Experience

Florida Housing Coalition

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Director of Communications

  • Apr 2023 - Present

  Providing communications and marketing strategy for a statewide non-profit, including public relations, corporate and organizational communication, marketing, and related support to ensure every Floridian has access to sustainable, affordable housing. Providing communications and marketing strategy for a statewide non-profit, including public relations, corporate and organizational communication, marketing, and related support to ensure every Floridian has access to sustainable, affordable housing.


Confidential
• IT Services and IT Consulting
• 1 - 100 Employee
• Director, Accounts and Strategy

  • May 2022 - Jun 2023

321 the Agency
• United States
• Advertising Services
• 1 - 100 Employee
• Client Strategist

  • May 2021 - May 2022
• Director of Communication

  • Sep 2020 - May 2021

  Responsible for the overall marketing and communication strategy of a seven-location medical practice and urgent care network, serving over 1,000,000 patients. Utilizing creative and insightful campaigns designed to directly increase revenue, patient volume, and generate new leads, managing all aspects of the marketing process from research planning to execution and analysis.  Increased brand awareness by 22% in my first six months by exploring non-traditional advertising avenues and managing advertising spend to maximize brand exposure.  Developed a targeted and coordinated marketing strategy designed to capitalize on physician expertise, scheduling regular interviews through traditional media outlets (radio and television) as well as non-traditional, web-based media (blogs, podcasts, speaking engagements, speaker showcases, TED-Talk Style Events, etc.).  Designed, developed, and created an informational library of content designed for quick deployment with social media influencers and other Subject Matter Expert (SME) networks, as well as through social and viral advertising, including video series.  Planned and executed strategic short-term (quarterly), mid-term (annual), and long-term (three-year) editorial calendars and strategic marketing initiatives designed to increase brand awareness and encourage repeat visits.  Regularly conducted analytical reviews of marketing efforts, ensuring appropriate Return on Investment for marketing initiatives.  Worked collaboratively between practice departments to ensure consistent brand messaging and inter-company communication. Show less



Self Employed

• Real Estate
• 1 - 100 Employee

• Marketing And Public Relations Consultant

  • Jan 2013 - Sep 2020

  Marketing and Communications professional, providing a wide variety of services to clients, enhancing overall marketing and/or communications efforts, delivering project-based consulting services. Project Manager/Director of Marketing  Managed and implemented annual “voice of the customer” survey, developing a comprehensive customer satisfaction survey, aggregating responses and developing a senior-level informative presentation of results.  Managed administrative functions of employees, subcontractors, vendors and volunteers, ensuring compliance with established policy and procedures in both in-person and remote environments.  Built and developed cross-functional teams, managing employee talents and developing performance improvement pathways to ensure maximum results in a data-driven environment. Copywriter/Content Development  Provided technical and general copywriting for products, programs and services reaching more than 15,000 client users.  Developed user guides, training materials, and other documentation in a fast-paced environment. Creative Director  Created and deployed new media marketing campaigns, with hands-on experience in all phases of development.  Developed marketing and communications collateral for client programs and services, including print, digital and multi-media presentations reaching more than 250,000 subscribers annually. Digital Marketing/Communications Manager  Managed email communications (internal and external) to communicate complex ideas, news, and system updates simply, using established branding guidelines to create a clear, concise communications.  Developed and implemented automated email marketing campaigns reaching 10,000 to 3,000,000 subscribers. Social Media Manager  Developed and implemented social campaigns utilizing major social media channels.  Served as a liaison with media agencies, supervising the media buying process and managing annual media budgets in excess of $1,000,000. Show less



Florida Realtors

• United States
• Real Estate
• 100 - 200 Employee

• Director of Education

  • Apr 2009 - Jan 2013

  Directs education product and program development, scheduling of convention speakers and Realtor Institute faculty, instructor training, and serves as the liaison to the Professional Development Committee and it's subcommittees. Prepares and submits courses to the Florida Real Estate Commission to obtain license renewal credit and coordinates education partnerships with affiliated organizations and industries. Directs education product and program development, scheduling of convention speakers and Realtor Institute faculty, instructor training, and serves as the liaison to the Professional Development Committee and it's subcommittees. Prepares and submits courses to the Florida Real Estate Commission to obtain license renewal credit and coordinates education partnerships with affiliated organizations and industries.



University of Central Florida

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Instructor

  • Jan 2008 - Dec 2009

  Adjunct faculty member within the College of Arts and Sciences and College of Education, teaching all levels of undergraduate courses for the English Department and Professional Development Department. Adjunct faculty member within the College of Arts and Sciences and College of Education, teaching all levels of undergraduate courses for the English Department and Professional Development Department.



Global-5 Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Information Officer

  • Aug 2008 - Apr 2009

  Responsible for the overall marketing and public outreach efforts for various Florida Department of Transportation projects, including managing Trans4Mation (the Interstate 4 Public Information Office), the Smarter Pace Campaign (variable speed limits) and Florida’s 511 Traffic Information System.  Developed video, print and audio campaigns designed to reach the public to inform and educate on changes to transportation systems throughout Central Florida.  Increased the adoption by consumers of the 511 traffic information system through marketing campaigns and public outreach developed through market analysis.  Partnered with local media outlets to disseminate information quickly during emergency situations.  Developed branding and targeted messaging for various campaigns.  Conducted ongoing market research and provided market analysis reports to senior management to gauge marketing effectiveness. Show less



Reading First Professional Development / FLaRE

• Associate Director

  • Aug 2004 - Apr 2008

  Directly responsible for the fiduciary and legal oversight of a multi-million dollar grant project designed to provide professional development to Florida’s public school teachers, handling marketing and communication efforts reaching over 100,000 education professionals state-wide.  Planned and maintained budgets in excess of 7.5 million dollars annually.  Supervised a team of 40 direct reports to achieve scheduled program dates, office objectives and conference execution.  Made and executed decisions based on operational needs, political influences and budgetary restraints that effected literacy education throughout the state.  Managed all ongoing and special marketing efforts, including multiple special projects partnering with the Governor’s office.  Developed conferences and academy related marketing collateral, reaching over 50,000 participants annually, utilizing supplemental budgets in excess of 5 million dollars.  Regularly analyzed the effectiveness of marketing programs and services offered by the project, utilizing both qualitative and quantitative research data, reporting to both the program’s Principal Investigator as well as the state and federal legislature. Show less