Senior Account Lead, Partner Solutions

• Apr 2023 - Present

Account Lead, Partner Solutions

• Mar 2021 - Apr 2023

[Centro rebranded to Basis Technologies in Oct 2021]

Publisher Solutions Specialist

• Oct 2018 - Mar 2021

-Create strategic digital media plans and budget recommendations that best fit client objectives and key performance indicators. -Responsible for campaign set up and execution of programmatic buying within Basis/Centro DSP for all client accounts. - Support Sales with publisher partner education and training regarding both new and current offerings. - Develop cross-device media plans that can run across display, tablet, mobile and video inventory. - Manage the relationship… Show more -Create strategic digital media plans and budget recommendations that best fit client objectives and key performance indicators. -Responsible for campaign set up and execution of programmatic buying within Basis/Centro DSP for all client accounts. - Support Sales with publisher partner education and training regarding both new and current offerings. - Develop cross-device media plans that can run across display, tablet, mobile and video inventory. - Manage the relationship between external vendors and publisher partners. - Help facilitate sales meetings, presentations and webinars for publisher partners.

Publisher Solutions Associate

• Aug 2016 - Oct 2018

-Responsible for monitoring the performance of digital advertising campaigns against delivery and revenue fulfillment using multiple systems -Facilitate order revisions and approvals of revised Insertion Orders from clients and with external publishers -Support Sales and Account Management in responding to client requests and special projects as necessary -Send both mid-month and end of month reporting to all clients as well as proactively provide optimization recommendations based on… Show more -Responsible for monitoring the performance of digital advertising campaigns against delivery and revenue fulfillment using multiple systems -Facilitate order revisions and approvals of revised Insertion Orders from clients and with external publishers -Support Sales and Account Management in responding to client requests and special projects as necessary -Send both mid-month and end of month reporting to all clients as well as proactively provide optimization recommendations based on campaign performance

Account Executive

• Aug 2015 - Aug 2016

-Managed pipeline of over 3,000 leads while utilizing online and offline sources to cultivate new leads -Dialed 60+ outbound sales calls daily to business owners making introductory calls, assessing business goals through detailed qualifying, and presenting Yelp’s platform and advertising packages -Researched prospects in order to maximize efforts and better understand potential customers’ needs -Established and maintained ongoing client relationships post-sale -Trained… Show more -Managed pipeline of over 3,000 leads while utilizing online and offline sources to cultivate new leads -Dialed 60+ outbound sales calls daily to business owners making introductory calls, assessing business goals through detailed qualifying, and presenting Yelp’s platform and advertising packages -Researched prospects in order to maximize efforts and better understand potential customers’ needs -Established and maintained ongoing client relationships post-sale -Trained extensively in utilization of top CRM program, Salesforce.com Show less -Managed pipeline of over 3,000 leads while utilizing online and offline sources to cultivate new leads -Dialed 60+ outbound sales calls daily to business owners making introductory calls, assessing business goals through detailed qualifying, and presenting Yelp’s platform and advertising packages -Researched prospects in order to maximize efforts and better understand potential customers’ needs -Established and maintained ongoing client relationships post-sale -Trained… Show more -Managed pipeline of over 3,000 leads while utilizing online and offline sources to cultivate new leads -Dialed 60+ outbound sales calls daily to business owners making introductory calls, assessing business goals through detailed qualifying, and presenting Yelp’s platform and advertising packages -Researched prospects in order to maximize efforts and better understand potential customers’ needs -Established and maintained ongoing client relationships post-sale -Trained extensively in utilization of top CRM program, Salesforce.com Show less

Marketing Internship

• May 2014 - Aug 2014

-Helped to write copy for upcoming GKB events around the city of Milwaukee, including the ESPN Milwaukee Fantasy Football Draft -Reviewed marketing campaigns to potential partners with total trade investments up to $1,500 a month. -Facilitated remote broadcasts, street teams, and other different events while interacting with fans and promoting the GKB/ESPN Milwaukee brand -Helped to write copy for upcoming GKB events around the city of Milwaukee, including the ESPN Milwaukee Fantasy Football Draft -Reviewed marketing campaigns to potential partners with total trade investments up to $1,500 a month. -Facilitated remote broadcasts, street teams, and other different events while interacting with fans and promoting the GKB/ESPN Milwaukee brand

