William Caudill

Regional Sales Manager at Highlight Industries Inc.
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Location
Louisville, Kentucky, United States, US

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Robert Hahn

During my time at Lantech, my experience with William was fantastic. His knowledge of the products and technical understandings allowed us to successfully sell into large accounts in which Lantech previously was removed. His level of professionalism, grasp of technology and ability to communicate with customers made him a vital member of my selling team. His personal drive to provide the correct solutions to customers will make him successful in any endeavor he pursues. It was an honor to work with him.

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Experience

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Regional Sales Manager
      • Jun 2018 - Present

      Highlight is a leader in stretch packaging, film testing, and custom automation. Highlight is one of the oldest privately held stretch machinery manufacturers with continued growth in all sectors of the packaging landscape. As regional manager I work with distributor partners to provide the right solution to end users packaging needs no matter how complex. Highlight specializes in robust unique solutions to any packaging challenge at a fair price. During my time at Highlight I have shown substantial growth in orders and dollars even through the pandemic

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Project Manager
      • Sep 2015 - Apr 2018

      Project Manager for automated systems responsible for all automation projects throughout North America with a focus on, conveyance, automatic stretch packaging, and palletizing. Primary duties include system layout, system engineering, application analysis, specification review, innovation with R&D, marketing, and competitive analysis. 100% customer engagement through the entire process from initial quote to system start up. Problem solving and the ability to bridge the gap between customer desires and engineering reality required daily.

    • United States
    • Automation Machinery Manufacturing
    • 400 - 500 Employee
    • Project Manager
      • Feb 2014 - Sep 2015

      Work with the largest parcel handling companies in the world to design and install complete material handling and complex sortation systems from $1-$20 million in scope. Responsible for complete schedule coordination and on time delivery of building materials, system engineering, manufacturing, installation, and complete system check out over a 6-18 month time frame. Interface with multiple disciplines is required daily from skilled trades to professional engineers Requires a focus on communication and organization and the ability to translate between various disciplines.

    • New Zealand
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Project Manager
      • 2012 - 2013

      Worked with Fortune-50 and smaller companies to creatively develop packaging solutions utilizing existing technology and new innovations. Engaged in senior-level presentations and negotiations for all aspects of a project life-cycle. Demonstrated a complete technical understanding of each customer’s corporate specification, along with the ability to translate highly-technical specifications into broader sales discussions. Executed front-line testing of customer products to develop and confirm solutions. Traveled domestically and internationally to interface with customers.

    • R&D Marketing Manager
      • 2008 - 2012

      Worked within the Research and Development group to cultivate the next big innovation to address systemic problems facing customers. Created marketing plans, with cost analysis and profit targets, for prospective new products. Key stakeholder throughout Development, Manufacturing Launch, and Field Support processes. Required high levels of problem solving, diplomacy, and communication skills to be the single point of contact for all the invested parties in the new product.

    • Marketing Product Manager For Automatic Products
      • 2004 - 2008

      Responsible for all marketing aspects of the company’s automatic equipment line. Developed marketing and sales tools, developed and delivered sales training, coordinated photo and video shoots of existing products, implemented new products into the existing distributor channels, and lead the strategy for trade show exhibits of automatic equipment.

    • Conveyor Sales Engineer
      • 1999 - 2004

      Responsible for all conveyor system sales for the company. Developed the position with input from management to tap a highly profitable market that the company was not participating in. Increased conveyor system sales over 50% and created the role of the “Project Manager” within the company. Required; highly detailed project analysis, high level problem solving skills, ability to self manage and work without direct supervision, AutoCad skills, ability to work with secondary suppliers and negotiate pricing and designs, develop sales training content and deliver training to internal and external sales people

    • International Sales Specialist
      • 1997 - 1999

      Responsible for supporting company stated goal to become “Global Stretch Leader” by integrating company products into foreign markets with the support of international sales people and an existing international distributor channel. Required: extensive international travel, ability to recognize cultural requirements for the US designed equipment and have changes made to meet the various world markets, coordinated and managed project teams to implement CSA and CE Mark on existing equipment

    • Technical Sales Support
      • 1996 - 1997

      Required to be technical liaison between customers and the sales team with the ability to translate customer specifications into a sales quotation and further translate those requirements to the engineering group.

    • Engineering Configurator
      • 1995 - 1996

      Translated customer sales order requirements into modular options to facilitate engineering. Scheduled all work flow and engineering work hours for 10-12 application engineers. Required: project management skills and interpersonal skills along with overall engineering understanding

    • Master Scheduler and Planner
      • 1993 - 1995

      Responsible for production scheduling for the entire factory. Reviewed all sales orders and scheduled accordingly based on available resources and lead times and communicated all schedules to the sales group. Implemented and designed the switch from a batch production facility to a Just In Time and One Piece Flow production system which is still in use today. Required; extensive project management and problem solving skills along with ability to create tools for job that had never existed before. *See “Lean Thinking” by James Womack for detail of the transition.

    • Inventory Control Specialist
      • 1991 - 1993

      Managed production of equipment batches based on sales plans. Required inventory management and planning skills.

    • Painter & Shipping and Receiving Clerk
      • 1989 - 1991

Education

  • University of Kentucky
    Engineering
    1985 - 1987
  • University of Louisville
    Engineering
    1982 - 1985

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