Experience

Viessmann Nederland

• Netherlands
• Renewable Energy Equipment Manufacturing
• 1 - 100 Employee

• Senior Marketeer

  • Sep 2021 - Present



Solar Nederland

• Netherlands
• International Trade and Development
• 300 - 400 Employee

• Senior marketing lead: global projects

  • Apr 2020 - Aug 2021

  Responsible for translating global strategy into plans for short and long term marketing-projects across countries and for segmented target-groups. Daily business: Implementing, monitoring and evaluating all defined project-plans across countries. Working with an international team of experienced offline and online marketeers makes it possible to achieve our common global goals.

• Propositie & Portfolio Manager

  • Jul 2018 - Apr 2020

  My main task: implementing global concepts to the local dutch B2B and B2C market by using consumer insights to translate the concepts to the local needs. Creating the relevant message is essential to get in touch with our audience and to create Go-to-market-plans. Defining and executing the local marketingplans only works by building bridges between category management and sales.



Maxeda DIY Group

• Netherlands
• Retail
• 200 - 300 Employee

• Strategy Manager Services

  • Jan 2016 - Jun 2018

  Responsible for developing, communicating and guarding the strategy of services within all formats of Maxeda Benelux to make the difference within DIY. Together with the responsible operational service teams in Belgium and Netherlands, we improve current services and develop new concepts. All to improve the Maxeda services portfolio for all formats in the Benelux. Responsible for developing, communicating and guarding the strategy of services within all formats of Maxeda Benelux to make the difference within DIY. Together with the responsible operational service teams in Belgium and Netherlands, we improve current services and develop new concepts. All to improve the Maxeda services portfolio for all formats in the Benelux.



Praxis Doe-Het-Zelf Center B.V.

• Netherlands
• Retail
• 700 & Above Employee

• Trading Manager

  • Apr 2015 - Jan 2016



Ahold Delhaize

• Netherlands
• Retail
• 700 & Above Employee

• Product Marketing Manager

  • 2008 - Feb 2015

  Product Lifecycle Management: developing and maintaining private label ranges within set timeframes, budgets and quality requirements: market analyzes, category management, assortment reviews, etc.Key Result Areas: Product-Lifecycle managementKnowledge: Being a specialist in categoriesStakeholder ManagementLeadership: Guiding and coaching assistantsHelping to professionalize: Optimize processesStrategy definition

• Commercial Assistant Dry Groceries

  • 2007 - 2008

  Assisting of sourcing managers with analyzing market and suppliers, responsibility of finalizing contracts. Special assignment: - Initiating and developing a process to source and develop fragrances for PL detergents and beauty-products (2nd tier sourcing) for European markets- Responsible for sourcing category Paper managed by senior Sourcing Manager for Ahold Europe

• Buying Assistant Wine Buying Center

  • 2003 - 2007

  Assisting of sourcing managers with analyzing market and suppliers, responsibility of finalizing contracts, coordinating events like tastings. Special assignment: - Develop and coordinating design of Private Label wines, including coordinating logistics- Sourcing of in/out assortment

• Corporate Secretary

  • 2001 - 2003



Randstad

• Netherlands
• Human Resources Services
• 700 & Above Employee

• Corporate Secretary a.i.

  • 2000 - 2001



Dakota Business Travel

• Alkmaar Area, Netherlands

• Office Manager Business Travel Agency

  • 1998 - 2000



NBBS Reizen

• Leiden, the Netherlands

• Buyer city trips and event manager

  • 1997 - 1998