Experience

Fischer Paper Products

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Director Of Business Development

  • Nov 2021 - Present

• Vice President of Marketing

  • Jan 2018 - Nov 2021

  Leads new product development, market research, lead generation, and advertising. Manages key accounts, including high-profile foodservice and key non-foodservice accounts. Established a new product development function with a cross-functional team consisting of Sales, Marketing, Service, and Manufacturing, yielding the company’s first line of sustainable packaging.  Achieved commercially compostable certification for select stock products, a requirement for key national accounts.  Built a sophisticated sales forecasting tool, incorporating market research and customer segmentation analysis, which serves as the foundation of the sales and marketing strategy and enables more efficient targeting of growth opportunities. Managed all customer COVID communications, instilling confidence by providing proactive information and reassurance as to safety practices, supply chain security, work-from-home and visitor policies, freight planning, and responsiveness to changing business conditions.

• Vice President of Marketing & Service

  • Jan 2014 - Dec 2017

  Managed the customer experience, including responsibility for quality and service issues. Led branding process, identifying Fischer’s core competencies and value proposition, and translating to KPIs around service strength and a clear focus for new business efforts. Oversaw development and launch of first website (2007) and subsequent revamping to capture brand positioning, enhance value and ease of use for b2b customers, and incorporate interactive features and an online catalog. Began a marketing internship program to attract young talent for development into marketing and sales associate positions.

• Vice President of Sales & Marketing

  • Jan 2007 - Dec 2013

  Led all facets of the customer-facing departments, including Sales, Marketing, and Customer Service. Responsible for all pricing and quotations. Managed development of a proprietary cost quotation tool, simplifying and accelerating the process and facilitating sharing of electronic records.  Completed first comprehensive customer survey, leading company to shift strategy to focus exclusively on packaging for foodservice.

• Sales Manager

  • Jan 2005 - Dec 2006

  Managed all sales representatives covering the U.S.  Rebuilt sales team, hiring high-performing direct sales reps and expanding geographic reach with new broker relationships, accelerating sales growth and beating plan.

• Sales Representative

  • Aug 2002 - Dec 2004

• Customer Service Manager

  • 1997 - Aug 2002

  Hired to revamp the Customer Service Department.  Rebuilt, expanded, and trained the department, instituting a consistent customer follow-up process and transforming service into a competitive advantage for Fischer Paper.  Worked cross-functionally to create a formal process to measure product, service, and operational issues that affected customer satisfaction.