Nuwan Widyapathige
Chief Operating Officer - E Commerce at Softlogic Holdings PLC- Claim this Profile
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Sinhalese -
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English -
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Bio
Kavi Rajapaksha (MBA,B.Sc,C.Chem,CIM(UK),MCIM,MSLIM)
Nuwan dreams big and achieves big. He is best described as a very creative individual who can steer teams towards achieving great results. But most importantly the leader in him never forgets to remind everyone to enjoy the journey to the finale rather than just running towards it. He has proven his capability in brand and communication strategy in various fields. He is able to be assertive without being offensive and therefore is firm in his decisions but maintains a very lively and collaborative environment around him. He loves to coach his teams and is close to them ensuring that both their personal and professional lives are in line. At a very young age he has been able to accomplish a lot but his thirst for excellence remains. His avid book reading habit is a testament to that. Wish you nothing but the best Nuwan. I'm proud to call you my mentor, my ex- boss and my friend.
LinkedIn User
He was a trainor and a friend to us more than a Boss. He always shared his knowledge with us and he would always make sure that his team is happy and would be efficient enough to deliver the work on time. He was really supportive and understanding. Sometimes even at the most stressful pressurized times at work he knew how to deal with that and also how to direct each and every individual under him to achieve the set goals.
Kavi Rajapaksha (MBA,B.Sc,C.Chem,CIM(UK),MCIM,MSLIM)
Nuwan dreams big and achieves big. He is best described as a very creative individual who can steer teams towards achieving great results. But most importantly the leader in him never forgets to remind everyone to enjoy the journey to the finale rather than just running towards it. He has proven his capability in brand and communication strategy in various fields. He is able to be assertive without being offensive and therefore is firm in his decisions but maintains a very lively and collaborative environment around him. He loves to coach his teams and is close to them ensuring that both their personal and professional lives are in line. At a very young age he has been able to accomplish a lot but his thirst for excellence remains. His avid book reading habit is a testament to that. Wish you nothing but the best Nuwan. I'm proud to call you my mentor, my ex- boss and my friend.
LinkedIn User
He was a trainor and a friend to us more than a Boss. He always shared his knowledge with us and he would always make sure that his team is happy and would be efficient enough to deliver the work on time. He was really supportive and understanding. Sometimes even at the most stressful pressurized times at work he knew how to deal with that and also how to direct each and every individual under him to achieve the set goals.
Kavi Rajapaksha (MBA,B.Sc,C.Chem,CIM(UK),MCIM,MSLIM)
Nuwan dreams big and achieves big. He is best described as a very creative individual who can steer teams towards achieving great results. But most importantly the leader in him never forgets to remind everyone to enjoy the journey to the finale rather than just running towards it. He has proven his capability in brand and communication strategy in various fields. He is able to be assertive without being offensive and therefore is firm in his decisions but maintains a very lively and collaborative environment around him. He loves to coach his teams and is close to them ensuring that both their personal and professional lives are in line. At a very young age he has been able to accomplish a lot but his thirst for excellence remains. His avid book reading habit is a testament to that. Wish you nothing but the best Nuwan. I'm proud to call you my mentor, my ex- boss and my friend.
LinkedIn User
He was a trainor and a friend to us more than a Boss. He always shared his knowledge with us and he would always make sure that his team is happy and would be efficient enough to deliver the work on time. He was really supportive and understanding. Sometimes even at the most stressful pressurized times at work he knew how to deal with that and also how to direct each and every individual under him to achieve the set goals.
Kavi Rajapaksha (MBA,B.Sc,C.Chem,CIM(UK),MCIM,MSLIM)
Nuwan dreams big and achieves big. He is best described as a very creative individual who can steer teams towards achieving great results. But most importantly the leader in him never forgets to remind everyone to enjoy the journey to the finale rather than just running towards it. He has proven his capability in brand and communication strategy in various fields. He is able to be assertive without being offensive and therefore is firm in his decisions but maintains a very lively and collaborative environment around him. He loves to coach his teams and is close to them ensuring that both their personal and professional lives are in line. At a very young age he has been able to accomplish a lot but his thirst for excellence remains. His avid book reading habit is a testament to that. Wish you nothing but the best Nuwan. I'm proud to call you my mentor, my ex- boss and my friend.
LinkedIn User
He was a trainor and a friend to us more than a Boss. He always shared his knowledge with us and he would always make sure that his team is happy and would be efficient enough to deliver the work on time. He was really supportive and understanding. Sometimes even at the most stressful pressurized times at work he knew how to deal with that and also how to direct each and every individual under him to achieve the set goals.
