Experience

PT. Garda Distribusi Teknologi

• Manufacturing
• 1 - 100 Employee

• Area Sales Manager

  • Sep 2022 - Present

  1. Plan, Direct, Monitoring all Sales process and distribution to achieve Target 2. Adding , Design, Maintaining trade programs, harmonizing relation with Pareto Outlets 3. Directing, authorizing, and developing forecasting processes and logistics performance 4. Make a plan strategy, especially for NPL and pipelining for distribution and promotion activities 1. Plan, Direct, Monitoring all Sales process and distribution to achieve Target 2. Adding , Design, Maintaining trade programs, harmonizing relation with Pareto Outlets 3. Directing, authorizing, and developing forecasting processes and logistics performance 4. Make a plan strategy, especially for NPL and pipelining for distribution and promotion activities



PT Hardcorindo Semesta Jaya (Friendship Coffe Vodka, Cloud Seven)

• Sulawesi Utara, Maluku Utara, Gorontalo

• Business Development Manager

  • Jul 2021 - Sep 2022

  1. Direct, monitor, execute, and report on customer relations and customer visits. 2. Directing, authorizing, and developing the sales process and distribution in the Distributor area. 3. Monitoring, directing, and developing Distributor's financial performance and product marketing/promotion activities. 4. Adding, maintaining trade programs, harmonizing relations with Distributors. 5. Directing, authorizing, and developing forecasting processes and logistics performance to Distributors Show less



Multi Bintang Indonesia

• Indonesia
• Consumer Goods
• 400 - 500 Employee

• • Jan 2021 - Jun 2021

  1. Deliver & manage company sales objective in specific Sub-Area2. Identify sales growth & opportunity in specific Sub-Area3. Plan, direct, coordinate, execute & control all sales and promotion activities.4. Provide effective leadership to sales team (distributors, promotions girls, event organizer as well as outlet)5. To come up with innovation to win the targeted market share.6. Conduct accurate marketing & competitor intelligence to support sales program & strategy.7. Ensure the correct implementation of advertising and promotion activities in his area in line with the guidelines and directives of marketing. Show less

• • Jul 2019 - Dec 2020

  1. Ensure all distribution target achieve (Numeric Distribution, Active Outlet, Focus Channel, Service Level, Market Share) in order to achieve volume target2. Responsible for Design, Propose, and roll out of Route to Market strategy / Field Distribution Models for each area / region and Collaborate with area sales team and distributors in implementing RTM strategy.3. Differentiate Route To Market strategy for Alcohol Product (Beer) and Non Alcohol Beverages (NAB)4. Annually plans and reviews coverage strategy using the Economic Market Coverage (EMC) standardized process which includes the outlet universe from updated trade census, coverage objectives and cost to serve for different channel segments across geographies.5. Assesses end to end value chain following the product flow to market to identify trading margins at various points within the value chain. Reviews margin percentage given to distributors considering their business financials and costs (warehouse, inventory, trucks, bank collaterals, staff overheads).6. Monitors and reviews distributor performance monthly against contractual obligations and addresses breaches immediately.7. Evaluates distributors annually, based on achievement of business plan objectives, contractual performance and a detailed benchmarking assessment against mid to long-term route-to-market strategy requirements. Show less

• • Jun 2018 - Jun 2019

  1. Develop business and create demand through the outlet activations2. Consistently provide the best service, understand the customer needs, as well as engage and influence them through regular outlet visit.3. Implement standard activities in the outlets in accordance with the provisions of the company.4. Ensure the correct implementation of advertising and promotion activities in line with the company strategy and standards.5. Liaise with Distributor’s team to achieve sales targets within assigned territory and regularly monitor the performance and follow up with corrective actions. Show less



PT. SURYA MADISTRINDO

• Indonesia
• Tobacco Manufacturing
• 700 & Above Employee

• • Mar 2016 - Aug 2017

  1.Responsible for achieving sales targets.2.Make a sales plan daily, weekly, monthly, quarterly and yearly3.Periodic meetings and briefings with the sales team so they can meet their targets and how they can be achieved.4.Have a relationship with SA outlets to make it easier to increase volume5.Controlling the execution of marketing programs carried out by the sales team

• • Feb 2015 - Feb 2016

  -Responsible for supporting all channels (Retail, Marketing, Sub-agents) through promotion programs, either Trade or consumer. with the aim that in order for demand to occur and end consumers to be closer, there will be a faster presence of our products.-Analyzing SIS and RIS data to be accurate in making a program and program can be useful in developing a productTrade Promotion:1. Creating a development product distribution scheme program in order to increase the brand distribution.2. Make a program to increase stock levels, outlet competition or incentive outlets.3. Make the Keep my customer program and relationship program.Consumer Promotion:1. Making a display program, whether indoor or outdoor, aims to increase consumer awareness.2. Create a trial program, create a mobile SPG plan or direct selling and monitor the achievement of targets from each spg.3. Create events according to the needs of either small or medium Show less

• • Nov 2014 - Jan 2015

  As HEAD of POS I have the responsibility to run the company's operations in the channel sub-agent and retail. Control the use of operational funds so that all goes well, according to standard procedures and is responsible for warehouses estimating the ideal stock based on average sales and future development potential.Channel Sub-Agent:1. Responsible for ensuring the achievement of sales targets2 .Analyze SIS (Sub-Agent) data to see opportunities and potential increase in volume of each SA outlet3. Make a sales plan on a weekly, monthly and quarterly basis4. Briefing the sales team about the target and how to achieve the target.5. Monitor sales on a daily basis and make action plans to achieve sales targets.6. Random visit and Join visit with the sales team to control the market, outlet and performance of the sales team.Channel Retail:1.Analyze ris data (retail information system)2.Plan for product development based on ris data3.Create management, border, mapping, competitor data4.Make a list of daily outlet visits to the sales team based on the development of the territory5.Prioritize which products will be developed6.Make a POSM installation plan at the outlet7.Control the marketing execution that is being carried out by the sales team to be right on target as planned8.Randon visit, done for the sales team who already understand enough basic salesmanship so that we only test whether the field is in accordance with what is determined (Do not commit fraud)9.Join Visit, done for new sales teams or still weak in understanding basic salesmanship, so special attention is needed Show less

• • Aug 2014 - Oct 2014

  1. Create a Supervision plan (Join Visit and Random Visit), administration plan, meeting plan with sub-ordinate, and know territory management.2. Create border teritory each sub ordinate3. Analyzing RIS(Retail Information System), Nielsen data, create a plan based on analysis of growing brand data and stagnant brand.4. Make KPIs based on data so as to enable subordinates to achieve5. Know the personal lives of subordinates.6. Always provide information about the achievement of target Effective Call, Brand Distribution, Volume of each subordinate.7. Coaching, providing motivation, providing subordinate solutions in order to maximize salesmanship activities Show less

• • Feb 2013 - Jul 2014

  - Finished Retail Distribution Channel: Ensure that always our products always exist in the outlet, on display at the outlet, the product is always in a fresh state.- Finished Merchandiser / Marketing Channel: Trade Promotion activities and Consumer Promotion activities- Finished Sub Agent Channel: Execute the Target given to reach the target