Experience

Parkway Laboratories

• Singapore
• Hospitals and Health Care
• 100 - 200 Employee

• Manager, Business Development

  • Jun 2021 - Present

  Singapore



Ministry of Manpower

• Singapore
• Government Administration
• 700 & Above Employee

• Senior Manager

  • Aug 2020 - May 2021

  Singapore Develop and oversee swab operations related strategies and polices



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Apr 2019 - Apr 2020

  Responsible for the development of company market specific product(s) or product line(s). Leads and coordinates product planning, product launches, product management, market development and market research activities. • Contribute to Strategic plans, Market development plan, Business plan and AOP • Work closely with global team to implement strategy, product roadmaps and demand forecast • Identifies unmet customer requirements and new business opportunities and provides vision and… Show more Responsible for the development of company market specific product(s) or product line(s). Leads and coordinates product planning, product launches, product management, market development and market research activities. • Contribute to Strategic plans, Market development plan, Business plan and AOP • Work closely with global team to implement strategy, product roadmaps and demand forecast • Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.

• Principal Product Specialist

  • Jun 2017 - Apr 2019

  Singapore Responsible for developing and implement field marketing and sales support activities to growth peripheral and endovenous market and market share across Southeast Asia • Contribute to Strategic plans, Market development plan, Business plan and AOP • Lead new product launch for the regional • Proactive support ongoing sales activities within the region include regular customers engagement and product education and clinical knowledge for the sales team • Work closely with global… Show more Responsible for developing and implement field marketing and sales support activities to growth peripheral and endovenous market and market share across Southeast Asia • Contribute to Strategic plans, Market development plan, Business plan and AOP • Lead new product launch for the regional • Proactive support ongoing sales activities within the region include regular customers engagement and product education and clinical knowledge for the sales team • Work closely with global team to implement strategy, product roadmaps and demand forecast



Sirtex Medical Limited

• United States
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Market Development Manager, Asia

  • 2016 - May 2017

  Singapore Responsible for business strategies formulation focusing on achieving business objectives including market growth, market penetration and competitive analysis. • Led the SWOT analysis and mapping of the Embolisation market and documented business growth strategies got FY2016-2018 • Spoke at the 2nd Vietnam conference on Medical physics 21st Oct 2016 on “SIR-Spheres Y-90 Resin microspheres – A treatment for unresectable liver cancer.” • Organised a two-day SIRT workshop at Singapore… Show more Responsible for business strategies formulation focusing on achieving business objectives including market growth, market penetration and competitive analysis. • Led the SWOT analysis and mapping of the Embolisation market and documented business growth strategies got FY2016-2018 • Spoke at the 2nd Vietnam conference on Medical physics 21st Oct 2016 on “SIR-Spheres Y-90 Resin microspheres – A treatment for unresectable liver cancer.” • Organised a two-day SIRT workshop at Singapore General Hospital in Nov 2016 and Taipei Veterans General Hospital in Mar 2017 to enable new physicians/hospitals to learn from state-of-the-art centres.

• Business Development Manager, Southeast Asia & Hong Kong

  • 2013 - 2016

  Singapore Responsible for promoting relationships with doctors of major hospitals, providing a mix of technical and functional support. Regional adviser and consultant to new hospitals in setting up Y90 treatment. • Developed marketing materials and e-detail aids to enable the sales team and distributors to better engage with doctors during the selling process. • Assessed and successfully assisted with application set up at 10 new hospitals in South East Asia and Hong Kong, providing product… Show more Responsible for promoting relationships with doctors of major hospitals, providing a mix of technical and functional support. Regional adviser and consultant to new hospitals in setting up Y90 treatment. • Developed marketing materials and e-detail aids to enable the sales team and distributors to better engage with doctors during the selling process. • Assessed and successfully assisted with application set up at 10 new hospitals in South East Asia and Hong Kong, providing product technical support including dosimetry and application training to physicians. • Organised Sirtex-sponsored marketing events, most notably the bi-annual “Asia Pacific Symposium on Liver-Directed Y-90 Microspheres Therapy 2014” endorsed by the College of Radiologists Singapore and Academy Medicine of Singapore.



Sirtex Medical Limited

• United States
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Regional Account Manager, Singapore and Malaysia

  • 2010 - 2012

  Singapore Implemented sales strategies for Singapore and Malaysia market including product launch, product registration, and product presentations during hospital department meetings. • Achieved 20% increase of sales yearly • Engaged Key Opinion Leaders via workshops to influence and increase usage of the products.



Covidien (Medtronic Minimally Invasive Therapies Group)

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Assoicate Sales Manager, Southeast Asia

  • 2008 - 2010

  Set up and drove the distribution sales channels for Interventional Oncology business by identifying new market opportunities, maintaining current customer bases and driving profitable top line growth.



Transmedic Group

• Singapore
• Hospitals and Health Care
• 100 - 200 Employee

• Product Manager, Southeast Asia

  • 2002 - 2008

  Product Manager (2003 – 2008) Clinical Service Engineer (2002 – 2003) Drove medical device/equipment and surgical product sales in Interventional radiology, Gastroenterology/hepatology and Urology. Expanded customer base with steadily increased market share for Singapore. Also led product management initiatives including marketing strategy planning and execution and new product registration for Southeast Asia.