William W. McLeod
Business and Community Development Consultant at Self Employed Consultant- Claim this Profile
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Bio
Experience
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Self Employed Consultant
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Business and Community Development Consultant
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Jan 2015 - Present
Seattle, Washington, United States Currently: - Developing, coordinating, and delivering organizational programming and strategies to various populations utilizing traditional and nontraditional outreach venues - Performing grass roots community organizing activities
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Principal - Landscape Designer
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May 2006 - Oct 2014
Seattle, WA - Washington DC - Boston MA, United States - Established, led, and positioned landscape design build team of three - Collaborated in the creation of residential landscape designs - Projected, developed, advanced project timelines thus meeting and insuring successful implementation of custom-built environment - Sought and petitioned authorizing environments, including HOAs, governmental departments and commissions for permits, variances, and conveyances
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Planning Commissioner
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Aug 2013 - 2014
Jefferson County, West Virginia, United States - Addressed, mitigated, and directed short- and long-term planning initiatives for the future land use, development, and growth of Jefferson County - Recommended, and advised planning staff and County Commissioners, as a member of a five-member board, final actions on adoption of plans, policy and zoning ordinances - Deliberated, moderated and mediated highly contested public discussions involving divisive parties in well publicized planning development projects and related issues -… Show more - Addressed, mitigated, and directed short- and long-term planning initiatives for the future land use, development, and growth of Jefferson County - Recommended, and advised planning staff and County Commissioners, as a member of a five-member board, final actions on adoption of plans, policy and zoning ordinances - Deliberated, moderated and mediated highly contested public discussions involving divisive parties in well publicized planning development projects and related issues - Networked and partnered with diverse members of Jefferson County, including the public, elected and appointed County officials, and governing bodies to maintain a regular flow of information - Represented Planning Commission performing community outreach events public workshops, including charettes & design forums, agriculture fairs, public hearings, and planning forums Show less
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Conservation Commissioner
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Oct 2002 - Dec 2005
Winchester, Massachusetts, United States - Provided stewardship to Town’s open space, wetlands, and conservation lands - Advised and provided direction to applicants, Board of Selectmen, and governmental entities based on regulatory conformance, feasibility studies, and cost-effectiveness - Researched, drafted, and advanced public policy on behalf of the Board of Reviewed, analyzed, and evaluated environmental impact reports, cost-benefit analyses, and public policy - Conducted, facilitated, and synthesized field… Show more - Provided stewardship to Town’s open space, wetlands, and conservation lands - Advised and provided direction to applicants, Board of Selectmen, and governmental entities based on regulatory conformance, feasibility studies, and cost-effectiveness - Researched, drafted, and advanced public policy on behalf of the Board of Reviewed, analyzed, and evaluated environmental impact reports, cost-benefit analyses, and public policy - Conducted, facilitated, and synthesized field investigations, public hearings, and information-gathering sessions - Collaborated and developed the Town's Open Space and Recreation Plan - Performed liaison responsibilities to media, Winchester community, and to Board of Selectmen - Established, drafted, and provided technical expertise to the Board of Selectman in the desire to protect open space and sensitive habitats/resources Show less
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Marketing - Business Development
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May 2003 - Jul 2005
Everett, Massachusetts, United States - Developed marketing and business development plans identifying market niche strategies resulting in membership expansion, increased warehouse foot traffic, visibility within Boston and increased profitability - Positioned warehouse club within Metropolitan Boston against competition eg Sam's Club and related BJ's Wholesale - Maintained and expanded relationships within the community through community outreach activities, networking, and sponsorships
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Owner
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Mar 2001 - Dec 2004
Seattle, Washington - Winchester, Massachusetts, United States A landscape design build firm offering residential designs and maintenance - Managed a crew of four in the installation and seasonal maintenance of residential landscapes
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Project Manager
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Dec 1999 - May 2002
