Will Parseghian
E-commerce Director and Wholesale Specialist at XÍRENA- Claim this Profile
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French Native or bilingual proficiency
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Bio
Experience
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XÍRENA
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United States
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Apparel & Fashion
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1 - 100 Employee
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E-commerce Director and Wholesale Specialist
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Dec 2017 - Present
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Robin's Jean
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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VP Marketing and E-Commerce
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Mar 2013 - Sep 2017
Drove brand strategy and revenue growth across online, wholesale and retail channels. Successfully grew year-over year e-commerce sales 4 years in a row with direct attribution to marketing programs and initiatives.
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Marketing and Ecommerce DIrector
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Apr 2011 - Feb 2013
Drove all traffic and conversion optimization efforts for Robin’s Jean, as well as, overall brand development and management. Doubled revenue year-over-year as a result of successful acquisition efforts, full website redesign, and major PR placements & endorsements.
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Ecommerce Manager
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Oct 2007 - Mar 2011
Spearheaded and led the launch of the brand’s first end-to-end Ecommerce platform. Oversaw all aspects of the website (backend, frontend, design, marketing, photography) and successfully turned robinsjean.com into an important revenue driving channel within its first year.
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Education
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2005 - 2007
Pepperdine University, The George L. Graziadio School of Business and Management
MBA, Marketing, Entrepreneurship -
2002 - 2003
Pace University - Lubin School of Business
BBA, Manageurial Marketing -
1999 - 2002
CEFAM
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