William Zhao

销售总监 at Morgan Fabrics Corporation
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Location
Shanghai, China, CN

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Experience

    • United States
    • Textile Manufacturing
    • 1 - 100 Employee
    • 销售总监
      • Jan 2019 - Present

      上海市 • Lead and direct the sales and sales team and ensure continuous increasing revenue and growth for the company. • Set the total and individual sales budgets. Implement sales strategies and promote teamwork to achieve these budgets. • Lead negotiations on pricing and conditions with customers. • Develop and maintain long-term partnerships with key customers. • Generate leads for new category. • Responsible for setting the sales prices and margins for all products. • Recognize… Show more • Lead and direct the sales and sales team and ensure continuous increasing revenue and growth for the company. • Set the total and individual sales budgets. Implement sales strategies and promote teamwork to achieve these budgets. • Lead negotiations on pricing and conditions with customers. • Develop and maintain long-term partnerships with key customers. • Generate leads for new category. • Responsible for setting the sales prices and margins for all products. • Recognize and report trends and new developments to developing team/ owner. • Supplier chain management, appraise each supplier level from quality, lead time, capacity, development, claim response and finance. • End responsible for all accounts, sales budgets, sales reports, expenses budgets, administration, Information Systems, organizational procedures. • Multi sales channel set up, international online biz, commercial wall fabric, fashion, interior curtain. Main achievements • Exceeded every budget 35% for every year. • Built-up sale channel of over 200 accounts in 4 years’ time, mainly focus on the top customer for each market of worldwide, special on UK and Asia market. • Set-up the China sales team from A to Z and made it profitable for the first quarter onwards, training and examine every quarter. • Re-structure supplier chain to become much more systematize and efficient, including sourcing team and QA team. • Lead company culture, training employees to make same values with company. • Re-built Sample dept, to match the increasingly complex international customer request. • Organize and manage the exhibition booths on Shanghai Fabric Fair on 2019/2020/2021

    • 销售总监
      • Jan 2019 - Present

      上海市 • Lead and direct the sales and sales team and ensure continuous increasing revenue and growth for the company. • Set the total and individual sales budgets. Implement sales strategies and promote teamwork to achieve these budgets. • Lead negotiations on pricing and conditions with customers. • Develop and maintain long-term partnerships with key customers. • Generate leads for new category. • Responsible for setting the sales prices and margins for all products. • Recognize… Show more • Lead and direct the sales and sales team and ensure continuous increasing revenue and growth for the company. • Set the total and individual sales budgets. Implement sales strategies and promote teamwork to achieve these budgets. • Lead negotiations on pricing and conditions with customers. • Develop and maintain long-term partnerships with key customers. • Generate leads for new category. • Responsible for setting the sales prices and margins for all products. • Recognize and report trends and new developments to developing team/ owner. • Supplier chain management, appraise each supplier level from quality, lead time, capacity, development, claim response and finance. • End responsible for all accounts, sales budgets, sales reports, expenses budgets, administration, Information Systems, organizational procedures. • Multi sales channel set up, international online biz, commercial wall fabric, fashion, interior curtain. Main achievements • Exceeded every budget 35% for every year. • Built-up sale channel of over 200 accounts in 4 years’ time, mainly focus on the top customer for each market of worldwide, special on UK and Asia market. • Set-up the China sales team from A to Z and made it profitable for the first quarter onwards, training and examine every quarter. • Re-structure supplier chain to become much more systematize and efficient, including sourcing team and QA team. • Lead company culture, training employees to make same values with company. • Re-built Sample dept, to match the increasingly complex international customer request. • Organize and manage the exhibition booths on Shanghai Fabric Fair on 2019/2020/2021

    • Retail
    • 1 - 100 Employee
    • 高级跟单员
      • Dec 2013 - Jun 2019

      上海市 • merchandising - daily communication and follow up • supplier management, factory audit, sample develop, mass production and claim etc. • Fabric sourcing • Develop, maintain, and grow partnerships with customers, including RH,JC penny, Costplus, Andrew Martin,Next, Johnlewis and casaima • USD 6million yearly sales on 2012 after RH left LF Main achievements: • RH special order management • Organize and manage the exhibition booths of Andrew Martin on 2011 Shanghai Furniture… Show more • merchandising - daily communication and follow up • supplier management, factory audit, sample develop, mass production and claim etc. • Fabric sourcing • Develop, maintain, and grow partnerships with customers, including RH,JC penny, Costplus, Andrew Martin,Next, Johnlewis and casaima • USD 6million yearly sales on 2012 after RH left LF Main achievements: • RH special order management • Organize and manage the exhibition booths of Andrew Martin on 2011 Shanghai Furniture Fair. • John Lewis Olympic project in 2012 • LF’s furniture brand global sales to jc penny,next and casamia Show less

    • United Kingdom
    • Facilities Services
    • 销售团队主管
      • Apr 2018 - Dec 2018

      上海市 • Develop new business of high-end US customer, such as CB, WSI, Liverpool, Fritz Hansen etc • Marketing research and new developments share to whole sales team. • Develop fabric sofa collection and fabric sourcing. • Responsible for setting the sales prices and margins for all product • Daily communication with customers

    • 总经理
      • Jul 2013 - Mar 2018

      上海市 • Lead and direct the overall sales and sales & marketing organization for company. • Set the yearly sales budget and expense budgets for sales and marketing. • Develop, maintain, and grow partnerships with customers. • Manage exclusivity on designs and developments on customer and geographical market level. Main achievements: • B&O Asia store display business, including furniture, floorboard, display. • Jonathan Adler key upholstery supplier, both OEM&ODM, including 4 major… Show more • Lead and direct the overall sales and sales & marketing organization for company. • Set the yearly sales budget and expense budgets for sales and marketing. • Develop, maintain, and grow partnerships with customers. • Manage exclusivity on designs and developments on customer and geographical market level. Main achievements: • B&O Asia store display business, including furniture, floorboard, display. • Jonathan Adler key upholstery supplier, both OEM&ODM, including 4 major collections, more than 30 models,70+SKU, USD 3 million yearly sales. • International Boutique hotel • Partner of domestic retail store, sell walnut furniture and leather upholstery in Hangzhou. Show less

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