Founder + Principal

• Mar 2020 - Present

Pollen Media Lab is a digital and creative agency that provides multi-media solutions at the frontier of tech, public affairs, and economic development. We make sure the right people hear your message by executing precise, data-based campaigns that convert online and offline. www.pollenmedialab.com Pollen Media Lab is a digital and creative agency that provides multi-media solutions at the frontier of tech, public affairs, and economic development. We make sure the right people hear your message by executing precise, data-based campaigns that convert online and offline. www.pollenmedialab.com

Mentor, Judge, Speaker & Expert

• Nov 2021 - Present

Digital Marketing Instructor

• Jul 2020 - Present

Digital Marketing Teaching Assistant

• Feb 2020 - Present

In this role it is my job to facilitate an ideal learning experience for the students of UT's Digital Marketing Bootcamp at The McCombs School of Business. This bootcamp covers a variety of disciplines within digital marketing such as strategy, automation, audience manipulation, SEO, SEM, paid social, PPC / programmatic ads, managing CRMs, etc.

Digital Strategist & Ad Buyer

• Oct 2018 - Nov 2019

• Oversaw the AdWords, Facebook and Twitter campaigns for a range of corporate clients in the 86th Legislative Session. • Conceptualized the campaign and copy that successfully maneuvered past both Facebook and Google advertising policy guidelines to advocate on behalf of marijuana and CBD products within an expansion of the Compassionate Use Act. Following the success of this campaign, the expansion was later signed into law. • Oversaw the development of client websites and landing pages, facilitating optimized user experience and interface usability in accordance with campaign objectives. • Managed and collaborated with contract developers to develop and improve API tools for clients.

Lead Campaign Strategist

• Aug 2017 - May 2018

Team leader to the UNPO PAJAAF Foundation’s regional SEO and digital outreach campaign in Ghana. Under my leadership, we have recorded a substantial increase in user activity across all digital platforms including Twitter, the PAJAAF landing page, and email subscriptions. Currently overseeing reconstruction efforts on the front-end of the foundation's website in addition to mobile optimization. Assignment accepted under European Resident Coordinator. Team leader to the UNPO PAJAAF Foundation’s regional SEO and digital outreach campaign in Ghana. Under my leadership, we have recorded a substantial increase in user activity across all digital platforms including Twitter, the PAJAAF landing page, and email subscriptions. Currently overseeing reconstruction efforts on the front-end of the foundation's website in addition to mobile optimization. Assignment accepted under European Resident Coordinator.

Campaign Director

• Sep 2017 - Feb 2018

Primary responsibility consisted of increasing attendance at WG BPPS’ annual conference in Kirakira, via the public awareness campaign I conducted in the Makira-Ulawa Province of the Solomon Islands. Conclusively, following the installation of newsletters, surveys, Facebook ads, and the email blast, WG BPPS’ 2017 conference observed a record turn-out. Peripheral tasks included optimizing the nonprofit’s Wordpress domain towards being more mobile friendly so-as to accommodate their primary constituents. Other responsibilities included revising Dutch to English translations, data entry, and content creation.

Campaign Strategist

• 2017 - 2017

Introduced to the Dutch Startup industry via the Keplar Agency’s Service.Fit startup initiative. Brought on to contribute to the project’s overall digital development in The Netherlands and Germany. Responsibilities included assistance with SEO, social media, ad optimization, tracking potential clients, and developing a client outreach strategy. Skills developed consist of a familiarity with B2B marketing and fundamentals of UI/UX design. Introduced to the Dutch Startup industry via the Keplar Agency’s Service.Fit startup initiative. Brought on to contribute to the project’s overall digital development in The Netherlands and Germany. Responsibilities included assistance with SEO, social media, ad optimization, tracking potential clients, and developing a client outreach strategy. Skills developed consist of a familiarity with B2B marketing and fundamentals of UI/UX design.