Community Manager

• May 2023 - Present

Community and Events Marketing Manager

• Jan 2023 - May 2023

- Oversight of the day-to-day marketing execution & email campaigns of iGlobal Forum - Overall responsibility for the strategy and implementation of marketing, communications, data and analysis across iGlobal Live & ISCP Club brands - Formulate targeted marketing strategies based on detailed event analysis - Build and execute subscription marketing campaigns - Social media execution & strategy formulation - Oversight of the day-to-day marketing execution & email campaigns of iGlobal Forum - Overall responsibility for the strategy and implementation of marketing, communications, data and analysis across iGlobal Live & ISCP Club brands - Formulate targeted marketing strategies based on detailed event analysis - Build and execute subscription marketing campaigns - Social media execution & strategy formulation

Associate Content Marketing Manager (Community Manager)

• Feb 2022 - Nov 2022

(Still same job and role as before and still at Mind the Product!) Achievements: ● I organised and ran 2 global social events called World Product Day, which had product people from all over the world engage with Mind the Product, ProductTank, and each other on all social channels. With over 1000 uses of the hashtag on Twitter on the day, we were trending in the product world. ● With a simple 1 day Twitter campaign, I hit over 75K impressions with over direct 900 engagements on a successful campaign with the aim of spreading positivity throughout the product community. ● In a separate video campaign, over 5 days I generated 136,702 impressions, 1522 reactions, and 935 UPV to our paid webpages through testing different formats and social channels ● I set up and maintain a healthy support network for our 5 Regional Co-ordinators and over almost 1000 ProductTank Organisers ● Set Objective Key Results (OKRs) for the Mind the Product Community team to keep our goals aligned and on track ● Planned and researched initiatives to help organisers create high quality in-person and digital meetups ● I regularly kept the Pendo and Mind the Product marketing team updated on relevant social media changes through regular Slack blasts and a living document ● I worked around the pandemic to find the best way to pivot and organise successful digital/hybrid meetups for the ProductTank community ● I ran and moderated the Mind the Product social media channels (LinkedIn, Instagram, Twitter, Facebook, Reddit, Slack, Circle, YouTube, and Vimeo) ● I created and maintained a monthly organiser update newsletter via Mailchimp ● I’ve edited videos of ProductTank content for our editorial team to use in our blog ● Re-purposed Mind the Product’s old video content into smaller, captioned clips for social media and marketing Show less

Community Manager

• Aug 2020 - Nov 2022

Responsible for bringing the worldwide ProductTank community together and to keep theconversations flowing within the Mind the Product community. I also led the planning,fleshing out, and execution of Mind the Product’s social campaigns. I ensure that eachProductTank organiser is driven to arrange free meetups to help product managers cometogether to connect, learn from each other, and hear insights from world-renowned andlocal product speakers. I also ran social media campaigns across multiple socialchannels. Show less

Marketing Executive

• Jul 2018 - Aug 2020

Working with a team of incredible product managers, I am responsible for customer-facing event promotion including conferences in London, San Francisco, Singapore, Manchester, and Hamburg. I also push paid and free events to product people of all levels, including exclusive events to product leaders (CPOs, Directors, COOs, and higher). The team use product management practices to maintain releasing top-quality events for product people worldwide and I have adopted these practices into my day-to-day work. Show less

Marketing and Projects Executive

• Sep 2017 - Jul 2018

My job role is to provide high levels of support to the Marketing Manager in the delivery of various projects. In some cases, this meant organising and delivering projects myself. I proved my resourcefulness in this through generating business’ interest in our projects through the phone, in person, Email and social media. I front the marketing and advertising for both consumers and businesses for various BID projects. I created successful social media campaigns such as ‘Good Morning Cambridge’ where I post a beautiful picture of Cambridge in all weather conditions with a brief weather report aiming to attract tourists and locals to the city centre and ‘Business of the Day’ highlighting business in the BID area attracting people into BID business. Businesses were delighted to have the extra promotion and would make specific offers for the campaign. After seeing my work with Cambridge BID and working with me, Visit Cambridge requested for me to look after their website, social media and send consumer emailers.Job role included:• Managing BID’s Social Media • Using Google Analytics • Updating and developing Cambridge BID Website • Liaising with businesses• Writing Press Releases for website • B2B comms • Research and assistance in new Projects • Data entry tasks• Managing City Ambassador team • Organise Street Cleaning• Recruiting and Interviewing Ambassadors • GDPR trained• Database Research • Leading and organising projects Show less

Marketing and Projects Assistant

• Sep 2016 - Sep 2017

Project organising and assisting, marketing and social media marketing.

Ambassador

• Sep 2015 - Sep 2016

As an Ambassador, my focus was to approach and assist the public by answering any questions. My responsibilities increased when I was made de-facto manager for various months where I had to organise projects for the team. I oversaw Ambassador promotion where I started a few projects such as the weekly 'Best of Cambridge' series on YouTube where I filmed, edited and uploaded the videos for YouTube every week. I also pitched ideas such as the 'Selfie with an Ambassador' competition and the summer treasure hunt. I oversaw the Ambassador's Snapchat where I took at least 5 photos a day to post online. All ideas and projects were well planned and thought out focusing on budget and promoting the BID's brand as well as the Ambassadors. Skills used • Map reading and directing ▪ World Host customer service training • PDA use ▪ Public speaking • CAMBAC radio training ▪ Phonetic Alphabet usage •Counter Terrorism training ▪ Organising and explaining projects with business managers Show less

Shop Assistant

• Jun 2015 - Sep 2015

Customer service Stock checking Cleaning shop and stock room Worked with till Handle money Helped open up shop Customer service Stock checking Cleaning shop and stock room Worked with till Handle money Helped open up shop

Promotions

• Sep 2014 - Sep 2015

Engaging with Customers Engaging with Businesses Discussing Offers Data entry Queue jump Handling money Glass collecting and washing Engaging with Customers Engaging with Businesses Discussing Offers Data entry Queue jump Handling money Glass collecting and washing

Animation Student

• Sep 2012 - Sep 2015

Assistant Chef

• Jul 2014 - Jul 2015

Cooking sausages Maintaining the cleanliness of the barrow Serving customers Handling money Packing up the barrow Loading the barrow onto the trailer Customer service Temperature checking Cooking sausages Maintaining the cleanliness of the barrow Serving customers Handling money Packing up the barrow Loading the barrow onto the trailer Customer service Temperature checking

3D Animator

• Oct 2014 - May 2015

Rigging Models (high or low poly) Animating actions for the models Communication Discussing actions for characters Rigging Models (high or low poly) Animating actions for the models Communication Discussing actions for characters