Experience
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Softlogic Holdings PLC
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Sri Lanka
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Manufacturing
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400 - 500 Employee
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Chief Operating Officer - E Commerce
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Jul 2019 - Present
Overall responsibility of the Group’s E-commerce business which covers Retail (Softlogic), Fashion (ODEL), Supermarkets (Glomark), Financial Services, Health, and Automobile. Oversee a team of functional heads including Sales, Marketing, Finance, IT and Tech development and Logistics and operations. Determined the strategic direction to improve the topline and the bottom-line growth of the business. Oversaw new market and product development. Launched fashion business through Odel.lk. Carried out process reengineering to improve the efficiency of the operation. Reduced the headcount and cost through process automation which also resulted in better customer experience. Turbocharged the growth of the business through integrating cutting-edge marketing solutions such as Programmatic and Re-marketing platforms. These improvements resulted in a 500% growth of the overall business within 2 years.Leading the group service digitization project which converges all the services of the Softlogic Group across multiple sectors, into one synergized platform. This includes complex business analysis plus systems and process integrations and involves negotiations and interactions across multiple stakeholders within and outside the Softlogic Group.
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Sector Head of Marketing - Financial Services
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Apr 2018 - Jun 2019
Turned around the Leasing business of Softlogic Finance through product development, promotion strategy customer journey mapping along with a new proposition which has resulted in 400% topline growth of the business. Led the brand building for Softlogic Life which resulted in significant increase in brand equity scores and growth of the business. These performances resulted in brand’s been recognized as the winner of Service Brand of the Year (Gold) at SLIM Brand Excellence Awards and Brand of the Year at Effie Awards Sri Lanka in 2019.
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Head of Marketing - Softlogic Life
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Jul 2014 - Mar 2018
Strategized and led the rebranding exercise of Softlogic Life (former Asian Alliance) which was one of the largest and most successful brand migration projects in the industry. This project was completed in record time with strategy to execution done in 3 months. Led some of the best brand building campaigns which were considered industry benchmarks during the tenure and helped business to achieve a CAGR of 30% with no of International and national recognitions;o Best Campaign - World Advertising Research Centre Awards New York 2018o Silver Award - World Mobile Marketing Awards (Global Smarties) New York 2017 o Most Influential Global Marketing Leaders Listing -World Marketing Congress, Mumbai 2017o Gold Award - World Mobile Marketing Awards (APAC Smarties), Singapore 2017o Asia's Best Marketer citation – 7th CMO Asia Awards, Singapore 2016
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Senior Brand Manager - Premium Face Care
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Jan 2013 - Jun 2014
Managed flagship premium Face Care Brand Ponds in Unilever Beauty category. Won the growth champ award in Q2 2013 at Unilever Sri Lanka growth awards.
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Brand Manager - LUX
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Nov 2010 - Dec 2012
Managed Iconic Beauty Brand in Unilever Skin Cleansing Category LUX . Won the Growth Champ Award , in Jan 2012 at Unilever Growth Awards.
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Assistant Brand Manager - Skin Cleansing Category
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Nov 2008 - Oct 2010
Having visited and studied the Indonesian market, developed skin cleansing liquids’ business strategy (Lifebuoy and Lux) for Sri Lanka and established local manufacturing in order to achieve strategic price points. This resulted in 144% growth in the portfolio with significantly improved profitability.
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E-W Information Systems Limited
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Sri Lanka
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IT Services and IT Consulting
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100 - 200 Employee
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Head Of Corporate Communications
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Aug 2007 - Oct 2008
Successfully pitched the idea to establish the brand management and corporate communications department to the management, first of its kind in the IT industry back in 2007. Took the responsibility to lead the team and oversaw branding, CSR, Internal Communications & Events of the company and was recognized through the CEO’s recognition award at EWIS Midyear recognition awards in 2008.
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Marketing Executive - Retail Sales
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Jun 2006 - Jul 2007
Was leading business development and sales activities of the newly established Retail Sales division of the company
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Management Trainee - Sales
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Jun 2005 - Jun 2006
Managed 40 plus public sector accounts and was responsible for sales.
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Education
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2002 - 2007
University of Kelaniya Sri Lanka
B.Com Special, Business/Commerce -
2001 - 2005
The Chartered Institute of Management Accountants
Advanced Deploma in Managment Accounting, Advanced Diploma in Managment Accounting
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