Experience

WAYBETTR

• Philippines
• Musicians
• 1 - 100 Employee

• Chief Creative Officer (CCO)

  • Jan 2021 - Present

  Operating as the Chief Creative Officer, I spearheaded the company's strategy to build an ownable audience that is growth-centric and revenue-generating. With the operational contributions by my co-founder, Emmanuel Salen (NEXXFRIDAY), together we built a roster of Filipino creatives that aims to make an impact in the music industry locally and beyond. As the Head of Digital for WAYBETTR, I manage majority of brand-building and audience-building marketing campaigns for the label's roster, focusing on utilizing digital media strategies to reach target consumers and build communities. Moreover, as a producer and songwriter, I also handle the creative supervision of the company, leading and assisting our roster of talent regarding their career decisions and overall sonic direction. Show less



Self-Employed

• Real Estate
• 1 - 100 Employee

• Digital Media Consultant

  • Feb 2016 - Present

  I lead the creation and sustainable growth of the digital presence of local businesses and organizations. I also execute customized digital media strategies with visually-engaging, data-driven creatives which have led to procured reports of increased revenue, increased customer loyalty and brand awareness, among others. I lead the creation and sustainable growth of the digital presence of local businesses and organizations. I also execute customized digital media strategies with visually-engaging, data-driven creatives which have led to procured reports of increased revenue, increased customer loyalty and brand awareness, among others.



@musicbynaki

• Music Producer

  • Jun 2011 - Present

  Learned how to control and manipulate sound frequencies and productize these creative outputs for mass consumption and industry-related collaboration. Currently consulting for industry-leading talent, studios, and record labels. Learned how to control and manipulate sound frequencies and productize these creative outputs for mass consumption and industry-related collaboration. Currently consulting for industry-leading talent, studios, and record labels.



Dahlia Co.

• Canada
• Consumer Services

• Head Of Strategy

  • Jan 2019 - Present

  I developed design outputs that translated on-brand strategies into visual concepts, leading collaboration with brands, designers, multimedia artists, and other local creatives in tactical campaigns. With various teams, I lead in the creation of the brand's digital infrastructure across various social media channels, which includes media planning, conversion optimization, market research, and tracking data streams and analytics. I developed design outputs that translated on-brand strategies into visual concepts, leading collaboration with brands, designers, multimedia artists, and other local creatives in tactical campaigns. With various teams, I lead in the creation of the brand's digital infrastructure across various social media channels, which includes media planning, conversion optimization, market research, and tracking data streams and analytics.



The Loop Digital Marketing

• Philippines
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Aug 2020 - Feb 2021

• Digital Strategist

  • Jun 2019 - Aug 2020



Divine Blessing Foundation Inc.

• Logistics Officer

  • Aug 2018 - Jun 2019

  Monitored inbound and outbound business documents and maintains conformity of scheduled projects. Responsible for maintaining worldwide visibility of the congregation’s live stream (JMCIM TV), print media, and other multimedia content through location-specific campaigns Monitored inbound and outbound business documents and maintains conformity of scheduled projects. Responsible for maintaining worldwide visibility of the congregation’s live stream (JMCIM TV), print media, and other multimedia content through location-specific campaigns