Will Doenlen

Founder at Persona
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Founder
      • Mar 2021 - Jun 2023

      New York, United States I cofounded Persona, a group chat app like Slack or Discord that has communal banking as a first-class feature. Our goal was to make it dramatically easier for small groups and communities to work together by making an all-in-one platform where users could chat and transparently pool and spend money towards common goals. We raised a seed round and scaled the team from 2 to 10. As a technical cofounder my role was broad and touched every aspect of the business including coding the… Show more I cofounded Persona, a group chat app like Slack or Discord that has communal banking as a first-class feature. Our goal was to make it dramatically easier for small groups and communities to work together by making an all-in-one platform where users could chat and transparently pool and spend money towards common goals. We raised a seed round and scaled the team from 2 to 10. As a technical cofounder my role was broad and touched every aspect of the business including coding the original app in (React Native mobile and React web apps), making key architectural and technology decisions, product management, designing user-facing feature as well as operations and fundraising. We additionally launched a community space in Brooklyn as part of our go-to-market strategy that I ran. Show less

    • United States
    • Fine Art
    • 200 - 300 Employee
    • Senior Software Engineer
      • Jun 2020 - Feb 2021

    • Product Manager
      • Jan 2019 - Jun 2020

      Greater New York City Area I was the product manager for Auctions, where I worked on our consumer and partner-facing products that allowed collectors to buy artworks at auction from auction houses and institutions around the world.

    • Software Engineer
      • Apr 2018 - Jan 2019

      Greater New York City Area Full-stack software engineer focusing on building open source technologies for the arts industry, including auctions and e-commerce. I was a core contributor to Exchange, Artsy's open source e-commerce backend.

    • Founder
      • Feb 2017 - Mar 2018

      Greater New York City Area Launched TetzelCoin (tetzelcoin.com), an Ethereum-based app with charity-focused token sale that received press in Bloomberg (http://bloomberg.com/view/articles/2017-10-17/what-is-an-ico-anyway-a-few-theories). Launched OffBot, a mobile app that generates surprising and divergent location-aware activity suggestions.

    • United States
    • Software Development
    • 700 & Above Employee
    • Business Operations and Technology Engineer
      • Sep 2015 - Feb 2017

      This team was responsible for building automation and reporting solutions to support business needs. A hybrid product manager / engineering role, I worked with internal business teams to define and prioritize needs, design solutions and then ultimately build the solutions. I increased the volume of data we could handle by 15x by redesigning our core automation and reporting tooling stack and enabled us to save millions of dollars on ad spend by building new data pipelines and infrastructure for… Show more This team was responsible for building automation and reporting solutions to support business needs. A hybrid product manager / engineering role, I worked with internal business teams to define and prioritize needs, design solutions and then ultimately build the solutions. I increased the volume of data we could handle by 15x by redesigning our core automation and reporting tooling stack and enabled us to save millions of dollars on ad spend by building new data pipelines and infrastructure for marketing. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Front-End Developer
      • Sep 2013 - Jan 2015

      San Francisco Bay Area In this role I worked for Instructables (instructables.com), a maker-focused DIY project sharing platform that was acquired by Autodesk. I built out a mobile web platform that served 50% of our monthly traffic, developed a data analytics platform to measure user growth and engagement, and created and configured our new staging system.

    • Manufacturing
    • 1 - 100 Employee
    • Research and Development Intern
      • Nov 2012 - Mar 2013

      Hong Kong

    • China
    • Higher Education
    • 700 & Above Employee
    • Visiting Scholar
      • 2012 - 2012

      Beijing City, China

Education

  • Massachusetts Institute of Technology
    Bachelor of Science (BS), Chemistry

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