Will Grounds
UX Director at dotcentric- Claim this Profile
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Bio
John Rieger
Will has led on a range of user research and user testing projects for our business over the past five years, personally interviewing many scores of users over that period. Here are some reasons we choose to work with Will again and again. He carefully listens to and really responds to the brief. He delivers high-quality work (research planning, delivery and reports) on deadline and to budget. His findings invariably include actionable insight and options – tailored to known capabilities and framed within expressed constraints. All of this enables us to make rapid, informed decisions – about project scope, for example. When dealing with users, Will represents our brand well and upholds our values. With us, he’s honest and clear – never patronising. And he’s flexible and reliable. On the other hand, Will rarely wears a suit and tie, so you may need to look elsewhere if that’s what matters to you.
Justin Webb
Will is a brilliant and gifted UX professional who really understands how to use research, data, and experimentation to create great digital experiences. Will and I worked together during my time at The Wine Society developing and launching a new award-winning ecommerce website. He helped us to understand the value of usability testing when it came to prioritising our backlog, developing the product roadmap, and validating decisions. He interviewed members and prospective customers to uncover their needs, and provided recommendations that were measured, specific, and actionable, ensuring that we continued to build features that added value. Over the years working together, unbeknownst to him, Will became something of a mentor – he was always my first phone call when I needed support and was welcoming, honest, and passionate about our organisation’s success. I highly recommend working with Will for any experience design or research needs you have.
Shilpi Dahele
It has been great supporting Will and his team on ad-hoc research projects over the years. He is knowledgeable and very giving of his time and leadership. Projects have always ran smoothly with Will's involvement. I always find researchers can deliver their best when the team trusts you as the expert to get the job done and take on board your suggestions, and this is why I thoroughly look forward to working with Will whenever the opportunity arises.
John Rieger
Will has led on a range of user research and user testing projects for our business over the past five years, personally interviewing many scores of users over that period. Here are some reasons we choose to work with Will again and again. He carefully listens to and really responds to the brief. He delivers high-quality work (research planning, delivery and reports) on deadline and to budget. His findings invariably include actionable insight and options – tailored to known capabilities and framed within expressed constraints. All of this enables us to make rapid, informed decisions – about project scope, for example. When dealing with users, Will represents our brand well and upholds our values. With us, he’s honest and clear – never patronising. And he’s flexible and reliable. On the other hand, Will rarely wears a suit and tie, so you may need to look elsewhere if that’s what matters to you.
Justin Webb
Will is a brilliant and gifted UX professional who really understands how to use research, data, and experimentation to create great digital experiences. Will and I worked together during my time at The Wine Society developing and launching a new award-winning ecommerce website. He helped us to understand the value of usability testing when it came to prioritising our backlog, developing the product roadmap, and validating decisions. He interviewed members and prospective customers to uncover their needs, and provided recommendations that were measured, specific, and actionable, ensuring that we continued to build features that added value. Over the years working together, unbeknownst to him, Will became something of a mentor – he was always my first phone call when I needed support and was welcoming, honest, and passionate about our organisation’s success. I highly recommend working with Will for any experience design or research needs you have.
Shilpi Dahele
It has been great supporting Will and his team on ad-hoc research projects over the years. He is knowledgeable and very giving of his time and leadership. Projects have always ran smoothly with Will's involvement. I always find researchers can deliver their best when the team trusts you as the expert to get the job done and take on board your suggestions, and this is why I thoroughly look forward to working with Will whenever the opportunity arises.
John Rieger
Will has led on a range of user research and user testing projects for our business over the past five years, personally interviewing many scores of users over that period. Here are some reasons we choose to work with Will again and again. He carefully listens to and really responds to the brief. He delivers high-quality work (research planning, delivery and reports) on deadline and to budget. His findings invariably include actionable insight and options – tailored to known capabilities and framed within expressed constraints. All of this enables us to make rapid, informed decisions – about project scope, for example. When dealing with users, Will represents our brand well and upholds our values. With us, he’s honest and clear – never patronising. And he’s flexible and reliable. On the other hand, Will rarely wears a suit and tie, so you may need to look elsewhere if that’s what matters to you.
Justin Webb
Will is a brilliant and gifted UX professional who really understands how to use research, data, and experimentation to create great digital experiences. Will and I worked together during my time at The Wine Society developing and launching a new award-winning ecommerce website. He helped us to understand the value of usability testing when it came to prioritising our backlog, developing the product roadmap, and validating decisions. He interviewed members and prospective customers to uncover their needs, and provided recommendations that were measured, specific, and actionable, ensuring that we continued to build features that added value. Over the years working together, unbeknownst to him, Will became something of a mentor – he was always my first phone call when I needed support and was welcoming, honest, and passionate about our organisation’s success. I highly recommend working with Will for any experience design or research needs you have.
Shilpi Dahele
It has been great supporting Will and his team on ad-hoc research projects over the years. He is knowledgeable and very giving of his time and leadership. Projects have always ran smoothly with Will's involvement. I always find researchers can deliver their best when the team trusts you as the expert to get the job done and take on board your suggestions, and this is why I thoroughly look forward to working with Will whenever the opportunity arises.
John Rieger
Will has led on a range of user research and user testing projects for our business over the past five years, personally interviewing many scores of users over that period. Here are some reasons we choose to work with Will again and again. He carefully listens to and really responds to the brief. He delivers high-quality work (research planning, delivery and reports) on deadline and to budget. His findings invariably include actionable insight and options – tailored to known capabilities and framed within expressed constraints. All of this enables us to make rapid, informed decisions – about project scope, for example. When dealing with users, Will represents our brand well and upholds our values. With us, he’s honest and clear – never patronising. And he’s flexible and reliable. On the other hand, Will rarely wears a suit and tie, so you may need to look elsewhere if that’s what matters to you.
Justin Webb
Will is a brilliant and gifted UX professional who really understands how to use research, data, and experimentation to create great digital experiences. Will and I worked together during my time at The Wine Society developing and launching a new award-winning ecommerce website. He helped us to understand the value of usability testing when it came to prioritising our backlog, developing the product roadmap, and validating decisions. He interviewed members and prospective customers to uncover their needs, and provided recommendations that were measured, specific, and actionable, ensuring that we continued to build features that added value. Over the years working together, unbeknownst to him, Will became something of a mentor – he was always my first phone call when I needed support and was welcoming, honest, and passionate about our organisation’s success. I highly recommend working with Will for any experience design or research needs you have.
Shilpi Dahele
It has been great supporting Will and his team on ad-hoc research projects over the years. He is knowledgeable and very giving of his time and leadership. Projects have always ran smoothly with Will's involvement. I always find researchers can deliver their best when the team trusts you as the expert to get the job done and take on board your suggestions, and this is why I thoroughly look forward to working with Will whenever the opportunity arises.
Experience
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dotcentric
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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UX Director
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Oct 2016 - Present
Leading user research and experience design projects and programmes with public and private sector organisations that deliver customer and employee experiences that exceed expectations and deliver business value. Leading user research and experience design projects and programmes with public and private sector organisations that deliver customer and employee experiences that exceed expectations and deliver business value.
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Education
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Loughborough University
Bachelor's Degree, Graphic Communication