William Dobbs
Ad Ops Programmatic Specialist at AdTonos- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
French Elementary proficiency
-
Thai Elementary proficiency
Topline Score
Bio
Experience
-
AdTonos
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Ad Ops Programmatic Specialist
-
Mar 2022 - Present
-
-
-
Acast
-
Sweden
-
Online Audio and Video Media
-
200 - 300 Employee
-
Ad Ops Manager
-
Sep 2018 - Feb 2022
Acast is the world leading technology platform for on-demand audio and podcasting with over 100M monthly listens today and growing rapidly. We have won & secured the exclusive sales contracts for the most respected publishers – FT, Economist, Guardian, The Times, Vice & many more. - Providing Account Managers with forecasts for campaign proposals - Assist in analysis for inventory and yield management for region - Actualising campaign orders in our systems and troubleshooting any ad creative issues - Campaign optimisation, communicating relevant metrics, and evaluating campaign results - Producing scheduled and ad-hoc inventory and performance-based reporting - Assisting development of existing processes/structures and working alongside the wider global traffic team to realise operation strategies Show less
-
-
-
AudioPlus
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Campaign Operations Lead
-
Jan 2017 - Aug 2018
- Managing the Campaign Operations Team – overseeing the delivery and optimisation of advertising campaigns; hiring and training new team members- Account management of fitness platforms: Under Armour’s Connected Fitness (MapMyFitness, MyFitnessPal, Endomondo), Runtastic, and Runkeeper- Managing Under Armour’s Connected Fitness international Salesforce accounts and opportunities- Acted as main point of contact for Australian Sales Team, providing support that resulted in opening up this market for the fitness apps- Publisher training – ensuring the Sales Team are fully-versed in the fitness offering- Regular content creation, copy-editing & publication of articles on key industry subjects (for the company’s website and social media platforms)- Led publicity charge in the lead-up to DMEXCO (Digital Marketing Event), producing a series of articles and social media action regarding creativity in the advertising industry- Coordination of marketing strategy (including newsletters, social media presence, content distribution and keeping the company’s website up-to-date) Show less
-
-
Campaign Operations Executive
-
Oct 2015 - Jan 2017
Mapp Media specialises in cross-platform advertising with a firm focus on mobile, app and tablet. Their objective is simply to partner with leading innovative platforms and deliver the most effective and engaging advertising solutions in the market.- Liaising with the sales team and publishers to ensure that all campaigns sold are feasible from both a commercial and deliverable standpoint- Working with advertisers and agencies on providing the correct assets, setting up, managing, and optimising campaign delivery - End of campaign reporting and insights for agencies and publishers - Sales support duties included assisting the sales team with the creation of presentations and proposals (copy-writing and design), both in response to briefs and proactively- Content production of business articles, advertising case studies, and industry opinion pieces- Management of the website and social media platforms enabling the expansion of company’s online reach Show less
-
-
-
Polis LSE
-
London, United Kingdom
-
Social Media Intern
-
Oct 2014 - Apr 2015
Polis is the LSE's media think-tank, a part of the Department of Media and Communications aimed at working journalists, people in public life and students in the UK and around the world - A place where journalists and the wider world can examine and discuss the media and its impact on society. - Daily management of social media platforms. - Coordinated with Events and Marketing teams to boost publicity and increase followers. - Attended weekly speaker events and covered them via live tweeting. - Generated publicity surrounding the annual Polis Conference and live tweeting coverage – the Conference is one of the largest gatherings of media practitioners in the UK - #Polis2015 top 10 trending in the UK on the day. Show less
-
-
-
Peace One Day
-
United Kingdom
-
Non-profit Organizations
-
1 - 100 Employee
-
Digital Communications Intern
-
Jun 2014 - Sep 2014
Peace One Day is a non-profit organisation whose objective is to institutionalise Peace Day 21 September, making it a day that is self-sustaining, an annual day of global unity and intercultural cooperation. - Researched and produced content for social media platforms daily – Peace Day activities, mobilisation of civil society groups, current affairs. - Monitored and logged social media outreach via MS Excel (measuring the impact and awareness of Peace Day). - Contacted and provided support to individuals, organisations, schools, and businesses looking to participate in and/or organise events for Peace Day. - Provided social media support to the team in the Congo on Peace Day: live tweeting, responded to web technical issues on the ground and ensured that coverage of the event continued smoothly. Show less
-
-
-
Reaching Everywoman
-
Geneva, Switzerland
-
Website Developing and Maintenance Intern
-
Jun 2013 - Aug 2013
Reaching Everywoman is an NGO whose main objective is to help women living in remote communities to improve their quality of life via projects focused on health care, employment, and education. - Utilised Content Management Systems (CMS) to design and create the foundations for an NGO website. - Compiled CMS admin/user guide for NGO founders. Reaching Everywoman is an NGO whose main objective is to help women living in remote communities to improve their quality of life via projects focused on health care, employment, and education. - Utilised Content Management Systems (CMS) to design and create the foundations for an NGO website. - Compiled CMS admin/user guide for NGO founders.
-
-
Education
-
The London School of Economics and Political Science (LSE)
Master’s Degree, Media, Communication and Development -
Goldsmiths, University of London
Bachelor’s Degree, Anthropology -
International School of Geneva
International Baccalaureate, 34 IB points