William Baldie
Senior Social Media Manager at Digitas Liquorice- Claim this Profile
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English -
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Afrikaans -
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Bio
Credentials
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City and Guilds Advanced Diploma in Food Preparation and Culinary Arts
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Experience
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Digitas Liquorice
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South Africa
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Advertising Services
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1 - 100 Employee
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Senior Social Media Manager
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Mar 2020 - Present
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Senior Social Media Manager
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Dec 2014 - Present
Daily management of various brands' social platforms, including Facebook, Twitter, YouTube and Instagram.Monthly content creation for above-mentioned platforms.Live event coverage for brands.
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KRI8IT DIGITAL
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South Africa
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Technology, Information and Internet
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1 - 100 Employee
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Social Media Strategist
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Feb 2019 - Mar 2020
Social media and digital strategy.Copywriter. Social media and digital strategy.Copywriter.
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ninety9cents
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South Africa
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Advertising Services
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200 - 300 Employee
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Content Strategist
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Feb 2018 - Mar 2020
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Chef and Content Manager
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Jun 2013 - Nov 2014
Recipe developmentRecipe preparationFood styling, photography and editingContent contributor: recipes, articles, blog postsSocial media management: Twitter, Facebook, InstagramRestaurant reviewing and interviewingProduct and kitchen equipment reviewingCooking demonstrations and radio talksTrend research and evaluationArticle editing and publishing Recipe developmentRecipe preparationFood styling, photography and editingContent contributor: recipes, articles, blog postsSocial media management: Twitter, Facebook, InstagramRestaurant reviewing and interviewingProduct and kitchen equipment reviewingCooking demonstrations and radio talksTrend research and evaluationArticle editing and publishing
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Head chef, assistant manager and partner
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Oct 2008 - Dec 2012
Hiring, training, and supervision of staffPlan menus according to the popularity of various dishesScheduled the work of chefs, cooks, and other kitchen employeesMaintained the standards of the quality to ensure that cost of food remain economicalMaintaining stock levels and ordered appropriatelyEnsured that high standard of cleanliness was maintained throughout the kitchen and front of house areas at all timesEstablished controls to minimize food and supply waste and theftManaged and executed food preparation processesPreparation of all patisserie and appropriate garnishesCustomer consultation for wedding and celebration cakesPreparation of wedding and celebration cakesDelivery and set – up of wedding cakesLiaison with function venuesManaged all team tasksChecked garnishes and meal presentationCoordinated with front-of-house staffHot and cold beverage preparationTable serviceExecution of end of day proceduresSecuring premises before lock up
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Assistant pastry chef
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Sep 2006 - Oct 2008
Preparation and baking of all cakes, tarts, cupcakes and other pastry itemsPreparation of icings, fillings and garnishesBasic chocolate workMaintaining stock levels and ordering of stockStock receiving and storingDaily task planning and executionAssembling, decorating and finishing of celebration and wedding cakesDelivery and set-up of wedding cakesLiaison with function venuesCustomer service in the pastry shopWedding customer consultationsStudent training and supervisionCompiling and implementing checklistPlanning and compiling order menuExecution of end of day proceduresCompany : De Oude Welgemoed Restaurant and Function Venue Period of employment : January 2004 – September 2006 ( total of 9 months ) Position and duties : Commis chefPreparation and service of full a la carte menu, conference menu and off-premises catered eventsPortioning, preparation and cooking of meat and chicken, fish and seafood, starches and vegetablesPreparation of stocks, soups and saucesPreparation and plating of salads and other startersBasic snack catering preparation and presentationPreparation and plating of cakes, tarts and other desserts like panna cotta, ice creams and crème bruleePreparation of dessert sauces like fruit coulis, chocolate sauce and crème anglaisePreparation and portioning of catered desserts like malva pudding, chocolate brownies and large cakesBasic chocolate workHot and cold beverage preparation and service
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Commis chef
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Jan 2004 - Sep 2006
Execution of basic health and safety practices and standards of the hospitality industryCleaning of kitchen equipment, dishes and all food preparation areasBasic mise en place of all menu itemsPreparation and presentation of all menu itemsTraining and development of first year studentsMenu planningMaintaining stock levels and orderingAssisting with wedding and celebration cake preparation and decorationDaily kitchen operational planningStaff organization and duty allocationBasic kitchen management
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Commis chef
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Mar 2005 - Dec 2005
Preparation and service of full a la carte menu, conference menuPreparation and service of breakfast, lunch and dinnerBasic mise en place of full menu itemsPreparation and decoration of all “coffee shop” cakesPreparation and presentation of dessertsManaging dessert sectionManaging breakfast sectionBasic customer service Preparation and service of full a la carte menu, conference menuPreparation and service of breakfast, lunch and dinnerBasic mise en place of full menu itemsPreparation and decoration of all “coffee shop” cakesPreparation and presentation of dessertsManaging dessert sectionManaging breakfast sectionBasic customer service
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Education
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Northlink College
Diploma; Diploma, Food Preparation and Culinary Arts -
Hoërskool Outeniqua