William Giddon

Director of Business Development at Rothmans
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Location
New York, New York, United States, US

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Experience

    • Human Resources
    • 1 - 100 Employee
    • Director of Business Development
      • Jul 2021 - Present

      • Led the redesign of the store website, including recoding the website navigation, reformatting key pages, and curating products for a more seamless user experience • Launched a robust D2C marketing strategy including an SEO campaign, seasonal email calendar, and daily organic social strategy across Instagram and TikTok • Project managed the opening of the 4th Rothmans location (Manhattan West) by setting and communicating deadlines and overseeing the layout of fixtures, displays, and merchandise • Attended trade shows to discover brands, purchase new merchandise, and provide consultative selling and customer service Show less

    • United States
    • Entertainment Providers
    • 100 - 200 Employee
    • Assistant in Alternative Programming, Digital Media, Licensing & Branding Division
      • Aug 2019 - Jul 2021

      • Executed brand campaigns through drafting deal memos, managing deadlines, creating invoices, and tracking client KPIs • Assessed partnership contracts and provided redlines for review • Managed Partner’s schedule with efficiency and accuracy while handling a high volume phone line • Executed brand campaigns through drafting deal memos, managing deadlines, creating invoices, and tracking client KPIs • Assessed partnership contracts and provided redlines for review • Managed Partner’s schedule with efficiency and accuracy while handling a high volume phone line

    • Director of Philanthropy
      • Aug 2018 - Nov 2018

      • Created haunted house fundraising event to raise money for SeriousFun Children’s Network, leading to most successful event in chapter history • Established and managed a budget while sourcing props, scouting locations, hiring and training actors, and building the event space • Oversaw marketing and outreach to grow the event, partnering with local haunted houses and university publications for promotion • Created haunted house fundraising event to raise money for SeriousFun Children’s Network, leading to most successful event in chapter history • Established and managed a budget while sourcing props, scouting locations, hiring and training actors, and building the event space • Oversaw marketing and outreach to grow the event, partnering with local haunted houses and university publications for promotion

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Intern
      • May 2018 - Aug 2018

      • Provided technical review and quality control for finished video content, including commercials, trailers, and promos • Performed daily maintenance and updates to company marketing website and client microsites including Bravo and NFL Films • Provided technical review and quality control for finished video content, including commercials, trailers, and promos • Performed daily maintenance and updates to company marketing website and client microsites including Bravo and NFL Films

    • United States
    • 1 - 100 Employee
    • Intern
      • Jun 2017 - Aug 2017

      • Researched options for sourcing props, scouted shoot locations and booked transportation for talent and crew • Worked as Production Assistant for shoots on location and in-house productions • Researched options for sourcing props, scouted shoot locations and booked transportation for talent and crew • Worked as Production Assistant for shoots on location and in-house productions

    • Musicians
    • 100 - 200 Employee
    • Intern
      • Jun 2017 - Aug 2017

      • Wrote coverages for scripts, books, and movies for the VP of Production • Worked with fellow interns to give a presentation to the entire company on how to market to millennials • Wrote coverages for scripts, books, and movies for the VP of Production • Worked with fellow interns to give a presentation to the entire company on how to market to millennials

    • United States
    • Media Production
    • 1 - 100 Employee
    • Intern
      • Jun 2016 - Aug 2016

      • Catalogued and indexed all company footage and projects while creating sizzle reels to showcase company work • Researched directors and other potential production partners • Catalogued and indexed all company footage and projects while creating sizzle reels to showcase company work • Researched directors and other potential production partners

Education

  • S.I. Newhouse School of Public Communications at Syracuse University
    Bachelor's degree, Television, Radio and Film
    2015 - 2019
  • Syracuse University - College of Visual and Performing Arts
    Minor, Animation and Visual Effects
    2015 - 2019

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