Will Farrelly
D-Ford - Design Research Lead at D-Ford Palo Alto- Claim this Profile
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Bio
Credentials
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Designing Strategy
IDEO UDec, 2022- Oct, 2024 -
Leading Innovation
Stanford Center for Professional DevelopmentOct, 2022- Oct, 2024 -
Foundations for Digital Transformation
Stanford Center for Professional DevelopmentNov, 2020- Oct, 2024 -
From Ideas to Action
IDEO UDec, 2017- Oct, 2024 -
Insights for Innovation
IDEO UJul, 2017- Oct, 2024 -
Leading for Creativity
IDEO UMar, 2017- Oct, 2024
Experience
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D-Ford Palo Alto
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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D-Ford - Design Research Lead
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Jul 2018 - Present
Leading and guiding project teams through human-centred research to uncover insights that contribute to all phases of design. Championing the voice of the customer and leveraging design inspiration to discover hidden user experience and business opportunities. Leading and guiding project teams through human-centred research to uncover insights that contribute to all phases of design. Championing the voice of the customer and leveraging design inspiration to discover hidden user experience and business opportunities.
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Greenfield Labs, Ford Smart Mobility
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Greenfield Labs - User Experience Innovation // Human Centred Design
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Jul 2016 - Jun 2018
A founding member of Greenfield Labs - Ford Motor Company's nascent Human Centred Design start-up in partnership with IDEO. A mission-driven, curious, creative and resilient team co-located in the heart of Palo Alto - discovering, developing and delivering new value propositions, user experiences and business models for Ford Smart Mobility. A founding member of Greenfield Labs - Ford Motor Company's nascent Human Centred Design start-up in partnership with IDEO. A mission-driven, curious, creative and resilient team co-located in the heart of Palo Alto - discovering, developing and delivering new value propositions, user experiences and business models for Ford Smart Mobility.
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Ford Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Ford Smart Mobility - Manager User Experience Innovation
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Apr 2014 - Dec 2016
Led Development of new digital User Experience (UX) services to deliver Ford Smart Mobility experiments, including (1) GoDrive car sharing, (2) GoPark parking, (3) GoRide Dynamic Shuttle, (4) Data Insurance and (5) Multi Modal Journey Planning. Additional responsibilities included development of all-new "Go" brand and social media strategy, media communications, global creative agency and partner engagement and relationship management.
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Mobility Strategy
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May 2013 - Mar 2014
"Blueprint for Mobility" business strategy development - new disruptive mobility business models and service concepts. Played a key role as part of a multi-discipline team delivering (1) market research and mobility demand analysis, (2) mobility sector and business model assessments, (3) development of multiple digital mobility concepts, (4) senior executive communications.
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Total Vehicle Concept Innovation (TVCI)
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Mar 2009 - Apr 2013
Advanced Innovation Planner within new "Total Vehicle Concept Innovation" global team - to create and develop all-new "whitespace" vehicle concepts. Responsibilities included: (1) Market Research and Trends analysis, (2) Concept Brief Development, (3) Project and process management, (4) Stakeholder and Senior executive communications, (5) Business Case and Technical Feasibility studies.
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Vehicle Product Innovation
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Jun 2003 - Mar 2009
Development and implementation of Ford of Europe's vehicle innovation process -- consumer research, concept creation, concept testing, business case and technical feasibility. Continuous delivery of successful new vehicle features and technologies to vehicle program stakeholders and customers (new concepts a including body closures, glazing, seating, HMI, electrical, lighting, storage and convenience features).
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Education
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1999 - 2001
Loughborough University
Master of Engineering (M.Eng.), Automotive Systems -
1991 - 1995
Brunel University London
Bachelor of Engineering (B.Eng.), Automotive Engineering Technology/Technician -
1991 - 1995
Brunel University London
B.Eng, Mechanical Engineering
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