Experience

Sugar Creative Studio

• United Kingdom
• Advertising Services

• Director

  • Nov 2016 - Present

  Sugar Creative delivers wonder through innovation. Bringing imagination to life, with inspirational and incredible outcomes for everything from entertainment to marketing and science. As studio director I am responsible for all creative and innovation aspects as well as public facing rolls including industry panel appearances. Currently leading the delivery of projects for Dr Seuss and Kingspan as well as the UK Gov Audience of the future project: Wallace & Gromit: The Big Fix Up. Sugar Creative delivers wonder through innovation. Bringing imagination to life, with inspirational and incredible outcomes for everything from entertainment to marketing and science. As studio director I am responsible for all creative and innovation aspects as well as public facing rolls including industry panel appearances. Currently leading the delivery of projects for Dr Seuss and Kingspan as well as the UK Gov Audience of the future project: Wallace & Gromit: The Big Fix Up.



Fictioneers Limited

• United Kingdom
• Software Development
• 1 - 100 Employee

• Co-owner

  • Jan 2019 - Present

  Over the past two years, Fictioneers have been incubating a real-time storytelling platform - the MUST (Multi-User-StoryTelling) Platform. It allows creators to design, assemble, simulate and publish real-time immersive experiences. We have just launched our first immersive experience developed with the platform - Wallace & Gromit The Big Fix Up - in December 2020, in collaboration with Aardman Animations. It brings together a variety of different types of media -- game play, AR/XR, comics, animation, live action -- to reinvent storytelling for a world where the lines are blurring between types of entertainment. Show less



Casgliad Cymru / Collective Cymru

• Creative team and R&D team member

  • Oct 2020 - Present

  Leading Sugar Creatives role in both the R&D and Creative development of the Collective Cymru team as part of Festival*UK2022 - Mae Casgliad Cymru yn bartneriaeth o sefydliadau, artistiaid ac awduron o Gymru, dan arweiniad National Theatre Wales, sydd wedi dod ynghyd i gynhyrchu prosiect cwbl arloesol a fydd yn arddangos doniau creadigol, pobl a lleoedd eithriadol Cymru ar lwyfan y byd. Daw’r buddsoddiad yn y prosiect hwn gan Llywodraeth Cymru a bydd y prosiect yn rhan o FestivalUK* 2022. Arweinir ein Tîm Creadigol gan National Theatre Wales ac mae'n falch o gynnwys Disability Arts Cymru, Ffilm Cymru, Clwstwr, Canolfan Technoleg Amgen, Frân Wen, Rhwydwaith Celfyddydau Ieuenctid Cymru (YANC) a Sugar Creative, yn ogystal ag artistiaid ac awduron annibynnol o bob cwr o Gymru. Collective Cymru is a partnership of Welsh organisations, artists and writers, led by National Theatre Wales, who have come together to produce a landmark project that will showcase Wales’ exceptional creative talents, people and places on the world’s stage. Investment in this project comes from the Welsh Government and the project will form part of FestivaUK* 2022. Our Creative Team is led by National Theatre Wales and is proud to include Disability Arts Cymru, Ffilm Cymru, Clwstwr, Centre for Alternative Technology, Frân Wen, Youth Arts Network Cymru (YANC) and Sugar Creative, as well as independent artists and writers from across Wales. Show less