Will Swatton

Email Marketing Strategist at Enchant Agency
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Email Marketing Strategist
      • Dec 2022 - Present

      My role at Enchant has included: - Leading on testing plans and strategy for our clients to optimise their campaigns - Crafting email strategies for our clients that will achieve success! - Building campaigns and automated email flows using ESPs such as Klaviyo, Mailchimp, Dotdigital and more - Monthly analysis and reporting for clients, using custom dashboards to offer insights and suggestions to maximise performance My role at Enchant has included: - Leading on testing plans and strategy for our clients to optimise their campaigns - Crafting email strategies for our clients that will achieve success! - Building campaigns and automated email flows using ESPs such as Klaviyo, Mailchimp, Dotdigital and more - Monthly analysis and reporting for clients, using custom dashboards to offer insights and suggestions to maximise performance

    • United Kingdom
    • Travel Arrangements
    • 700 & Above Employee
    • Digital Content Executive
      • Oct 2021 - Dec 2022

      My role at P&O Cruises has included: - Managing and delivering new content across our pre-cruise customer journey - Working with development to deliver content needed to support new website features - Collaborating with our CRM team to build personalised landing pages that support communications - Compiling data to optimise and measure performance of new pages (Adobe Analytics) - Strong knowledge of Adobe Experience Manager - Working with various booking and payment systems such as xDine and Hybris to promote new dining venues and events to our guests

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Email Marketing Executive
      • Sep 2019 - Oct 2021

      My responsibilities at Leadstream include: Creating and optimising profitable email campaigns for different financial propositions including: Life Insurance, Funeral Plans, Pensions and more Managing a 1,000,000+ contact list. I worked with large volumes of data, designing personalised campaigns and content to convert different segments within our customer base Implementing high-detail analysis to measure and optimise the performance of individual content and campaigns Regular A/B testing to improve CRO, click rates, open rates and more metrics

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Customer Service Assistant
      • Sep 2017 - Sep 2019

      Working at Sainsbury's has enabled me to develop my customer service and multitasking skills. Being in the petrol department means I have a new diverse range of skills including; - Positive customer service - Operating tills and handling cash - Dealing with deliveries and stock - Maintenance of fuel equipment - Handling paperwork - Merchandising - Multitasking + organisation - Ensuring cleanliness of station + forecourt Working at Sainsbury's has enabled me to develop my customer service and multitasking skills. Being in the petrol department means I have a new diverse range of skills including; - Positive customer service - Operating tills and handling cash - Dealing with deliveries and stock - Maintenance of fuel equipment - Handling paperwork - Merchandising - Multitasking + organisation - Ensuring cleanliness of station + forecourt

    • United Kingdom
    • 1 - 100 Employee
    • Kitchen Porter
      • Jun 2015 - Sep 2017

      As a kitchen porter I worked in a fast paced environment dealing with dirty equipment/dishes for large scale events. I also assisted the chef's when we were busy and organised the kitchen. In my time I developed some valuable skills; - Time management - Teamwork - Strong work ethic - Organisation - Health/Safety As a kitchen porter I worked in a fast paced environment dealing with dirty equipment/dishes for large scale events. I also assisted the chef's when we were busy and organised the kitchen. In my time I developed some valuable skills; - Time management - Teamwork - Strong work ethic - Organisation - Health/Safety

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Summer Intern
      • Aug 2017 - Aug 2017

      My tasks at Remarkable included ; - Collating and setting out of data to be used for PR management - Creating CSR Audits in order to improve clients' PR - Creating a social media planner as well as new posts to ensure regular updates on Remarkable's social media channels - Producing a creative brief to guide and ensure the work done by Remarkable will suit the clients' needs and wants My tasks at Remarkable included ; - Collating and setting out of data to be used for PR management - Creating CSR Audits in order to improve clients' PR - Creating a social media planner as well as new posts to ensure regular updates on Remarkable's social media channels - Producing a creative brief to guide and ensure the work done by Remarkable will suit the clients' needs and wants

Education

  • University of Winchester
    Bachelor's degree, Marketing
    2016 - 2019
  • Barton Peveril College
    A Levels, English Language and Literature, Media Studies, History
    2014 - 2016

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