Seattle, Washington - Directed a team of five in brand management responsibilities, including image building, product launching, and market positioning - Envisioned, and wrote organizational strategic marketing and business plans for new business startups, and existing traditional small businesses - Developed and conducted surveys and focus groups to better understand consumer behavior and position clients products - Performed marketing research into the socio-economic demographics of potential end-users… Show more - Directed a team of five in brand management responsibilities, including image building, product launching, and market positioning - Envisioned, and wrote organizational strategic marketing and business plans for new business startups, and existing traditional small businesses - Developed and conducted surveys and focus groups to better understand consumer behavior and position clients products - Performed marketing research into the socio-economic demographics of potential end-users - Initiated and implemented public relations, media relations, and investor relations - Coached team in advertising, sales management, lifestyle and tradeshow marketing - Created and delivered organizational presentations at tradeshows, conferences, and special events - Served as organization liaison – spokesperson, point of contact, representing diverse clients - Budgeted, allocated funding, performed cash analyses, and balanced operational expenses Show less
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Relationship Officer - Small Business Develoment
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Jul 1996 - Dec 1999
Seattle, Washington, United States - Supervised, as a team lead, a staff of five employees - Establish a strong local referral network, engaging and building productive relationships with private clients, regional leaders, and organizations to promote financial institutions' community engagement desires - Provided liaison, advocacy, leadership, communication, and financial service roles between financial institution and individuals, business startups and community organizations. - Fostered and implemented open… Show more - Supervised, as a team lead, a staff of five employees - Establish a strong local referral network, engaging and building productive relationships with private clients, regional leaders, and organizations to promote financial institutions' community engagement desires - Provided liaison, advocacy, leadership, communication, and financial service roles between financial institution and individuals, business startups and community organizations. - Fostered and implemented open organizational communication channels amongst colleagues and clients, resulting in not only increased productivity and profitability, but also improved community relations and partnering opportunities. Show less
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Consultant / Self-Employed
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Individual and Family Services
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700 & Above Employee
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Business - Marketing Development Consultant
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Aug 1989 - Jun 1996
Cleveland, Ohio, United States Clients: Nu - Vista Prints - Marketer, Business Developer for a business featuring souvenir post cards and related novelties - Researched diverse markets, developed and positioned business within Northeast Ohio - Developed marketing plans outlining marketing niche strategies, and channel distribution networks Save the Allen Theater – Community activist and Organizer for the preservation of this architecturally significant theater - Assisted in the… Show more Clients: Nu - Vista Prints - Marketer, Business Developer for a business featuring souvenir post cards and related novelties - Researched diverse markets, developed and positioned business within Northeast Ohio - Developed marketing plans outlining marketing niche strategies, and channel distribution networks Save the Allen Theater – Community activist and Organizer for the preservation of this architecturally significant theater - Assisted in the formulation, and strategizing of this grass root organization in the rallying of supporters - Actively listened to diverse personal interests, unified and translated these into a shared vision and program - Developed network comprised of community partnerships , friends groups, funders, and core volunteers - Wrote and produced press releases, newsletters, copy for flyers, and materials and scripts for community programming and presentations Cleveland State University – Marketing Strategist (Paid Internship) Aligning University with diverse mission - Developed and identified marketing strategies, including imaging campaigns, special campus events to mitigate negative publicity - Scripted radio Public Service Announcements, presentations, the use of language and imaginary in organizational publication and outside advertising. Living in Cleveland Center - Marketing Consultant - Aligned Organization mission with affordable housing ownership programs within the City of Cleveland - Researched socio-economic demographics of existing and potential "urban pioneers" - homeowners - Developed and conducted surveys, and led focus groups with the intent of devising a strategic marketing plan for this nonprofit service organization - Outlined partnerships, communication venues, and the program delivery of community housing initiatives Show less
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Tremont West Development Corporation
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing Coordinator
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Aug 1993 - Dec 1994