Special Events Associate

• May 2013 - Aug 2013

- Promoted Beer Capitol brands throughout Milwaukee and surrounding counties at various festivals, special events, and venues to maximize customer exposure - Advised event organizers on consumer trends for sales strategies to maximize event ROI based off of experience from prior events supply and demand - Developed and maintained relationships with up to ten event organizers throughout the city of Milwaukee - Installed product and promotional displays at major Milwaukee festivals… Show more - Promoted Beer Capitol brands throughout Milwaukee and surrounding counties at various festivals, special events, and venues to maximize customer exposure - Advised event organizers on consumer trends for sales strategies to maximize event ROI based off of experience from prior events supply and demand - Developed and maintained relationships with up to ten event organizers throughout the city of Milwaukee - Installed product and promotional displays at major Milwaukee festivals such as Summerfest, Irish Fest, and the Wisconsin State Fair, increasing awareness for all Beer Capitol Brands - Worked alongside sales reps daily for career development and advancement - Further developed customer service and interpersonal skills Show less - Promoted Beer Capitol brands throughout Milwaukee and surrounding counties at various festivals, special events, and venues to maximize customer exposure - Advised event organizers on consumer trends for sales strategies to maximize event ROI based off of experience from prior events supply and demand - Developed and maintained relationships with up to ten event organizers throughout the city of Milwaukee - Installed product and promotional displays at major Milwaukee festivals… Show more - Promoted Beer Capitol brands throughout Milwaukee and surrounding counties at various festivals, special events, and venues to maximize customer exposure - Advised event organizers on consumer trends for sales strategies to maximize event ROI based off of experience from prior events supply and demand - Developed and maintained relationships with up to ten event organizers throughout the city of Milwaukee - Installed product and promotional displays at major Milwaukee festivals such as Summerfest, Irish Fest, and the Wisconsin State Fair, increasing awareness for all Beer Capitol Brands - Worked alongside sales reps daily for career development and advancement - Further developed customer service and interpersonal skills Show less

Merchandiser

• May 2012 - Aug 2012

- Served as a Merchandiser in grocery and specialty retail stores in Milwaukee and surrounding counties - Interacted regularly with store managers, customer service personnel and sales supervisors on both problems surfaced and potential opportunities regarding the consumer - Developed customer service and interpersonal skills - Monitored store displays and back-stock orders, including maintaining inventory throughout the summer at multiple stores throughout the city of Milwaukee -… Show more - Served as a Merchandiser in grocery and specialty retail stores in Milwaukee and surrounding counties - Interacted regularly with store managers, customer service personnel and sales supervisors on both problems surfaced and potential opportunities regarding the consumer - Developed customer service and interpersonal skills - Monitored store displays and back-stock orders, including maintaining inventory throughout the summer at multiple stores throughout the city of Milwaukee - Sought opportunities to secure additional promotional displays and shelving space, maximizing customer awareness Show less - Served as a Merchandiser in grocery and specialty retail stores in Milwaukee and surrounding counties - Interacted regularly with store managers, customer service personnel and sales supervisors on both problems surfaced and potential opportunities regarding the consumer - Developed customer service and interpersonal skills - Monitored store displays and back-stock orders, including maintaining inventory throughout the summer at multiple stores throughout the city of Milwaukee -… Show more - Served as a Merchandiser in grocery and specialty retail stores in Milwaukee and surrounding counties - Interacted regularly with store managers, customer service personnel and sales supervisors on both problems surfaced and potential opportunities regarding the consumer - Developed customer service and interpersonal skills - Monitored store displays and back-stock orders, including maintaining inventory throughout the summer at multiple stores throughout the city of Milwaukee - Sought opportunities to secure additional promotional displays and shelving space, maximizing customer awareness Show less

Production Employee

• May 2011 - Aug 2011

- Worked in production as a dry-friction parts specialist creating comprehensive friction materials for both dry and wet friction applications - Worked in production as a dry-friction parts specialist creating comprehensive friction materials for both dry and wet friction applications