Experience

Centre for Policy Development

• Australia
• Public Policy Offices
• 1 - 100 Employee

• Communications Director

  • Nov 2021 - Present

  Greater Melbourne Area



Lachlan Williams

• Freelance Communications Consultant

  • Nov 2010 - Present

  Melbourne, Australia



State Library Victoria

• Australia
• Libraries
• 200 - 300 Employee

• Media Advisor

  • Jun 2021 - Nov 2021

  Melbourne, Victoria, Australia Contract media advisor



The P.R. Group

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Strategy & Public Affairs

  • Mar 2020 - Jun 2021

  Melbourne, Victoria, Australia Senior leadership role encompassing organisational/business communications strategy, team leadership, messaging, project management, advocacy, M&A comms, business development and mentorship. Working across a broad client roster with clusters in venture capital, Future of Work, emerging technology, innovation infrastructure, enterprise tech, finance and cybersecurity.



Australian Council of Trade Unions (ACTU)

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Associate Director of Media

  • Jan 2018 - Sep 2019

  Melbourne, Australia Led media and communications for a highly visible campaigning organisation in a complex political environment, securing agenda-setting coverage and shaping the national conversation. - Devising and implementing media and communications strategy - Managing relations on sensitive media issues with a diverse group of stakeholders - Providing advice and guidance to officers during high-pressure and rapidly developing scenarios - Aligning media strategy with government relations,… Show more Led media and communications for a highly visible campaigning organisation in a complex political environment, securing agenda-setting coverage and shaping the national conversation. - Devising and implementing media and communications strategy - Managing relations on sensitive media issues with a diverse group of stakeholders - Providing advice and guidance to officers during high-pressure and rapidly developing scenarios - Aligning media strategy with government relations, organising and policy development efforts - Providing speechwriting services, facilitating media training and improving internal processes - Managing a high-performing and committed team of professional communicators Show less



Electrical Trades Union of Australia

• National Communications Manager

  • Apr 2015 - Jan 2018

  Sydney, Australia Managing social, digital and traditional media assets for a large membership-based organisation with a complex array of internal and external stakeholders. - Implementing digital-first member communications strategy. - Directing media buying and PR activities to support and enhance grassroots campaigns. - Handling internal and external stakeholders with complex and overlapping objectives. - Overseeing communications strategy for political and industrial campaigns. -… Show more Managing social, digital and traditional media assets for a large membership-based organisation with a complex array of internal and external stakeholders. - Implementing digital-first member communications strategy. - Directing media buying and PR activities to support and enhance grassroots campaigns. - Handling internal and external stakeholders with complex and overlapping objectives. - Overseeing communications strategy for political and industrial campaigns. - Writing speeches, media releases and research documents. - Overseeing brand management, public relations and charity/fundraising initiatives. Show less



Nine

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Network Producer

  • Jun 2014 - Apr 2015

  Sydney Working across breaking news and feature articles to bring a national audience engaging, timely, entertaining and on-trend digital content. Assisting with social media management and content strategies for products in development. Part of the founding reporting team on 9 Stories project.

• Producer, Features/NOW

  • Nov 2013 - Jun 2014

  Sydney

• Associate Producer, Features

  • Jul 2013 - Nov 2013

  Sydney, Australia Work across lifestyle, food, health and travel categories creating digital content for one of Australia's largest online portals. Manage online content for two prestigious lifestyle magazine brands.



Bauer Media Group – Australia

• Australia
• Book and Periodical Publishing
• 700 & Above Employee

• Staff Writer

  • Apr 2010 - Apr 2012

  Staff Writer at weekly men’s lifestyle title. At various times looked after tech, dating/relationship, travel, topical news and jokes sections. Conducted interviews, pitched and executed news story ideas, planned and wrote features, pitched stunts, wrote press releases, edited one-shot editions and contributed occasionally to sports and entertainment sections.



Australian Associated Press (AAP)

• Australia
• Media Production
• 100 - 200 Employee

• Media researcher

  • 2008 - 2009

  Conducted media research and oversaw production for government and corporate clients in the finance, resources, media, automotive and non-profit industries.

• Media Researcher

  • 2007 - 2009

  Conducted media research and oversaw production for government and corporate clients in the finance, resources, media, automotive and non-profit industries.