Experience

LM Restaurants

• United States
• Restaurants
• 1 - 100 Employee

• Sr. Marketing Manager

  • Sep 2022 - Present

  Raleigh, North Carolina, United States



Creative Allies

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2021 - Sep 2022

  Raleigh, North Carolina, United States Creative Allies is a content marketing firm based in Raleigh, NC. Our global cohort of 100K + artists have executed more than 1,000 marketing campaigns and generated 150,000+ pieces of original content. We can create original content for any business need. Our business runs with a small, lean staff that provides project oversight and execution and creates teams by strategically using freelancers for specific needs. - Account management and marketing strategy for executive, small… Show more Creative Allies is a content marketing firm based in Raleigh, NC. Our global cohort of 100K + artists have executed more than 1,000 marketing campaigns and generated 150,000+ pieces of original content. We can create original content for any business need. Our business runs with a small, lean staff that provides project oversight and execution and creates teams by strategically using freelancers for specific needs. - Account management and marketing strategy for executive, small business, and non-profit clients - Content creation and coywriting for social media, blogs, websites, podcasts, and newsletters - Website building through Wix, WordPress, and Squarespace - Business development for new client opportunities Show less



District Doughnut - Happiness Found - DC’s Best Loved Doughnuts

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director Of Sales & Marketing

  • May 2017 - Jan 2021

  - Founding employee and part-owner of District Doughnut, an award-winning artisanal doughnut brand with 5 locations and 50+ employees in Washington, DC area - Create marketing campaigns at brand and store level to generate sales and brand awareness, with regular feedback from customer base to drive decision making - Manage social media accounts (via Sprout Social), marketing events, and brand building opportunities for combined 41,000 followers - Generate internal and external sales… Show more - Founding employee and part-owner of District Doughnut, an award-winning artisanal doughnut brand with 5 locations and 50+ employees in Washington, DC area - Create marketing campaigns at brand and store level to generate sales and brand awareness, with regular feedback from customer base to drive decision making - Manage social media accounts (via Sprout Social), marketing events, and brand building opportunities for combined 41,000 followers - Generate internal and external sales opportunities, including DRI for over $1.2 million in external sales - Establish and maintain company partnerships with corporate, charity, and community partners, including retail and wholesale accounts to generate external sales - Secure and media-train all radio, television, and print media opportunities for brand and CEO - Provide operational oversight for five brick and mortar locations

• Director Of Business Development

  • Oct 2013 - May 2017

  Washington D.C. Metro Area - Identified, implemented, and ran company software, including social media profiles, website, scheduling software, point of sale system, payroll platform - Curated media list and set up soft + grand opening events - Hired, onboarded, and trained store staff - Managed brick and mortar operations in HR, training, and scheduling - Oversaw all internal and external sales systems



919 Marketing

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Aug 2012 - Aug 2013

  Holly Springs, NC - Managed franchise accounts including i9 Sports, Papa Murphy’s Pizza, Visiting Angels, Doctors Express, Rick Bisio, and Blimpie - Composed and distributed press releases for new location openings, brand overhauls, new product rollouts - Planned grand opening events for new franchise locations, working with local media - Created content for clients on Facebook, Twitter, Instagram, and blog posts



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Brand Ambassador - Coffee-mate

  • Feb 2011 - Feb 2012

  - Served as a student ambassador marketing part-time for Coffee-mate to students and teachers around the UNC-Chapel Hill Campus as part of a 12 week program to extend Coffee-mate’s appeal to the younger generation - Obtained great event and experiential marketing through social media networking, advertising, personal interaction, and audio and visual feedback - Reported product and service feedback of consumers, contacted influential organizations on campus (radio, newspaper, Greek Life)… Show more - Served as a student ambassador marketing part-time for Coffee-mate to students and teachers around the UNC-Chapel Hill Campus as part of a 12 week program to extend Coffee-mate’s appeal to the younger generation - Obtained great event and experiential marketing through social media networking, advertising, personal interaction, and audio and visual feedback - Reported product and service feedback of consumers, contacted influential organizations on campus (radio, newspaper, Greek Life) and students to help promote products and events Show less



The Martin Agency

• United States
• Advertising Services
• 400 - 500 Employee

• Advertising Student Workshop Winner

  • Jan 2012 - Jan 2012

  Richmond, VA - Accepted in the 2012 workshop at The Martin Agency, a first class ad agency that handles several global clients - Created comprehensive advertising strategy for mock client, including work on target audience, consumer values, customer journey, and digital, TV, and print executions - Member of the winning group for best campaign