Head of Digital Marketing

• Jan 2023 - Present

Head Of Digital Marketing

• Jan 2022 - Feb 2023

Responsible for the digital brand across all verticals, including UX, design, overall brand experience online.Collaborating with global (Europe, North America, United States, New Zealand ) teams, such as sales, product, marketing and design, to align marketing and brand strategy with business goals. Responsible for digital (web) experience and products. Brand focus and strategy online.Working closely with third party agencies/technology vendors to develop digital products.Developing and executing digital marketing strategy and Go-To-Market plans. Managed and improved online content with a strong focus on SEO strategy. Show less

Digital Marketing Manager

• Mar 2021 - Mar 2022

Digital Marketing Manager - Website and E-Commerce

Creative Director

• May 2011 - Mar 2021

Think New Design is a full service creative design agency based in Cardiff, Wales. Specialising in Branding, Marketing, SEO, Video Production and Motion Graphics, Web Design, Illustration and all aspects of creative design. We work alongside clients to help discover their brand potential by researching, challenging and understanding their brand direction. Our creative design team will develop and create a successful brand. Think New Design is a full service creative design agency based in Cardiff, Wales. Specialising in Branding, Marketing, SEO, Video Production and Motion Graphics, Web Design, Illustration and all aspects of creative design. We work alongside clients to help discover their brand potential by researching, challenging and understanding their brand direction. Our creative design team will develop and create a successful brand.

Design and Digital Manager

• Feb 2012 - Sep 2020

Leading brand, digital and design offering to the group. This includes marketing, design and brand expertise/positioning, web design and UX, social media, video production, with a close eye on emerging and ever changing digital landscape. All work created with users and customers attention at the forefront. Web Design and UX - Designing simple, elegant, data-driven, user-friendly experiences that delight users (web and applications). With a strong focus on user behaviour and UX. Design and Branding - Managing all aspects of design and creative output, with a constant view to evolve and excel the brand. Keeping things fresh, new and most importantly relevant for the business. Marketing and Social Media - Ensuring all activity/campaigns reflect the brand positively, with a close eye on user attention and behaviour. Research and Technology - Keeping active with advances and changes in social media and digital landscape. Experimenting with voice technology, researching methods to utilise new technology, enabling the group to reach its customers in the most relevant way. Show less

Interactive Designer / UX Specialist

• Jan 2008 - May 2011

Responsible for the overall instructional, interface and UX design of all PD interactive and web environments, ensuring content is laid out and user interfaces are designed according to current quality assurance standards. I also contributed to the strategic development of online professional learning by enabling learners and teachers to transfer knowledge most effectively to support IB programme implementation and teaching. Responsible for the overall instructional, interface and UX design of all PD interactive and web environments, ensuring content is laid out and user interfaces are designed according to current quality assurance standards. I also contributed to the strategic development of online professional learning by enabling learners and teachers to transfer knowledge most effectively to support IB programme implementation and teaching.

Digital Animator, Digital Interactive

• Jan 2006 - Jan 2008

At Dyson I was a member of the New Media department. This involved working on varied projects such as digital animation, banner adverts, design and build of micro sites, television adverts, DVD design and production, touch screen UX and UI interface design and production, a wide variety of Illustration and artwork, editing footage and creating TV/Web advertisement for a global audience. At Dyson I was a member of the New Media department. This involved working on varied projects such as digital animation, banner adverts, design and build of micro sites, television adverts, DVD design and production, touch screen UX and UI interface design and production, a wide variety of Illustration and artwork, editing footage and creating TV/Web advertisement for a global audience.

Creative Director

• 2002 - 2006

Rootmedia was founded in 2002 and specialized in providing innovative and dynamic design and development across a large platform of disciplines. Rootmedia developed its core base of customers through effective selling, quality products and competitive prices. Rootmedia was founded in 2002 and specialized in providing innovative and dynamic design and development across a large platform of disciplines. Rootmedia developed its core base of customers through effective selling, quality products and competitive prices.