Experience

The Long Drink Company

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• VP of Sales for The Midwest and Southwest

  • Mar 2021 - Present



Cafe Agave Spiked Cold Brew

• United States
• Beverage Manufacturing

• Senior Sales Director of the West

  • Sep 2020 - Mar 2021

  Promotion

• Sales Director of the West

  • Feb 2019 - Sep 2020



Phusion Projects

• United States
• Food and Beverage Services
• 100 - 200 Employee

• State Sales Manager

  • Mar 2018 - Feb 2019

  Phusion Projects: Senior State Manager/Las Vegas, Reno, Nevada/New Mexico, Albuquerque SALES MANAGER OF THE YEAR.  Responsible for the Phusion portfolio: Four Loko, John Daly Hard Tea’s, Maskato Life, Not Your Father’s Bourbon, Mexican Hard Fresco’s  Manage all the wholesalers in Nevada and New Mexico on a day to day basis to provide direction and leadership on the Phusion portfolio.  Conduct regular market visits to communicate and help execute region and national priorities, identifying sales opportunities, develop pricing plans and selling strategies, motivate wholesaler teams to gain share of mind in the market  Conduct quarter business reviews with each wholesaler partner and plan effective programming to achieve agreed upon annual goals.  Mange inventories, shipments and P& L for my states.  Make key account calls on major and minor chains in each state. Show less



Pabst Brewing Company

• United States
• Food & Beverages
• 200 - 300 Employee

• State Manager

  • Sep 2011 - Jan 2018

   Responsible for the Pabst brands: Pabst, Small Town, Lone Star, Shclitz, Colt 45, Colt 45 Pile Driver, Vermont Hard Cider brands, New Holland Brewing Brands, Tsingtao, and Old Milwaukee  Mange the wholesalers on a day to day basis to draw focus to the Pabst portfolio  Manage the spending budget for sponsorships, out of home, radio, POS and incentives  Present marketing plans and ensure the execution of programs is filtered down from the national level to the wholesaler level  Manage shipments and inventory levels to prevent out of stocks and minimize shipping issues from Miller brewing company.  Increased volume for the 5th year in a row in 2016 from 2% to 9.8%  Manage a retail sales manager for the Las Vegas market, to run promotional activity and our focus accounts. Also coach them on how to write programs for casinos and for the general market on and off premise accounts Show less



Crown Imports, LLC

• Beverage Manufacturing
• 1 - 100 Employee

• On Premise State Manager

  • Aug 2010 - Sep 2011

   Responsible for the entire On Premise channel in Nevada including Las Vegas, Reno, and Tahoe Mange the wholesalers on a day to day basis to draw focus to the crown portfolio in the casinos and general market. This can be writing sponsorship proposals. To programming for specific time periods in the general market and independent chains Manage the spending budget for sponsorships with casinos, major partners, out of home, radio, marketing, and POS

• District Manager

  • Feb 2007 - Aug 2010

   Responsible for the modelo brands: Corona, Corona Light, Pacifico, Negra Modelo, Modelo Especial, Saint Pauli Girl, and Tsingtao Mange the wholesalers on a day to day basis to draw focus to the crown portfolio Manage the spending budget for sponsorships, out of home, radio, and point of sale Present marketing plans and ensure the execution of programs is filtered down from the national level to the wholesaler level



MillerCoors

• United States
• Food and Beverage Services
• 700 & Above Employee

• On Premise Manager

  • Dec 2004 - Jan 2007

   Promoted from New York to manage the on-premise business for the six distributors that make up the north half of Florida starting with Orlando  Analyze store level data to enhance Coors standing with the distributor  Develop programming for independent accounts and ensure that national programming is explained and executed on the local level through our distributors  Increased 2005 volume from -5% to +5% in Orlando alone and all together from -3% to 11.8% with a goal of +5%  Executed our National Distributor Conference, The Daytona 500, The Pepsi 400, Spring Breaks, Major League Baseball Spring Training, and Super Bowl XXIX in Jacksonville  Won The 2005 On-premise executive of the year for Coors Brewing Co. for the Gulf Coast Region Show less



MillerCoors

• United States
• Food and Beverage Services
• 700 & Above Employee

• Area Sales Manager

  • Oct 2002 - Oct 2004

   Assist Manhattan Beer in keeping their focus on selling the Coors portfolio  Institute the three-tier system; sell sheets, ad features, and promotions developed by corporate to aid in our goal of selling more beer and keeping us top of mind  Take corporate marketing and advertising and present it to the distributor. Also implement these marketing plans on the local level. Also Develop marketing ideas in accordance with corporate and made it specific for the different demographics of New York  Directly interfaced with distributor personnel on a daily basis. The objective is to work hand in hand with the distributor on growing the Coors business on and off premise  Conduct weekly meetings with the distributor sales managers to discuss what is working in the field and what is not for our portfolio and what they need to remedy it  Increased off-premise and on-premise account base. Off –premise volume has increased 22% vs. a year ago, and the on-premise account volume has increased 12.5% vs. a year ago. Overall there has been a 13.3% increase in 8 counties of responsibility Show less



RTA Ireland LTD

• Northern Ireland

• Operations Manager

  • Apr 2001 - Aug 2002

   Managed staff, the warehouse, and oversaw all operations  Attended all meetings with BE/IRELAND Aerospace management  Handled a variety of logistical problems  Managed two multi-million-dollar accounts, Bradfor Ltd. and BE/ENGLAND Aerospace  Forecasted supply of parts six months in advance to insure parts arrived in a just in time manner. This enabled us to keep production from being delayed and kept us from spending money that we did not need to spend Warehouse Manager  Ensured product was expedited on time, received in correctly, and all the product was accounted for production  Was responsible for hitting promise dates for production  Managed warehouse inventory Show less



NBC Today Show Australia Olympic Games

• Sydney, Australia

• Production Assistant

  • Jul 2000 - Oct 2000

   Assisted in setting up all camera and sound equipment, prepared talent, and made sure the crew arrived at the events on time  Tended to the needs of Katie Couric and Matt Lauer  Implemented ideas for script writing for segments during the show for the Olympic Games.  Assisted in setting up all camera and sound equipment, prepared talent, and made sure the crew arrived at the events on time  Tended to the needs of Katie Couric and Matt Lauer  Implemented ideas for script writing for segments during the show for the Olympic Games.