Experience

Electronic Silk Road Corp.

• Design Manager (Packaging & Creative Unboxing Experience)

  • Sep 2021 - Present

  Scope of Responsibilities:· Plan and implement the post-sales consumer experience process for ESR product line.· Build and optimize the user conversion funnel on the official website.· Track packaging data and integrate online and offline packaging requirements.· Collaborate with product, website operations, customer service, and IT teams to redesign the unboxing experience.· Connect the entire process, and organize and complete the customer registration landing process for the private domain on the official website.Packaging Design:· Responsible for the structural and artistic design output of the final finished packaging.· Optimize the packaging structure and creativity to deliver a superior unboxing experience.· Balance cost relationships by optimizing materials, labor, and logistics.· Assess and analyze consumer needs to provide creative and effective packaging solutions.· Continuously improve scan rate data for in-package traffic guidance.Personal Competencies:· Strong project management skills to effectively plan and execute projects.· Excellent communication skills to collaborate effectively with cross-functional teams.· Successful track record of delivering results on time and on budget in a collaborative team environment.

• Product Manager

  • Mar 2020 - Sep 2021

  Product Planning:· Conducted market trend analysis and product planning for ESR protection products, including forecasting and analyzing the host market and technical trends within the industry.· Worked closely with the category operation department to develop products with eCommerce data and output overall product line planning and product definition.· Clarified product development direction for the R&D team by defining target consumers and product functional details.· Communicated with designers on design style and discussed with engineers and quality department on feasibility of mass production and set quality standards.· Balanced project cost and quality relationship under the premise of ensuring consumer satisfaction.Project Experience:· iPhone 12 full series product planning, product definition· iPad / iPad Air 4 full series product planning, product definition· iPhone 13 full series product planning, product definition· Samsung Partner Program, participate in Samsung official accessories cooperation, develop protection products for Samsung new models.· In line with HaloLock brand strategy, propose HaloLock corresponding protection products planning and product definition.



Cyanfish Intelligence

• Founder & Owner

  • May 2016 - Jul 2019

  独立创业 项目经历 ideaJET APP创业 - 负责产品功能需求的梳理和定义。进行APP原型设计，与海外第三方开发人员对接和沟通。 - 负责APP风格的所有设计细节和交互。 - 负责APP端需求和使用流程梳理，分发设计任务。 成果 - APP上线2周登上Mac App Store 香港和新加坡图形设计类TOP 10 失败反思 没有成熟的开发团队，软件功能和bug大量发现并积压，超出开发资源和能力范围，无法维持。 ----- 3C数码产品 - 发掘市场方向和趋势，制定产品概念方向。 - 负责产品ID和CMF设计，与结构工程师讨论模型修改方向，以保证成品最大化接近概念原型。 - 负责官网功能需求的梳理和定义。进行官网原型的设计，与海外技术外包团队的沟通。负责官网页面风格的确定和设计细节。 - 为产品的宣传物料进行创意和设计。 成果 - 2018年营业额230w（只有一个SKU） 失败反思 在单一SKU获得初步成功的情况下，对未来过于乐观，大量铺开自研产品，导致新品各方面资源不足，陷入恶性循环。

• Creative Director

  • Jan 2013 - Jun 2016

  产品定位 整合产品设计与视觉设计，带领设计师探寻产品核心主题，根据市场部门收集到的竞品信息与消费者反馈，定义产品核心概念，围绕核心概念开展产品设计与视觉设计，为消费者提供完整的购物体验。 产品设计相关经验 领导工业设计小组开发不同定位的产品。 与工程师保持沟通，根据实际情况对产品设计进行调整，努力达成设计与生产的平衡。 带领不同产品线的设计师完成从收集需求、使用场景分析，到完成产品设计、量产评估的全过程。 审阅不同产品的提案、CMF制定，确保产品量产品质。 对量产中发生的相关问题提供设计支持。 视觉设计相关经验 与视觉设计小组一同挖掘产品卖点，提供创意思路。 负责审核、评估创意概念与视觉风格。 为文案设定行文风格与沟通口吻。 提出有建设性的方向和观点，帮助推进事情。 保持与CG、Photography、Retouching等设计支持部门的沟通，确保完成品质。 人才管理 构建并保持创作部的活力和气氛，让每个成员都有好心情投入工作。 为成员提供职业上的建议，帮助成员看到未来的方向。


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