aircraft cross-country in support of operations in Bosnia. - Executed the coordination and planning for a multimedia communications and community outreach program via print, radio, and television media outlets.