Experience

HallKeen Assisted Living Communities, LLC

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Divisional Director of Sales

  • Jul 2023 - Present



HallKeen Management

• United States
• Real Estate
• 100 - 200 Employee

• Sales And Marketing Specialist

  • Apr 2018 - Jul 2023



Bridges by EPOCH

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director Of Community Relations

  • Mar 2017 - Oct 2017

  Director of Community Relations for Bridges by Epoch Memory Care Assisted Living at Nashua - A new state of the art community dedicated to helping those with Alzheimer’s Disease & Memory Loss. Director of Community Relations for Bridges by Epoch Memory Care Assisted Living at Nashua - A new state of the art community dedicated to helping those with Alzheimer’s Disease & Memory Loss.



Northbridge Companies

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director of Sales and Marketing

  • Mar 2013 - Mar 2017

  Presently assigned to a start up all memory care - Seasons of Danvers Identify and market primary and secondary markets Provide Sales office coverage Provide lead follow up Schedule and perform community tours Distribute marketing materials Achieve 15-20 outreach contacts per week Plan and coordinate monthly events Create and execute detailed Marketing Plan in accordance with lease up operating budget Input and manage leads in community database Input and manage referral sources in community database Provide management with weekly sales activity reports Produce current competitive analysis Ensure that the building shows a positive first impression Ensure that interiors are clean and neat Ensure model apartments are clean and neat Show less



Benchmark Senior Living

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Sales Specialist

  • Apr 2009 - Mar 2013

  • Sales Specialist for 15 Assisted Living Communities in MA and NH • Deployed to troubled communities for 1-3 month time periods • Maintain or exceed 1.5 Move in per week average • Maintain or exceed 45% - 50% Move in to 1st tour ratio • Assess current situation and develop sales strategies to increase occupancy • Work with current sales team to achieve higher revenue and occupancy • Identify and market primary and secondary markets • Provide Sales office coverage • Provide lead follow up • Schedule and perform community tours • Distribute marketing materials • Achieve 15-20 outreach contacts per week • Plan and coordinate monthly events • Create and execute detailed Marketing Plan in accordance with lease up operating budget • Input and manage leads in community database • Input and manage referral sources in community database • Provide management with weekly sales activity reports • Produce current competitive analysis • Ensure that the building shows a positive first impression • Ensure that interiors are clean and neat • Ensure model apartments are clean and neat Show less



NHNY Marina Development

• Ashland, NH

• Director of Business Development

  • Oct 2005 - Mar 2009

  • Responsible for all aspects of Sales and Marketing for a start up $40 million dollar real estate project. • Participated in the development of all marketing collaterals, database set up, website launch and development (www.squamlanding.com), and all advertising and marketing plans. • Responsible for hiring and training sales support staff. • Interfaced with local planning, operating, and legal organizations to meet local requirements and create positive relationship with community and civic leaders. • Negotiated real estate documents and consultant contracts. • Responsible for over 45 real estate transactions from 2006-2008 Show less



Benchmark Senior Living

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Traveling Director of Sales and Marketing

  • Mar 2003 - Oct 2005

  Directly responsible for achieving a maximum occupancy potential of several Benchmark Communities in Massachusetts, Connecticut, and Rhode Island by attracting qualified prospects to the communities and converting those prospects into residents. Position required the ability to move swiftly into new markets and achieve results. Communities included: Shrewsbury Crossings, Tatnuck Park of Worcester, Leominster Crossings, Waltham Crossings, Village at Hamden, Village at Brookfield, Village at Hillsgrove. Show less



Landmark Senior Living Communities

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Sales and Marketing

  • Jan 2000 - Mar 2003

  Responsible for achieving a maximum occupancy potential of the community by attracting qualified prospects to the community and converting those prospects into residents. Responsible for 3 communities: Landmark at Fall River, Landmark at Monastery Heights, and Landmark at Longwood. Responsible for achieving a maximum occupancy potential of the community by attracting qualified prospects to the community and converting those prospects into residents. Responsible for 3 communities: Landmark at Fall River, Landmark at Monastery Heights, and Landmark at Longwood.