Will Swatton
Email Marketing Strategist at Enchant Agency- Claim this Profile
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Bio
Experience
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Enchant Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Email Marketing Strategist
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Dec 2022 - Present
My role at Enchant has included: - Leading on testing plans and strategy for our clients to optimise their campaigns - Crafting email strategies for our clients that will achieve success! - Building campaigns and automated email flows using ESPs such as Klaviyo, Mailchimp, Dotdigital and more - Monthly analysis and reporting for clients, using custom dashboards to offer insights and suggestions to maximise performance My role at Enchant has included: - Leading on testing plans and strategy for our clients to optimise their campaigns - Crafting email strategies for our clients that will achieve success! - Building campaigns and automated email flows using ESPs such as Klaviyo, Mailchimp, Dotdigital and more - Monthly analysis and reporting for clients, using custom dashboards to offer insights and suggestions to maximise performance
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P&O Cruises
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United Kingdom
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Travel Arrangements
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700 & Above Employee
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Digital Content Executive
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Oct 2021 - Dec 2022
My role at P&O Cruises has included: - Managing and delivering new content across our pre-cruise customer journey - Working with development to deliver content needed to support new website features - Collaborating with our CRM team to build personalised landing pages that support communications - Compiling data to optimise and measure performance of new pages (Adobe Analytics) - Strong knowledge of Adobe Experience Manager - Working with various booking and payment systems such as xDine and Hybris to promote new dining venues and events to our guests
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Leadstream
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United Kingdom
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Financial Services
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1 - 100 Employee
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Email Marketing Executive
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Sep 2019 - Oct 2021
My responsibilities at Leadstream include: Creating and optimising profitable email campaigns for different financial propositions including: Life Insurance, Funeral Plans, Pensions and more Managing a 1,000,000+ contact list. I worked with large volumes of data, designing personalised campaigns and content to convert different segments within our customer base Implementing high-detail analysis to measure and optimise the performance of individual content and campaigns Regular A/B testing to improve CRO, click rates, open rates and more metrics
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Sainsbury's
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United Kingdom
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Retail
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700 & Above Employee
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Customer Service Assistant
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Sep 2017 - Sep 2019
Working at Sainsbury's has enabled me to develop my customer service and multitasking skills. Being in the petrol department means I have a new diverse range of skills including; - Positive customer service - Operating tills and handling cash - Dealing with deliveries and stock - Maintenance of fuel equipment - Handling paperwork - Merchandising - Multitasking + organisation - Ensuring cleanliness of station + forecourt Working at Sainsbury's has enabled me to develop my customer service and multitasking skills. Being in the petrol department means I have a new diverse range of skills including; - Positive customer service - Operating tills and handling cash - Dealing with deliveries and stock - Maintenance of fuel equipment - Handling paperwork - Merchandising - Multitasking + organisation - Ensuring cleanliness of station + forecourt
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LYSSES LIMITED
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United Kingdom
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1 - 100 Employee
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Kitchen Porter
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Jun 2015 - Sep 2017
As a kitchen porter I worked in a fast paced environment dealing with dirty equipment/dishes for large scale events. I also assisted the chef's when we were busy and organised the kitchen. In my time I developed some valuable skills; - Time management - Teamwork - Strong work ethic - Organisation - Health/Safety As a kitchen porter I worked in a fast paced environment dealing with dirty equipment/dishes for large scale events. I also assisted the chef's when we were busy and organised the kitchen. In my time I developed some valuable skills; - Time management - Teamwork - Strong work ethic - Organisation - Health/Safety
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BECG
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Summer Intern
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Aug 2017 - Aug 2017
My tasks at Remarkable included ; - Collating and setting out of data to be used for PR management - Creating CSR Audits in order to improve clients' PR - Creating a social media planner as well as new posts to ensure regular updates on Remarkable's social media channels - Producing a creative brief to guide and ensure the work done by Remarkable will suit the clients' needs and wants My tasks at Remarkable included ; - Collating and setting out of data to be used for PR management - Creating CSR Audits in order to improve clients' PR - Creating a social media planner as well as new posts to ensure regular updates on Remarkable's social media channels - Producing a creative brief to guide and ensure the work done by Remarkable will suit the clients' needs and wants
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Education
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University of Winchester
Bachelor's degree, Marketing -
Barton Peveril College
A Levels, English Language and Literature, Media Studies, History