William Gonzales
Western Region Area Manager, After Sales at AUTOMOBILI LAMBORGHINI AMERICA LLC- Claim this Profile
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Bio
Experience
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Automobili Lamborghini America LLC
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United States
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Financial Services
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1 - 100 Employee
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Western Region Area Manager, After Sales
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Dec 2012 - Present
Western United States, Canada and Mexico AUTOMOBILI LAMBORGHINI AMERICA, LLC, Herndon, Virginia (2012 – Present) Western Region Area Manager, After Sales Oversee after sales operations, driving efforts to build a high-performing, revenue-generating infrastructure to achieve corporate goals across the western U.S., western Canada, and Mexico regions. Advise dealership personnel to ensure all standards and requirements are met and serve as the subject matter expert (SME) charged with responding to dealership questions and provide… Show more AUTOMOBILI LAMBORGHINI AMERICA, LLC, Herndon, Virginia (2012 – Present) Western Region Area Manager, After Sales Oversee after sales operations, driving efforts to build a high-performing, revenue-generating infrastructure to achieve corporate goals across the western U.S., western Canada, and Mexico regions. Advise dealership personnel to ensure all standards and requirements are met and serve as the subject matter expert (SME) charged with responding to dealership questions and provide assistance in resolving issues. • Managed customer relationship cases, including mediation and arbitration to achieve positive outcomes. • Grew dealership service and parts gross profit an average of 4.38%; beat departmental sales goals, achieving 123% of goal in spare parts and 122% of accessory sales goals. • Penetrated target markets and improved brand awareness to impact customer perception of the service and parts departments by developing and executing innovative marketing strategies. • Partnered with individual dealers to create and launch consumer events and improve customer and dealer interactions, driving loyalty, satisfaction, and retention. • Realized regional customer loyalty score increases from 44% to 53% and achieved a CSI score of 9.7. • Captured recall and service completion rate increases of 19% through the implementation of new marketing creative work. • Recommended service marketing plans, driving sales growth, customer loyalty, and market share improvements. • Monitored KPI goals, forecasts, and trends to realize continual dealership performance growth. • Worked with staff in the areas of buyback prevention, warranty processes, repair strategies, and expense controls. Show less
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Harley-Davidson Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Area Representative, Service Operations
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May 2004 - Dec 2012
Greater Los Angeles Area and Hawaii Distributorship HARLEY-DAVIDSON MOTOR COMPANY, Milwaukee, Wisconsin (2004 – 2012) Area Representative, Service Operations Directed dealership evaluation initiatives, including reviewing operating procedures to ensure compliance with internal policies, assessing financials, and identifying areas for improvement. Delivered product training and partnered with marketing to improve brand awareness and created diversified strategies to maximize market share. Communicated new product launch details and worked… Show more HARLEY-DAVIDSON MOTOR COMPANY, Milwaukee, Wisconsin (2004 – 2012) Area Representative, Service Operations Directed dealership evaluation initiatives, including reviewing operating procedures to ensure compliance with internal policies, assessing financials, and identifying areas for improvement. Delivered product training and partnered with marketing to improve brand awareness and created diversified strategies to maximize market share. Communicated new product launch details and worked with individual dealers to resolve consumer affair matters. • Served as a key member on a variety of committees and held full accountability for facilitating training for parts and service and product sales staff. • Secured a 16% increase in sales revenue and 12% improvement in customer loyalty through the development and execution of the 25 Reason Why marketing program, implemented worldwide as a customer loyalty selling tool. • Increased accessory sales 26% by conceptualizing and launching the Product of the Month marketing campaign. Show less
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Daimler Chrysler
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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District Sales Manager
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Nov 1990 - Apr 2004
Southern Calfornia DAIMLER CHRYSLER CORPORATION, Irvine, California (1990 – 2004) District Sales Manager Oversaw business operations, including developing business plans, reviewing financial statement, and forecasting monthly sales in collaboration with dealership owners and general managers at Dodge, Chrysler, and Jeep franchises. • Developed training presentations, detailing new vehicle features and products, incentive programs, and marketing strategies. Led process and performance improvement by… Show more DAIMLER CHRYSLER CORPORATION, Irvine, California (1990 – 2004) District Sales Manager Oversaw business operations, including developing business plans, reviewing financial statement, and forecasting monthly sales in collaboration with dealership owners and general managers at Dodge, Chrysler, and Jeep franchises. • Developed training presentations, detailing new vehicle features and products, incentive programs, and marketing strategies. Led process and performance improvement by partnering with dealers and advising on audited shortfalls and process improvement initiatives. • Advised on corporate and dealership sales and service issues as a representative on the Field Advocate Council Committee. • Mentored, instructed, and trained new district managers to maximize performance and achieve revenue and profit goals. • Performed competitive market analysis, charged with evaluating competitor’s domestic and import products; authored comprehensive documentation, detailing findings and delivered to business centers and dealers. Show less
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Education
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University of Houston
Bachelor’s Degree, Bachelor of Business Administration - Management -
BERLITZ LANGUAGE SCHOOL
Certificate, Spanish Level 1-5