Experience

Nature's Way

• United States
• Wellness and Fitness Services
• 300 - 400 Employee

• DTC Growth Manager

  • Feb 2023 - Present

• Senior Associate Brand Manager

  • Feb 2022 - Feb 2023

• Associate Brand Manager

  • Mar 2021 - Feb 2022

  Integrative Therapeutics is a vitamin and supplement brand that developed its roots with practitioners and healthcare professionals. The brand is available on Amazon.com and is still highly endorsed by healthcare practitioners. Grew Amazon revenue by over 14% versus YA in 2021 and 2022.Responsibilities include eCommerce and practitioner sides of business.



Jack Link's Protein Snacks

• United States
• Manufacturing
• 700 & Above Employee

• Associate Brand Manager - Innovation Platforms

  • Sep 2020 - Nov 2020

  • Responsibility was expanded to include bar platform in addition to refrigerated platform• Re-grounded bar business through Nielsen deep dive and competitive analysis• Initiated Amazon campaign to improve online presence for bar platform

• Associate Brand Manager - Refrigerated

  • Jan 2020 - Sep 2020

  • Led consumer research for multiple projects simultaneously• Managed budget which included creative, social media, packaging, research, POS, and other marketing-related areas• Facilitated weekly cross-functional team meetings to discuss projects, timelines, and initiatives for refrigerated• Created Monthly Business Reviews and was the expert in Nielsen data for refrigerated snacking category• Guided social media strategy and direction • Developed innovation and worked through stage-gate process for new product launches• Collaborated with sales to develop sell decks and customized presentations Show less

• Associate Brand Manager - Jerky

  • Jun 2019 - Jan 2020

  Responsibilities included: stage-gate projects, monthly business reviews, consumer research, plates and dies budget, cross-functional team meetings, competitive analysis, flavor innovation, packaging changes, and other brand-related activities.



Indiana University Bloomington

• United States
• Higher Education
• 700 & Above Employee

• MBA, Full-time: Marketing

  • Aug 2017 - May 2019

  • Leadership Academy • Peer Mentor • MBA Funk Band Member (trumpet) • Golf Club Created Independent Study: Consulted for a high-end subcontractor that works on luxury custom homes • Leadership Academy • Peer Mentor • MBA Funk Band Member (trumpet) • Golf Club Created Independent Study: Consulted for a high-end subcontractor that works on luxury custom homes



PolyOne

• United States
• Chemical Manufacturing
• 700 & Above Employee

• MBA Marketing Intern Leadership Development Program

  • May 2018 - Aug 2018

  Spearheaded two projects involving: • Hazardous material replacement for radiation shielding in healthcare digital imaging • Electromagnetic interference (EMI) shielding within outdoor video cameras Developed a rapport with sales representatives globally which facilitated the voice of customer and voice of business research. Sought out technical knowledge through internal resources and industry experts. Provided clear evidence and direction to move forward with both projects. Show less



Self -Employed

• Designer and Instructor

  • May 2015 - Sep 2017

  Evolved from high school instrumental music director to designer and head visual instructor for multiple clients through word-of-mouth networking and relationship building. Consulted, taught, and designed for competitive marching ensembles including college-aged independent groups to high school groups. Leadership responsibilities included managing staffs of 5-12 teachers and coordinating with designers. Top ensembles include:: Castle High School - Bands of America Top 10 Finalist for first time ever Phantom Regiment Drum and Bugle Corps. - Drum Corps International Top 10 Finalist F.J. Reitz HS Marching Band - First Indiana state finals appearance in 18 years Show less



EVSC (Evansville Vanderburgh School Corporation)

• United States
• Education
• 200 - 300 Employee

• Director of Instrumental Music

  • May 2010 - May 2015

  Turned around a struggling high school music program as the 5th director in 4 years and developed strong relationships that helped build the school into a state-level competitor. Strong leadership, team building, and constant flexibility moved this program forward. Prioritization was also key when planning for long-term success which involved financial planning, student engagement, parent engagement, and fostering an environment for talented staff members. • Revitalized marching band and jazz band leading to first Indiana State Finals since 1999 • Directed jazz band, marching band, wind ensemble, and string orchestra • Resolved booster parent debt at arrival to surplus at departure • Produced theatrical stage show “FUSION”: over 2000 annual tickets sold (Leader of 200+ students and 20+ staff from 6 departments) • Hired, retained, and led staff of 5-10 instructors annually • Chaired city-wide EVSC Honor Jazz Band Show less