William Giddon
Director of Business Development at Rothmans- Claim this Profile
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Experience
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Rothmans
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Human Resources
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1 - 100 Employee
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Director of Business Development
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Jul 2021 - Present
• Led the redesign of the store website, including recoding the website navigation, reformatting key pages, and curating products for a more seamless user experience • Launched a robust D2C marketing strategy including an SEO campaign, seasonal email calendar, and daily organic social strategy across Instagram and TikTok • Project managed the opening of the 4th Rothmans location (Manhattan West) by setting and communicating deadlines and overseeing the layout of fixtures, displays, and merchandise • Attended trade shows to discover brands, purchase new merchandise, and provide consultative selling and customer service Show less
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A3 Artists Agency
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United States
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Entertainment Providers
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100 - 200 Employee
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Assistant in Alternative Programming, Digital Media, Licensing & Branding Division
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Aug 2019 - Jul 2021
• Executed brand campaigns through drafting deal memos, managing deadlines, creating invoices, and tracking client KPIs • Assessed partnership contracts and provided redlines for review • Managed Partner’s schedule with efficiency and accuracy while handling a high volume phone line • Executed brand campaigns through drafting deal memos, managing deadlines, creating invoices, and tracking client KPIs • Assessed partnership contracts and provided redlines for review • Managed Partner’s schedule with efficiency and accuracy while handling a high volume phone line
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Director of Philanthropy
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Aug 2018 - Nov 2018
• Created haunted house fundraising event to raise money for SeriousFun Children’s Network, leading to most successful event in chapter history • Established and managed a budget while sourcing props, scouting locations, hiring and training actors, and building the event space • Oversaw marketing and outreach to grow the event, partnering with local haunted houses and university publications for promotion • Created haunted house fundraising event to raise money for SeriousFun Children’s Network, leading to most successful event in chapter history • Established and managed a budget while sourcing props, scouting locations, hiring and training actors, and building the event space • Oversaw marketing and outreach to grow the event, partnering with local haunted houses and university publications for promotion
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Stun Creative
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United States
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Advertising Services
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1 - 100 Employee
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Intern
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May 2018 - Aug 2018
• Provided technical review and quality control for finished video content, including commercials, trailers, and promos • Performed daily maintenance and updates to company marketing website and client microsites including Bravo and NFL Films • Provided technical review and quality control for finished video content, including commercials, trailers, and promos • Performed daily maintenance and updates to company marketing website and client microsites including Bravo and NFL Films
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Gifted Youth
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United States
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1 - 100 Employee
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Intern
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Jun 2017 - Aug 2017
• Researched options for sourcing props, scouted shoot locations and booked transportation for talent and crew • Worked as Production Assistant for shoots on location and in-house productions • Researched options for sourcing props, scouted shoot locations and booked transportation for talent and crew • Worked as Production Assistant for shoots on location and in-house productions
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Focus Features
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Musicians
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100 - 200 Employee
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Intern
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Jun 2017 - Aug 2017
• Wrote coverages for scripts, books, and movies for the VP of Production • Worked with fellow interns to give a presentation to the entire company on how to market to millennials • Wrote coverages for scripts, books, and movies for the VP of Production • Worked with fellow interns to give a presentation to the entire company on how to market to millennials
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Acres New York
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United States
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Media Production
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1 - 100 Employee
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Intern
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Jun 2016 - Aug 2016
• Catalogued and indexed all company footage and projects while creating sizzle reels to showcase company work • Researched directors and other potential production partners • Catalogued and indexed all company footage and projects while creating sizzle reels to showcase company work • Researched directors and other potential production partners
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Education
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S.I. Newhouse School of Public Communications at Syracuse University
Bachelor's degree, Television, Radio and Film -
Syracuse University - College of Visual and Performing Arts
Minor, Animation and Visual Effects