Cleveland, Ohio, United States - Created community relations activities showcasing and promoting this socially and economically diverse neighborhood - Business incubation activities - Participated in "Brownfield" reclamation think tanks symposiums addressing Cleveland's industrial past and reuse of such spaces
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Assistant to the Executive Director
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Jan 1992 - Jul 1993
Cleveland, Ohio - Developed integrated marketing communications, and marketing/outreach strategies for the retention and development of localized economic development - Identified, solicited, and wrote grant requests, developed press releases, but also conceptualized, wrote, and published organizational newsletters - Engaged in professional speaking engagements, organizational presentations, and community outreach activities, including design charettes Invited by Norman Krumholtz (former Planning… Show more - Developed integrated marketing communications, and marketing/outreach strategies for the retention and development of localized economic development - Identified, solicited, and wrote grant requests, developed press releases, but also conceptualized, wrote, and published organizational newsletters - Engaged in professional speaking engagements, organizational presentations, and community outreach activities, including design charettes Invited by Norman Krumholtz (former Planning Director for the City of Cleveland), to be both a presenter, and participant in a planning forum showcasing neighborhood development, diversity and equitable planning. Show less
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Public Affairs Specialist
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May 1986 - Jun 1989
Cleveland, Ohio - Provided vision, and strategy in the development of the Organization’s marketing and communication plan for this quasi - public civic organization - Identified, solicited, secured and administered programming with funding resources, including public & private grants, and corporate sponsorships - Developed and delivered community outreach activities on behalf of organization and Executive Board - Supervised a core of organizational volunteers
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Administrative Clerk
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May 1985 - Sep 1985
Cleveland, Ohio, United States • Clerked for five intake caseworkers and unit supervisor • Administered social service casework and programming for multiple clients • Assisted supervisor in the development, and rollout piloting a modified, streamlined reconfigured social service delivery system that both unified eligibility of multiple programs with support operations
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Assistant / Lab Tech
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Oct 1980 - Sep 1981
Cleveland, Ohio, United States • Scouted with associate, buildings/ruins, landscapes, and urban spaces for potential photo essays • Accompanied photographer in both field explorations and documentation of abandon spaces, and industrial buildings • Monitored, mixed and maintained chemicals used in black and white film, print, and slide processing. • Provided technical assistance in the developing of black and white images • Assisted in the installation and hanging of artist's photography in two independent… Show more • Scouted with associate, buildings/ruins, landscapes, and urban spaces for potential photo essays • Accompanied photographer in both field explorations and documentation of abandon spaces, and industrial buildings • Monitored, mixed and maintained chemicals used in black and white film, print, and slide processing. • Provided technical assistance in the developing of black and white images • Assisted in the installation and hanging of artist's photography in two independent shows • Mentored in the use of black & white photography using pinhole cameras, and 35 mm formats Show less
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Office Associate
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1980 - 1981
Cleveland, Ohio, United States Independent, small advertising, promotion and public relations firm Clients include, but not limited to art studios, visual artists and cultural art institutions • Provided with an early understanding into layout design • Program development • Project management • Client relations
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Researcher/Archivist
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1978 - 1980
Cleveland, Ohio, United States • Researched Cleveland’s industrial heritage for the then forthcoming book on Cleveland’s Flats (Cleveland’s Flats, The Incredible City Under the Hill) • Compiled data, resources, and points of contact • Inventoried, and archived collected images, documents, and collectibles • Arranged informational interviews and book signings for authors
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Education
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Harvard Kennedy School
Certificate, Public Value, Nonprofit Leadership -
Evans School of Public Policy and Governance, University of Washington
Executive Masters of Public Administration -
North Seattle College
CAD for Design and Construction - Certificate/ BIM for Architecture and Engineering Certificate, Architectural Drafting and Architectural CAD/CADD -
Harvard University Graduate School of Design
Certificate, Landscape Architecture, Urban Planning -
Edmonds Community College
Associates, Landscape Design/Ornamental Horticulture -
Cleveland State University
Bachelor of Business Administration - BBA, Marketing and Finance -
Alfred University
Political Science and Government -
The Knox School
College Preparatory