Willi Molina Wiget

Senior Performance Consultant at GANDT Ventures
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Contact Information
Location
Zurich, Zurich, Switzerland, CH
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • German Limited working proficiency
  • Catalan Native or bilingual proficiency
  • French Professional working proficiency

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Luis Carlos Garcia

Willi Molina se caracteriza por un alto nivel en el manejo de proyectos, distribución del tiempo, trabajo bajo presión y se acopla a las necesidades de los clientes.

Jaime Casco

I worked with Willi in a project in Guatemala as a senior Consultant. I am honored to say that he is a very detailed oriented individual and that he was a great asset for the team. Always opened and welcome to help. I am sure he will deliver more than expected in any future assignment.

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Credentials

  • Sprinklr Campaign Manager Pro
    Sprinklr
    Dec, 2021
    - Sep, 2024
  • Sprinklr Content Creator Pro
    Sprinklr
    Dec, 2021
    - Sep, 2024
  • Learning to Write Marketing Copy
    LinkedIn
    Sep, 2021
    - Sep, 2024
  • Marketing Communications
    LinkedIn
    Sep, 2021
    - Sep, 2024
  • B2B Foundations: Social Media Marketing
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Google Ads Essential Training
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Mailchimp Essential Training
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Social Media Marketing Certification Course
    HubSpot Academy
    Oct, 2021
    - Sep, 2024
  • Google Ads Search Certificate
    Google Ads
    Jan, 2022
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Dec, 2021
    - Sep, 2024
  • Advanced Google Analytics Certificate
    Google
    Apr, 2019
    - Sep, 2024

Experience

    • Switzerland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Performance Consultant
      • Aug 2023 - Oct 2023

      Currently working on a project for a leading Furniture Company, managing their Microsoft Ads account, creating their Meta Ads Strategy and supporting their Google Ads Account. My role is to drive business growth through data-driven strategies. I design and execute online advertising campaigns that maximize ROI, enhance brand visibility, and engage target audiences. My expertise includes optimizing pay-per-click (PPC) advertising, social media advertising, and search engine marketing (SEM) to… Show more Currently working on a project for a leading Furniture Company, managing their Microsoft Ads account, creating their Meta Ads Strategy and supporting their Google Ads Account. My role is to drive business growth through data-driven strategies. I design and execute online advertising campaigns that maximize ROI, enhance brand visibility, and engage target audiences. My expertise includes optimizing pay-per-click (PPC) advertising, social media advertising, and search engine marketing (SEM) to ensure clients' digital marketing efforts align with their goals. I stay updated on industry trends and continuously analyze campaign performance to fine-tune strategies for improved results. My aim is to deliver measurable and scalable success for my clients, all while adapting to the dynamic digital landscape. Show less Currently working on a project for a leading Furniture Company, managing their Microsoft Ads account, creating their Meta Ads Strategy and supporting their Google Ads Account. My role is to drive business growth through data-driven strategies. I design and execute online advertising campaigns that maximize ROI, enhance brand visibility, and engage target audiences. My expertise includes optimizing pay-per-click (PPC) advertising, social media advertising, and search engine marketing (SEM) to… Show more Currently working on a project for a leading Furniture Company, managing their Microsoft Ads account, creating their Meta Ads Strategy and supporting their Google Ads Account. My role is to drive business growth through data-driven strategies. I design and execute online advertising campaigns that maximize ROI, enhance brand visibility, and engage target audiences. My expertise includes optimizing pay-per-click (PPC) advertising, social media advertising, and search engine marketing (SEM) to ensure clients' digital marketing efforts align with their goals. I stay updated on industry trends and continuously analyze campaign performance to fine-tune strategies for improved results. My aim is to deliver measurable and scalable success for my clients, all while adapting to the dynamic digital landscape. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Key Account Manager Google Ads @ TP supporting Google
      • Jan 2023 - Aug 2023

      - Serve as a trusted GSC Google Ads consultant - Detect and understand the customer's needs and objectives. - Be responsible for increasing spend, upselling, and sustainability. - Identify and apply the appropriate advertising solutions through an active collaboration with Parnered Agencies and high spending end clients. - Implement creative ways to improve our Agency relationships, tailor and share performance-enhancing suggestions, and promote other Google products. - Provide… Show more - Serve as a trusted GSC Google Ads consultant - Detect and understand the customer's needs and objectives. - Be responsible for increasing spend, upselling, and sustainability. - Identify and apply the appropriate advertising solutions through an active collaboration with Parnered Agencies and high spending end clients. - Implement creative ways to improve our Agency relationships, tailor and share performance-enhancing suggestions, and promote other Google products. - Provide strategic advice and help Agencies get the best ROI on their clients’ advertising investment by working closely with them in a consultative role. - Consistently deliver against assigned quota, while prioritizing and delivering outstanding customer sales experience to Media Agencies.

