Experience

Allied Vaughn

• United States
• Information Services
• 1 - 100 Employee

• Product Marketing & Communications Specialist – Contracted by GM

  • Aug 2022 - Present

  Michigan, United States • Assist in implementation of Service Lane training and customer experience program for B2B Automotive dealer personnel. • Communicate and collaborate with Subject Matter Experts of Service Lane systems and tools in order to identify use cases, goals, features and benefits. • Leverage existing presentation material and update with imagery and content guidelines to drive engaging new content. • Translate and convey subject matter expertise about system, services and tools into… Show more • Assist in implementation of Service Lane training and customer experience program for B2B Automotive dealer personnel. • Communicate and collaborate with Subject Matter Experts of Service Lane systems and tools in order to identify use cases, goals, features and benefits. • Leverage existing presentation material and update with imagery and content guidelines to drive engaging new content. • Translate and convey subject matter expertise about system, services and tools into instructive product marketing collateral such as training guides, visual instructions, brochures, newsletters, and job aids. • Design and create digital assets such as branding marks and logos using Adobe’s Photoshop, Illustrator and Premiere Pro. • Curate assets from Subject Matter Experts and edit/produce demonstrations for inclusion in dealer customer marketing presentations. • Design Powerpoint slide deck templates with logo, brand marks, animation and effects. • Create digital assets including images, training videos, Powerpoint presentations and PDFs. • Publish product marketing materials and manage edited derivatives with version control. • Assist with video production and editing. • Coordinate and deliver group presentations both in-person and remote field dealer training and onboarding. Show less



Exclusive Brands LLC

• United States
• Executive Offices
• 1 - 100 Employee

• Graphic Designer

  • Dec 2019 - Jul 2022

  Livonia, Michigan Full-time Graphic Designer of digital & print materials for Michigan’s first-licensed marijuana dispensary & recreational cannabis company. Involved with corporate marketing strategy, graphic design, digital signage, and group PowerPoint presentations. Created weekly deals and online advertising to drive profitability. Curated digital assets, designed product packaging, created corporate pitch decks for stakeholders, and was heavily involved with communications, marketing, & advertising for… Show more Full-time Graphic Designer of digital & print materials for Michigan’s first-licensed marijuana dispensary & recreational cannabis company. Involved with corporate marketing strategy, graphic design, digital signage, and group PowerPoint presentations. Created weekly deals and online advertising to drive profitability. Curated digital assets, designed product packaging, created corporate pitch decks for stakeholders, and was heavily involved with communications, marketing, & advertising for their #1 cannabis brands in the states of Michigan & California. Show less



The Creative Group

• Advertising Services
• 1 - 100 Employee

• Freelance Graphic Designer

  • Jan 2019 - Oct 2019

  Greater Grand Rapids, Michigan Area Full-time Freelance Graphic Designer for X-Rite PANTONE®, Inc. Worked on a creative global brand refresh with the Creative Director. Responsible for designing booklets, brochures, product guides, sales sheets, stickers, labels, logos, and other instructive product print & digital marketing material showcasing X-Rite PANTONE®, Inc. products. Part-time Freelance Graphic Designer of digital and print material for the Michigan Community Action Agency (non-profit). Materials include: Annual… Show more Full-time Freelance Graphic Designer for X-Rite PANTONE®, Inc. Worked on a creative global brand refresh with the Creative Director. Responsible for designing booklets, brochures, product guides, sales sheets, stickers, labels, logos, and other instructive product print & digital marketing material showcasing X-Rite PANTONE®, Inc. products. Part-time Freelance Graphic Designer of digital and print material for the Michigan Community Action Agency (non-profit). Materials include: Annual Report, brochures, flyers, and advertising designs. Show less



TEKsystems

• Malaysia
• IT Services and IT Consulting
• 1 - 100 Employee

• ITSM Communications & Training Specialist

  • Sep 2018 - Oct 2018

  Mason, MI Contract work as an ITSM Communications & Training Specialist at Dart Container Corporation. Created internal PowerPoint Presentations, engaging new content, and was responsible for researching, preparing, and revising end-user communications for projects, procedure changes, and IT-related issues.



EISEN

• United States
• Software Development
• 1 - 100 Employee

• Graphic Designer | Marketing Specialist

  • Dec 2017 - Jun 2018

  Lansing, Michigan Area Worked as a Freelance Graphic Designer/Marketing Specialist for EISEN. Projects for EISEN were designed on a contract basis. EISEN is a high-volume manufacturer of packaging and engineered supply technology for industries worldwide. Worked on marketing, graphic design, and managed social media campaign for supervisor who was running for Congress.



Lansing Community College

• Higher Education
• 700 & Above Employee

• Graphic Designer | Adjunct Faculty

  • Apr 2009 - Jul 2017

  Lansing, Michigan Area Full-time Graphic Designer specializing in graphic design using Adobe Creative Suite software on the Mac. Responsible for designing, advertising, and marketing for LCC Communications & Marketing Dept. Projects included student schedule books, posters, brochures, newsletters, logo designs, and job aids for careers. I collaborated with print vendors, and scheduled deliveries. I also taught tech courses (InDesign and Mac Basics) as Adjunct Faculty.



Eastman Outdoors

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Graphic Designer

  • Nov 2006 - Jun 2008

  Flushing, Michigan Area Designer of print packaging for outdoor leisure products. (Consumer products available at Cabela’s, Walmart, Gander Mountain, and other stores nationwide). Designed for Eastman Outdoors, Eastman Outfitters, Carbon Express, and Gorilla brands.

• Graphic Designer

  • Jun 2004 - Oct 2006

  Troy, Michigan Area Full-time assignment with BBDO Detroit for DaimlerChrysler Campaign. Assisted with the design and production of Chrysler Domestic and International Catalogs for 300C, Pacifica, Town & Country, PT Cruiser, Sebring, Crossfire, and Aspen. Actively involved with producing 2005 – 2007 Chrysler, Dodge, and Jeep print material for potential consumers. Finished catalogs were shown in dealership showrooms worldwide.



The O'Brien's Agency

• Senior Graphic Designer

  • Nov 1999 - Feb 2004

  Lansing, Michigan Area Lead designer of high-quality 4-color monthly General Motors magazine called the ‘Edge’. Designer of weekly national GM OVERDRIVE ad for Crain’s Automotive News Magazine (inside front cover). Responsible for designing print material for Cadillac and HUMMER. Designed Regional Standings Reports for GM dealerships nationwide.



International Engineering Consortium

• Telecommunications
• 1 - 100 Employee

• Graphic Designer

  • Nov 1997 - Oct 1999

  Greater Chicago Area Designed Annual Review of Communications books, catalogs, cards, brochures, flyers, programs, and graphics for the company’s web site, iec.org. Designed collateral and training guides targeted towards telecommunications professionals and design engineers.