Experience

Alliance A.R.E.N.A.

• International Trade and Development
• 1 - 100 Employee

• Head of International Alliance for Maxeda DIY Group

  • Feb 2020 - Present

  Since February 2020 Maxeda joined the international A.R.E.N.A. Alliance being the 6th largest DIY buying organization in the world ( 7 Bio€ spend ) were i have been asked to take the lead for Maxeda in all synergy projects with the Arena Vendor management team with all other allies in multiple European countries. Current members are : Bricomarché, Bricorama and Bricocash in France, Hagebau in Germany, Jumbo in Switzerland, Bicofer in Italy, Dedeman in Romania, Pevex in Croatia ,Brico, Brico-Planit and Praxis in the Benelux (Maxeda DIY Group). Show less



Maxeda DIY Group

• Netherlands
• Retail
• 200 - 300 Employee

• Director Maxeda DIY Vendor Management

  • Apr 2018 - Present

  Reporting to our ELT (executive leadership team ) and supervisory board ( our investors ).Taking full leadership control of a vendor base of 700+ vendors with an annual spend of >1Bio€.Contract renewal via tenders and or benchmarks with if needed full category management projects with all Maxeda Pm-ers and Category Directors involved. Responsible with clear KPI’s for all cost price negotiations and condition alterations driving working capital, cash savings, stock and margin improvement for our 345 stores across the Benelux. Show less

• Head of Maxeda DIY Vendor Management

  • Jun 2011 - Mar 2018

  Member of the Maxeda DIY MT reporting directly to the ELT (executive leadership team ) Responsible for setting up a new Vendor Management Department for Maxeda DIY across the Benelux by concentrating the spend and vendor base setting up new 3 year contracts stretching working capital and driving margin and cash savings, leading a team of 6 people.

• Category Director

  • Jun 2008 - May 2011

  Full responsibility for assortment, sales, promotion and market share development within the Benelux of technical, electrical, hardware and power-and hand tool assortment.

• Head of International Sourcing Garden and Seasonal

  • Oct 2006 - Jun 2008

  Responsible for all world wide sourcing of Maxeda's own brand Central Park on Garden and Seasonal. Main assortment groups Garden furniture, X-mass, BBQ's, Garden hard and softwood, Air coolers and heating.



Dutch Bicycle Group B.V.

• Netherlands
• Manufacturing

• General Manager

  • Oct 2000 - Sep 2006

  Under the flag of Dutch Bicycle group ( 50Mio€ sales ) leading a team of 7 people we set up built up and managed a daughter company DSP ( Direct Supply Products ) with Asia imports of bike related articles in order to support the mother company. During 5 years the company grew from scratch to 10 Mio€ sales selling all our Asia imports and own Asia production to mainly Benelux retailers such as Gamma, Praxis, Blokker, Marskramer, Action, Colruyt, Dirk, Kwantum and Marskramer. Under the flag of Dutch Bicycle group ( 50Mio€ sales ) leading a team of 7 people we set up built up and managed a daughter company DSP ( Direct Supply Products ) with Asia imports of bike related articles in order to support the mother company. During 5 years the company grew from scratch to 10 Mio€ sales selling all our Asia imports and own Asia production to mainly Benelux retailers such as Gamma, Praxis, Blokker, Marskramer, Action, Colruyt, Dirk, Kwantum and Marskramer.



Dirk van den Broek

• Netherlands
• Retail
• 700 & Above Employee

• Head Of Buying

  • Apr 1995 - Apr 2000

  Total responsibility for all Non Food assortment and Non Food in out promotions within all supermarkets of the Dirk van den Broek company. Also Leading the integration off the buying team and conditions of the Dirx Drugstores into the supermarket buying team and conditions leading a team of 7 people.

• Senior Buyer

  • May 1991 - Mar 1995

  Responsible for the total Non Food and in out Non Food promotions within all supermarkets of Dirk van den Broek company leading a team of 4 people.

• Junior Buyer

  • Jun 1989 - Apr 1991

  Responsible for all cosmetics, detergents and cleaning fluids within the supermarkets of Dirk van den Broek company