    • Senior Digital Growth Specialist UKI | Google Ads
      • Jan 2022 - Jan 2023

      New Business Sales (NBS) targets the highest potential new Google customers. Is a global team of More than 300 people in 22 offices serving over 50 countries and generating over $1.3 billion in annualised revenue and growing over 80% annually. • Spotting and analyzing customers needs and trends and presenting a customized marketing solution (Search, Shopping, YouTube, Google's Display Network and App) • Managing a Salesforce Pipeline and developing strategies for long-term sustained… Show more New Business Sales (NBS) targets the highest potential new Google customers. Is a global team of More than 300 people in 22 offices serving over 50 countries and generating over $1.3 billion in annualised revenue and growing over 80% annually. • Spotting and analyzing customers needs and trends and presenting a customized marketing solution (Search, Shopping, YouTube, Google's Display Network and App) • Managing a Salesforce Pipeline and developing strategies for long-term sustained success • Presenting business plans broadly for every type of business (every type of industry and vertical) • Exploring and uncovering the business needs of Google's key clients and understanding how Google’s range of product offerings can grow their business • Evaluating the investment potential and financial capability of customers in sales conversations through effective questioning • Mediating between various stakeholders -Provide weekly reporting/analysis. *Achievements: Consistently Overachieving KPI Targets, Overachievement of first target in 150%

    • Spain
    • Food and Beverage Services
    • Social Media Marketing Manager
      • Jul 2020 - Oct 2021

      Management and monitoring of all Social Media platforms. Creation of brand content to increase awareness, analysis of the latest trends and market behavior, interaction with customers to improve engagement and increase followers. Achievements: During 2020 the number of followers on Instagram increased by 300% without increasing the social media budget. The engagement by post increased by 343.9% and the e-mail clicks by 241%.

    • Sales And Marketing Specialist
      • Oct 2019 - Jul 2020

      -Elaborate the Marketing plan (pricing, Omni Chanel strategy, identify potential markets and target markets, commercial plans). -Identify the marketing strategy and Positioning. -Manage the social media and create brand content and awareness. -Identify potential agreements with partners and built a long-lasting customer relationship with the existing ones by understanding their needs. -Present sales, revenue and expenses reports and realistic forecasts to the management team… Show more -Elaborate the Marketing plan (pricing, Omni Chanel strategy, identify potential markets and target markets, commercial plans). -Identify the marketing strategy and Positioning. -Manage the social media and create brand content and awareness. -Identify potential agreements with partners and built a long-lasting customer relationship with the existing ones by understanding their needs. -Present sales, revenue and expenses reports and realistic forecasts to the management team. -Monitoring KPI's. -Identify emerging markets and market shifts while being fully aware of new products and competition status. -Designing and implementing a strategic sales plan that expands company’s customer base and ensure it’s strong presence. -Update of the website with brand content

    • Hospitals and Health Care
    • 100 - 200 Employee
    • Marketing Strategist
      • Feb 2018 - Mar 2020

      Capabilities​: Organization of recruitment events, giving lectures at Universities about the company and the job offers. Provided event marketing strategies, collaborating with the HR team to develop a communication plan to reach out to potential professionals, creating advertising on Linkedin and professional sites, as well as designing brochures and roll-ups. Preserved brand integrity by monitoring the consistency and quality of marketing content. Accomplishment​: - Coordinated a Marketing… Show more Capabilities​: Organization of recruitment events, giving lectures at Universities about the company and the job offers. Provided event marketing strategies, collaborating with the HR team to develop a communication plan to reach out to potential professionals, creating advertising on Linkedin and professional sites, as well as designing brochures and roll-ups. Preserved brand integrity by monitoring the consistency and quality of marketing content. Accomplishment​: - Coordinated a Marketing Plan, including recruitment events and brand content, that led to successfully recruit 12 dentists for the clinics in France. Show less Capabilities​: Organization of recruitment events, giving lectures at Universities about the company and the job offers. Provided event marketing strategies, collaborating with the HR team to develop a communication plan to reach out to potential professionals, creating advertising on Linkedin and professional sites, as well as designing brochures and roll-ups. Preserved brand integrity by monitoring the consistency and quality of marketing content. Accomplishment​: - Coordinated a Marketing… Show more Capabilities​: Organization of recruitment events, giving lectures at Universities about the company and the job offers. Provided event marketing strategies, collaborating with the HR team to develop a communication plan to reach out to potential professionals, creating advertising on Linkedin and professional sites, as well as designing brochures and roll-ups. Preserved brand integrity by monitoring the consistency and quality of marketing content. Accomplishment​: - Coordinated a Marketing Plan, including recruitment events and brand content, that led to successfully recruit 12 dentists for the clinics in France. Show less

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • International Project Manager Assistant- L'Oréal Men Expert
      • Jul 2017 - Dec 2017

      Capabilities​: Market research and trend analysis to identify business opportunities. Understanding of consumer needs, measurement of brand performance, writing of product and service concepts. Benchmarking and trend forecasting, interpretation of sell-in and sell-out figures and macro-analysis. Preparation of product launches, analysis of product performance on social media and E-Commerce. Accomplishment​: - Created the idea for an international campaign, in collaboration with Lewis… Show more Capabilities​: Market research and trend analysis to identify business opportunities. Understanding of consumer needs, measurement of brand performance, writing of product and service concepts. Benchmarking and trend forecasting, interpretation of sell-in and sell-out figures and macro-analysis. Preparation of product launches, analysis of product performance on social media and E-Commerce. Accomplishment​: - Created the idea for an international campaign, in collaboration with Lewis Hamilton, that collected more than 350.000Eur for the Movember Foundation. Show less Capabilities​: Market research and trend analysis to identify business opportunities. Understanding of consumer needs, measurement of brand performance, writing of product and service concepts. Benchmarking and trend forecasting, interpretation of sell-in and sell-out figures and macro-analysis. Preparation of product launches, analysis of product performance on social media and E-Commerce. Accomplishment​: - Created the idea for an international campaign, in collaboration with Lewis… Show more Capabilities​: Market research and trend analysis to identify business opportunities. Understanding of consumer needs, measurement of brand performance, writing of product and service concepts. Benchmarking and trend forecasting, interpretation of sell-in and sell-out figures and macro-analysis. Preparation of product launches, analysis of product performance on social media and E-Commerce. Accomplishment​: - Created the idea for an international campaign, in collaboration with Lewis Hamilton, that collected more than 350.000Eur for the Movember Foundation. Show less

    • Entertainment Providers
    • 1 - 100 Employee
    • Risk Consultant
      • Aug 2014 - Jul 2016

      Capabilities: To manage stress, deadlines and personal information with confidentiality. Ensuring that internal controls are functional and adequate to Best Practice, corporate policies and governmental regulations, by understanding the organisation’s business objectives, clients and competitors. Accomplishment​: - Presentation of the key findings to top management, writing a report with internal analysis and a taylormade action plan, that avoided legal sanctions. Capabilities: To manage stress, deadlines and personal information with confidentiality. Ensuring that internal controls are functional and adequate to Best Practice, corporate policies and governmental regulations, by understanding the organisation’s business objectives, clients and competitors. Accomplishment​: - Presentation of the key findings to top management, writing a report with internal analysis and a taylormade action plan, that avoided legal sanctions.

    • United Kingdom
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Fitness Professional and Swimming Coach
      • Sep 2013 - Mar 2014

      - motivate clients by setting goals and providing feedback and accountability to clients - general health and nutrition guidelines - swimming classes - motivate clients by setting goals and providing feedback and accountability to clients - general health and nutrition guidelines - swimming classes

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Visual merchandising and image consulting
      • Mar 2013 - Jun 2013

      - Maintenance of the Brand Standarsds - Visual merchandising - Cash - Custumer Service - Fashion Advisor - Maintenance of the Brand Standarsds - Visual merchandising - Cash - Custumer Service - Fashion Advisor

Education

  • Institut Français de la Mode
    Master’s Degree, Luxury
    2016 - 2018
  • Universidad Nacional de Educación a Distancia - U.N.E.D.
    Social Media Ads
    2021 - 2022
  • Universidad Carlos III de Madrid
    Bachelor’s Degree, Business Administration and Management, General
    2008 - 2013
  • Implika
    Associate’s Degree, Sports Studies
    2013 - 2013

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